Experience

Salon del Sol

• United States
• Consumer Services
• 1 - 100 Employee

• Marketing Director

  • Sep 2014 - Present

• Marketing Director

  • 2000 - Present

  Worked alongside the owners, as company expanded from two salon/spas with 40 employees to eight regional salon/spas with over 165 employees.• Managed $795K advertising and marketing budget.• Designed all brand identity and collateral including logo design, brochures, business cards, letterhead, gratuity envelopes, retail bags, and referral cards.• Developed website layouts and assisted in television ad production.• Drafted and executed management training seminars and support materials; developed employee handbook Show less



Paul Sims Inc.

• Graphic Designer

  • Nov 2010 - Dec 2013

  Produced direct mail catalogs and designed advertising for National and local campaigns. • Produced layout for four monthly catalogs (32-page, 24-page and two 4-page). • Designed weekly trade publication and local newspaper ads. • Managed online web-store and listings. • Photographed products, edited and retouched for multi-media platforms. Produced direct mail catalogs and designed advertising for National and local campaigns. • Produced layout for four monthly catalogs (32-page, 24-page and two 4-page). • Designed weekly trade publication and local newspaper ads. • Managed online web-store and listings. • Photographed products, edited and retouched for multi-media platforms.



Sol Enterprises, Inc.

• Research Services

• Marketing Coordinator and Graphic Designer

  • Sep 1997 - Sep 2000

  Managed 450K advertising/marketing budget, designed all in-house marketing/sales collateral, drafted sales letters, produced direct mail products, served as primary editorial copywriter, contracted promotional items, negotiated magazine ad space, created ad design, designed brand identity, oversaw website development, analyzed industry trends through market research, managed trade show events. • Launched 18 new products; created brand logos, brochures, decals and equipment guides • Provided after market support to 1500+ salons; and created phone scripts, banners, posters, postcards, radio scripts, yellow-page ads, and end-user brochures. Show less