Aliza Bran
Media Relations Manager at International Spy Museum- Claim this Profile
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Bio
Experience
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International Spy Museum
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United States
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Museums, Historical Sites, and Zoos
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100 - 200 Employee
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Media Relations Manager
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Jan 2019 - Present
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PR & Marketing Coordinator
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Jul 2016 - Jan 2019
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Susan Davis International
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Executive
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Nov 2015 - Jul 2016
Continued to manage media outreach, coordinate on-site media, draft and coordinate promotional content, negotiate partnerships, manage social media channels, and develop and execute targeted media plans that align with client business objectives.• Spearheaded media for the prestigious National Medal for Museum and Library Services award season, managing outreach from the finalist phase of thirty media markets to the final White House event celebrating the ten winners, for which I coordinated media in advance, on-site, and afterward (securing placements with the Associated Press and McClatchy as well as in The New York Times, Chicago Tribune, and mentions in Vogue and the Wall Street Journal).• Crafted White House script about ten National Medal-winning institutions and the community members who embodied their excellent programs and services.• Ran a one-day live tweet campaign centered on D-Day, which brought in fourteen times the followers than the daily average from the previous ten weeks. The program also brought in four times more followers than the next highest day of follower growth. Show less
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Associate Account Executive
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Sep 2013 - Oct 2015
I focused on media outreach for the firm’s corporate and non-profit clients, coordinating sponsorships with corporate and media partners, developing promotional materials, and positioning clients in the correct markets for their goals.• Pitched local, regional, niche, and national media for White House events, award programs, and client announcements• Spearheaded client social media content and live tweet initiatives, which resulted in a 30% increase in followers• Developed consumer-facing client content (newsletter articles, blog entries), media-facing documents (press releases, advisories, client media statements, and letters to the editor), and event deliverables (speeches, run of show outlines, etc.)• Managed media at events, set up media-relevant shots and video footage, prepared spokespeople for interviews• Negotiated radio partnerships and planned and executed long-term media plans• Operated as the agency awards coordinator – researching upcoming awards, brainstorming submissions, drafting entries• Served as the contact for day-to-day management of a major client account Show less
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FleishmanHillard
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Public Affairs Intern
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Jan 2013 - May 2013
• Tracked, analyzed, and compiled client-relevant broadcast and online content • Researched time-sensitive crisis management issues for Fortune 500 companies • Drafted press releases, bios, and reporter backgrounders; designed targeted media lists • Developed content for client social media channels • Tracked, analyzed, and compiled client-relevant broadcast and online content • Researched time-sensitive crisis management issues for Fortune 500 companies • Drafted press releases, bios, and reporter backgrounders; designed targeted media lists • Developed content for client social media channels
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NBCUniversal
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United States
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Entertainment Providers
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700 & Above Employee
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Program Planning Intern for Bravo TV
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May 2012 - Aug 2012
• Researched competitive shows and cultural trends/landscape, outlined findings in corresponding PowerPoint for presentation • Screen shows and casting tape, provided feedback to management • Scheduled weekly programming and updated Competitive Ratings Tracker and wall charts • Actively participated in Competitive Research Meetings to analyze competitor content • Designed and presented compilation of TCA announcements to management • Researched competitive shows and cultural trends/landscape, outlined findings in corresponding PowerPoint for presentation • Screen shows and casting tape, provided feedback to management • Scheduled weekly programming and updated Competitive Ratings Tracker and wall charts • Actively participated in Competitive Research Meetings to analyze competitor content • Designed and presented compilation of TCA announcements to management
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CET Academic Programs
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Prague, The Capital, Czech Republic
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Blogger
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Jan 2012 - May 2012
Produced content for CET Academic Programs website to promote their "Central European Studies" program. Produced content for CET Academic Programs website to promote their "Central European Studies" program.
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Intern
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May 2011 - Aug 2011
Investigated St Louis CPC methods via phone interviews and web research, examined relevant policies, and updated the NARAL social media outlets daily. Investigated St Louis CPC methods via phone interviews and web research, examined relevant policies, and updated the NARAL social media outlets daily.
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Development Intern/Assistant to Chief Operating Officer
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May 2010 - Aug 2010
Fundraised, edited, researched grant and foundation information, and assisted in developing the Higher Education at the Margins Program (JCHEM) -- a program with plans to bring college level education to refugee camps in Kenya and Malawi. Fundraised, edited, researched grant and foundation information, and assisted in developing the Higher Education at the Margins Program (JCHEM) -- a program with plans to bring college level education to refugee camps in Kenya and Malawi.
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YMCA of the USA (National Resource Office)
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United States
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Non-profit Organizations
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700 & Above Employee
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Summer Instructor
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May 2009 - Aug 2009
Worked with 3 to 6 year olds. Worked with 3 to 6 year olds.
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Douglas Elliman Real Estate
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United States
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Real Estate
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700 & Above Employee
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Assistant to Sales Team
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May 2008 - Aug 2008
Developed marketing materials, edited brochures, and assisted in sales efforts. Developed marketing materials, edited brochures, and assisted in sales efforts.
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State of Maryland
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Government Administration
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700 & Above Employee
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Election Judge
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2006 - 2006
Set up voting equipment, supervised voting process, assisted voters with special needs. Set up voting equipment, supervised voting process, assisted voters with special needs.
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Education
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Washington University in St. Louis
Bachelor of Arts (B.A.), Political Science and Government, Anthropology, Writing -
CET Study Abroad
Central European Studies -
Georgetown University
International Relations and Affairs -
Walt Whitman High School