Experience

WILL PACKER MEDIA

• United States
• Entertainment Providers
• 1 - 100 Employee

• Co-Founder, President and COO

  • Jul 2017 - Present

  Will Packer Media is a first-of-its-kind production and branded content company focused on the New American Mainstream audience, with an urban millennial core. The company produces episodic scripted and unscripted series across television and digital platforms, compelling content for brand clients, and short-form digital content for millennial audiences. Will Packer's films have earned more than $1 billion, with nine opening at number one at the box office. Will Packer Media is a first-of-its-kind production and branded content company focused on the New American Mainstream audience, with an urban millennial core. The company produces episodic scripted and unscripted series across television and digital platforms, compelling content for brand clients, and short-form digital content for millennial audiences. Will Packer's films have earned more than $1 billion, with nine opening at number one at the box office.



Scripps Networks Interactive Inc.

• SVP and GM, Digital Product and Operations

  • Oct 2012 - Jul 2017

  Scripps Networks Interactive is the leading developer of lifestyle content for many media platforms including television, digital, mobile and publishing. Head of Digital Products and Operations department, responsible for ~200-person team focused on developing digital products and platforms for SNI’s portfolio of lifestyle brands: HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country. • Led product strategy to enable distribution and monetization of content via desktop and mobile sites, applications and distribution partners e.g. Hulu, Amazon Prime, MVPDs. • Led an enterprise product development team (product management, product design, project management, and engineering) responsible for the development of digital products and services. • Managed day-to-day reporting on the product pipeline and existing portfolio performance. Responsible for all product roadmaps, prioritization of new initiatives, resource planning, and vendor management. Show less



Dow Jones

• Financial Services
• 1 - 100 Employee

• Head of Strategic Planning and Operations

  • Jun 2012 - Sep 2012

  Dow Jones explains the world and the world of business via authoritative journalism on many media platforms including digital, mobile, and publishing.Head of Strategic Planning and Operations department, responsible for team focused on product strategy, strategic and capital planning, pricing and commercial policy decisions, audience insight and analytics for the Product Group, a $1B+ division consisting of the following consumer and enterprise businesses: All Things D, Barron’s, Dow Jones Newswires, Factiva, MarketWatch, SmartMoney and The Wall Street Journal. • Led team responsible for developing detailed financial and operational business plans to support the existing B2B and B2C Dow Jones product portfolio. • Managed day-to-day product pipeline and existing business reporting, product roadmap and new product initiatives. Responsible for resource planning and vendor management.• Developed, communicated and maintained pricing and commercial policies for Dow Jones’ enterprise suite of products. Show less

• VP, Strategy and Product Operations

  • Jan 2011 - Jun 2012

  The Wall Street Journal Digital Network is the largest online publisher of original business news and financial information.Head of Digital Strategy & Operations department, responsible for team focused on digital strategy, product marketing, product planning, ad products, and overall business operations of The Wall Street Digital Network. • Led team responsible for developing detailed financial business plans, new product initiatives and managing capital investments. • Led team that managed day-to-day reporting on product pipeline, product portfolio performance across all brands and product planning process. • Led team that informs the “go to market” strategy to enhance adoption of new product launches across WSJDN. Also responsible for advertising products across all brands, including ad product strategy, analysis of advertising products, establishing and maintaining business rules for ad sales products. Show less



Newsweek Digital / Newsweek Inc.

• COO, Digital

  • Jan 2010 - Dec 2010

  Newsweek is a premier news magazine and website, bringing high-quality journalism to readers around the globe. • Led team responsible for digital strategy, business development, and product development. Evaluated new business opportunities, developed digital products, created new revenue streams (e.g. distribution, subscription, licensing), designed content partnerships (e.g. syndication, licensing, and affiliate partnerships) and identified potential partners (e.g. vendors, distribution, syndication) and acquisitions. • Led team responsible for analytics and audience development, specifically analytic frameworks for consumer insights, profitability of digital products, customer value, user metrics and other marketing data to help inform product strategy, ad sales, and traffic generation. Show less



BET Digital (BET Networks)

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• VP, Business Development

  • Apr 2006 - Dec 2009

  BET Networks, a subsidiary of Viacom Inc., is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. • Led strategy and development of new revenue streams via content partnerships (e.g. syndication, licensing, and affiliate partnerships), new digital enterprises, and partnership management • Launched BET’s Vertical Ad Network, leading vertical advertising network targeting the urban consumer with ad inventory sold by BET. Managed day-to-day operations including publisher recruitment, ad ops, pricing strategy, and product development. Grew audience from zero unique visitors /month to 20MM unique visitors /month and publishers from zero to 300 publishers. • Structured a range of digital deals including: music affiliate, content distribution and marketing, technology, content licensing, and third party marketing deals. • Led product development for music, entertainment, and online gaming initiatives. Show less



Carol's Daughter

• United States
• Retail
• 1 - 100 Employee

• COO

  • Mar 2005 - Apr 2006

  Carol's Daughter is a line of beauty products, including products for hair, body, and face care, as well as fragrances. • Managed forty-five employees across finance, operations and technology divisions of ethnic beauty products company. • Transitioned company from a manufacturer/retailer to a marketing/product developer by structuring distribution deals, outsourcing manufacturing contracts and negotiating logistics/fulfillment agreements. Carol's Daughter is a line of beauty products, including products for hair, body, and face care, as well as fragrances. • Managed forty-five employees across finance, operations and technology divisions of ethnic beauty products company. • Transitioned company from a manufacturer/retailer to a marketing/product developer by structuring distribution deals, outsourcing manufacturing contracts and negotiating logistics/fulfillment agreements.



ESPN Digital Media / ESPN

• India
• 1 - 100 Employee

• Sr Director, Finance and Strategy

  • Oct 2003 - Mar 2005

  ESPN, Inc., The Worldwide Leader in Sports, is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets. • Head of Finance & Strategy department, responsible for team focused on budgeting, forecasting, long-range planning, and overall prognosis for the health of the ESPN Mobile, Wireless and Sports Ticker divisions of ESPN Inc. • Responsible for strategic analysis of content licensing (domestic and international) deals with carriers, content aggregators, handset manufacturers, retail distributors and technology developer. • Responsible for strategic investment discussions for ESPN Mobile at ESPN and The Walt Disney Company. Show less



JP Morgan

• United States
• Radio and Television Broadcasting

• Associate

  • Aug 2002 - Oct 2003

  Performed and prepared strategic analyses for clients in the technology and media industries for potential debt underwriting, divestitures and strategic combinations. Created extensive financial models including operating analyses, merger consequences, corporate finance, and LBO models. Performed and prepared strategic analyses for clients in the technology and media industries for potential debt underwriting, divestitures and strategic combinations. Created extensive financial models including operating analyses, merger consequences, corporate finance, and LBO models.



Goldman Sachs

• United States
• Financial Services
• 700 & Above Employee

• Sr. Programmer Analyst

  • Feb 1996 - Apr 2000

  Led and managed the development of research and trading tools used in global volatility trading for a $16.5B portfolio. Led and managed the development of research and trading tools used in global volatility trading for a $16.5B portfolio.