Partner

• 2022 - Present

cg42 is a boutique management consultancy that helps some of the world’s leading companies define and execute the bold moves required to get ahead of their competition. We do this by asking unexpected questions, challenging assumptions, treating insights as a competitive advantage and rejecting the instinct to imitate. cg42 has the privilege of helping guide some of the most complex business transformations of our time – driving marketing, technology and customer experience strategies that create real impact. Show less

Director

• 2019 - 2022

Senior Consultant

• 2018 - 2019

Officer

• 2020 - Present

cg42 is a boutique consulting firm that takes a human-centered approach to helping our clients solve strategic business and brand challenges. In that spirit, the cg42 Foundation aims to provide post-secondary education opportunities to students who demonstrate strong critical thinking skills, intellectual curiosity and an interest in human behavior. cg42 is a boutique consulting firm that takes a human-centered approach to helping our clients solve strategic business and brand challenges. In that spirit, the cg42 Foundation aims to provide post-secondary education opportunities to students who demonstrate strong critical thinking skills, intellectual curiosity and an interest in human behavior.

Managing Consultant, Retail & Commerce

• 2015 - 2018

Mastercard Advisors, the professional services arm of Mastercard, provides real-time transaction data and proprietary analysis, data-driven consulting, and marketing services solutions to help clients optimize, streamline, and grow their businesses. 5one is a global consultancy providing services, analysis and software to help retailers manage and grow their businesses, and is part of the Mastercard Advisors group. 5one is based in London, with worldwide operations in New York and Cape Town. Show less

Consultant, Direct Marketing

• 2014 - 2015

emnos is part of Loyalty Partner GmbH, a subsidiary of American Express. Loyalty Partner operates PAYBACK, the leading multi-brand loyalty programme and multi-channel marketing platform.Clients served: The Walgreen Company, Johnson & Johnson, Unilever, Kimberly-Clark Corporation, Pfizer, Inc., Merck & Co., Inc., Reckitt Benckiser Group plc, Pharmavite, LLC, NBTY, Inc.I led the Custom Direct Marketing workstream to reward and acquire Walgreens' high value customers as part of their Balance Rewards loyalty program. I managed 15 omnichannel campaigns with a $2.5M budget and was responsible for audience targeting strategy, thematic content and messaging, executional setup, offer sourcing support, and post-campaign measurement and analytics. Additionally, I advised on "best for customer" CRM strategies to ensure a positive customer experience and profitable marketing communications for Walgreens and their 30 key vendor partners. During my work on this account, Walgreens Balance Rewards program grew by 25% to over 100M members and was the #1 retail loyalty program in the industry.Internally at emnos, I led the Social Committee and was a member of the Professional Development Pillar. In these roles, I was responsible for planning quarterly social and philanthropic events, as well as implementing an office-wide Professional Development plan with strategic training initiatives designed to improve core business skills like facilitating presentations and storytelling. In addition, I secured and managed an annual budget of $30K, sourced vendor proposals, and negotiated contracts with vendors for event spaces, catering, and trainings. Show less

Consultant, Vendor Collaboration & Insights Sharing

• 2013 - 2014

Clients served: The Walgreen Company and 30 of their Joint Business Partner vendorsI led the Vendor Collaboration & Insights Sharing workstream where I managed relationships with 30 of Walgreens' key CPG and pharmaceutical suppliers. I also trained and supported over 300 users on emnos' proprietary Insight Portal platform, which represented a 30% increase in the overall user base. In addition, I provided strategic recommendations on assortment, pricing, promotions, and segmentation analysis to a team of 12 clients in Walgreens' Vendor Collaboration division. Show less

Analyst, Strategic and Platform Insights

• 2012 - 2013

Networked Insights is a marketing analytics firm that uses aggregated social media data to help businesses make real-time marketing decisions.Clients served: Samsung Group, Samsung Telecommunications America, Samsung Electronics America, Facebook, Inc., Starcom USA, Razorfish, Edelman Digital, PMK*BNC, MWW Group, Two Degrees Ventures, 72andSunnyI supported the company's largest account by delivering multiple reports per week to inform various Samsung campaign strategies. One of our most exciting projects involved using real-time social media discussions to craft TV, print, and digital ads for the Samsung Galaxy S III in response to key competitor launches. This campaign resulted in a record 50M unit sales for Samsung, and allowed them to gain majority market share and the #1 position globally. Read more about how Networked Insights helped Samsung become a market leader here: http://bit.ly/1hXIjaTI led a team of 5 associates in reporting on campaign performance, purchase intent, competitive industry analysis, and influencer impressions for the 500+ members of Samsung's White Glove program. I also delivered weekly reporting to Facebook, Inc. to help them optimize their ad content through target audience affinities. Show less

Associate Analyst, Client Services

• 2011 - 2012

Clients served: MARC USA, Cooper Tire US, Samsung Group, Samsung Telecommunications America, Starcom USA, Razorfish, Edelman Digital, PMK*BNC, MWW Group, Two Degrees Ventures, 72andSunnyI used Networked Insights' proprietary SocialSense platform to support and contribute to weekly measurement of campaign performance and media spend by channel. I led weekly reporting on industry influencers and brand ambassadors in the consumer tech industry, which included metrics like brand value, impressions, and recommendations for future integration opportunities. Show less

Intern, Client Services

• 2011 - 2011

Clients served: BlackBerry (formerly Research in Motion), Miller-CoorsAs the sole summer intern in Client Services, I researched and built 15 site-based, syndicated audiences using keyword queries and affinities from large social media databases. I also maintained all existing audiences and used comScore data to build ad hoc audiences for key demographics.In addition, I contributed to weekly "evergreen" reporting on BlackBerry campaign performance and consumer sentiment for Research in Motion. Show less

Graduate Teaching Assistant

• 2010 - 2010

I taught a 300-level Retail Theory & Practice course to undergraduate students majoring in Retailing as part of the Kohl's Center for Retailing Excellence. I led weekly class lectures, graded assignments and exams, and provided technical support. I taught a 300-level Retail Theory & Practice course to undergraduate students majoring in Retailing as part of the Kohl's Center for Retailing Excellence. I led weekly class lectures, graded assignments and exams, and provided technical support.

Lead Research Assistant

• 2009 - 2010

I assisted four researchers in the fields of sociology, anthropology, social work, and criminal justice with various research projects. My daily work included tabulating and analyzing survey data in SPPS, transcribing interviews, and digitizing and annotating scholarly articles. In addition, I managed the Criminal Justice Department office where I addressed student questions and issues.One of the most interesting projects I supported was Dr. Kristen Cheney's work on the anthropology of childhood for LRA child soldiers and HIV+ children in Uganda. Show less

Chair of Sustainability

• 2008 - 2009

I served as a member of UD's Student Government Association and represented the student body's interests in environmental sustainability and social responsibility. My main responsibilities involved planning programming to educate students about sustainable action and raise awareness about environmental issues on campus. Our largest event was the Campus Consciousness Tour, co-sponsored by non-profit organization Reverb, which brought national music artist Guster to perform at UD.In addition, I utilized this position as an opportunity to further my personal research on student attitudes towards environmental action, intention and behavior for my senior honors thesis. Show less