Experience

New Brunswick Nurses Union
• Canada
• Hospitals and Health Care
• 1 - 100 Employee
• Digital Communications Administrative Officer

  • Apr 2023 - Present


Leon's Furniture

• Canada
• Furniture and Home Furnishings Manufacturing
• 700 & Above Employee

• Digital Marketing Manager

  • Nov 2021 - Mar 2023

  - Responsible for the planning, development and execution of franchise-specific digital marketing efforts including but not limited to: social media management, customer relationship management, digital advertising, email marketing and in-store print advertising - Management and development of leonssaintjohn.ca domain including but not limited to: uploading product inventory, current flyer promotions, maintaining a 360° virtual showroom tour and making improvements to enhance the customer experience and showcase our unique value proposition - Design and develop visual content for social media including videos and images Show less



Bonfire Stories

• Canada
• Advertising Services
• 1 - 100 Employee

• Communications Specialist

  • Sep 2020 - Oct 2021

  - Planned and executed content marketing campaigns that met the goals of multiple clients in industries including service providers, food & beverage, and home construction products. - Managed the monthly content development and posting on 16 social media channels for 7 clients, consistently meeting each client's posting frequency targets and following distinct brand tones. - Developed digital content including blog posts and news releases with relentless attention to detail, deadlines, and providing value to clients. - Collaborated with graphic designers to deliver visual assets to clients. - Coordinated events and itineraries including interactive and experiential training workshops, taking care to ensure that public health protocols were followed. Show less



Brunswick News Inc.

• Newspaper Publishing
• 100 - 200 Employee

• Marketing Specialist

  • Feb 2020 - Apr 2020

  - Managed digital marketing campaigns and contests that generated subscriber leads for digital and publications. - Tracked and reported campaign results, adjusting course as needed. - Assisted with the weekly development of digital ad content. - Collaborated with designers and web developers to develop visual assets and landing pages aligned with campaign strategy and content. - Managed digital marketing campaigns and contests that generated subscriber leads for digital and publications. - Tracked and reported campaign results, adjusting course as needed. - Assisted with the weekly development of digital ad content. - Collaborated with designers and web developers to develop visual assets and landing pages aligned with campaign strategy and content.



FCNB

• Canada
• Financial Services
• 1 - 100 Employee

• Communications Officer

  • Nov 2016 - Nov 2019

  - Planned, executed and reported on the success of communications and marketing campaigns aimed at improving financial literacy and FCNB brand awareness among New Brunswickers. - Managed annual public outreach program, interacting with thousands of New Brunswickers at events to encourage financially responsible behaviour and generate FCNB brand awareness. - Managed monthly content development, visual asset creation and posting for FCNB social media channels including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. - Maintained an editorial content calendar to track key deadlines associated with website updates, blog posts, social media calendars, news releases and outreach program tactics. - Responded to media requests, connecting reporters with subject matter experts where appropriate. Show less



Revolution Strategy

• Canada
• Advertising Services
• 1 - 100 Employee

• Marketing Communications Coordinator

  • Jan 2016 - Jun 2016

  - Managed marketing projects for clients, ensuring the delivery of digital properties and print collateral on time and within budget. - Developed weekly reports to keep clients informed of project and budget status. - Conducted research to ensure client recommendations were aligned with best practices and industry research findings. - Collaborated with staff accountant to prepare client invoices. - Managed marketing projects for clients, ensuring the delivery of digital properties and print collateral on time and within budget. - Developed weekly reports to keep clients informed of project and budget status. - Conducted research to ensure client recommendations were aligned with best practices and industry research findings. - Collaborated with staff accountant to prepare client invoices.



Civilized

• United States
• Pet Services
• 1 - 100 Employee

• Communications Officer

  • Aug 2015 - Dec 2015

  - Executed the communications plan developed to support the launch of Civilized digital publishing site by developing content such as news releases, key messages and Q&A documents; training Civilized spokesperson for media requests; and liaising with media to promote Civilized launch. - Contributed to audience development by engaging with key interest groups via social media, helping the site reach 2 million unique page views in six months. - Executed the communications plan developed to support the launch of Civilized digital publishing site by developing content such as news releases, key messages and Q&A documents; training Civilized spokesperson for media requests; and liaising with media to promote Civilized launch. - Contributed to audience development by engaging with key interest groups via social media, helping the site reach 2 million unique page views in six months.



Government of New Brunswick

• Canada
• Government Administration
• 700 & Above Employee

• Strategic Communications Planning Advisor

  • Nov 2014 - Aug 2015

  - Developed legislative communications plans for 6 government departments and supported plan implementation.- Liaised with government departments to identify and support key corporate initiatives.- Measured the performance of the Strategic Planning Team to ensure KPIs were being met.- Prepared written materials including key messages, Q&A documents, and social media messaging.

• Communications Officer

  • May 2012 - Nov 2014

  - Furthered organizational awareness and supported corporate initiatives by planning announcements and news conferences and managing media-based communications, including incoming requests and direct outreach.- Conducted daily media monitoring activities, sharing findings with department staff.- Developed bilingual materials including speeches, news releases, and legislative statements.