Experience

Sabco Sports

• Spectator Sports
• 1 - 100 Employee

• Country Head

  • May 2020 - Present

  As the Country Head, I am responsible for overseeing all aspects of the agency's operations and leading a high-performing team. My role involves developing business plans, creating market strategies, developing key client relationships, and driving business growth and profitability. I strategize and execute marketing campaigns for the organization's events, ensuring their success and brand visibility. With a keen focus on industry trends and innovations, I work to maintain the agency's competitive edge and deliver exceptional results for the business and our clients in the dynamic and exciting world of sports.Highlights of my role:• Developed the business strategy curated to the market• Actively assess the market for opportunities• Key focus on revenue generation & diversification• Developed the commercial and sponsorship strategy• Built and managed core business partnerships• Responsible for forecasting & budget control• Oversee all marketing & communication • Conceptualized activation & engagement • Managed event conceptualization, operations & resources • Controlled the p&l & operating costs• Successfully delivered 50+ events• Monitor and maintain quality processes• Developed and monitored the team to achieve goals• Internal & external stakeholder management • Developed, negotiated & managed vendor relations Show less

• Director of Events & Operations (UAE & Oman)

  • Apr 2018 - May 2020



Oman Football Association

• Oman
• Spectator Sports
• 1 - 100 Employee

• Head of Commercial

  • May 2013 - Apr 2018

  As the Commercial Head, I spearhead revenue generation and business development initiatives. My role involves securing strategic partnerships, sponsorships, and marketing opportunities to drive financial growth for the organization. I was responsible for managing intellectual property, negotiating contracts, and collaborating with stakeholders to maximize commercial potential.Highlights of my role:• Developed the commercial strategy for sponsorship & partnership• Worked closely with partners to generate ROI and value creation • Managed and implemented the brand, marketing & communication strategy• Overseen ticketing, management & operations • Conceptualized and managed events, conferences & seminars• Developed activation and engagement concepts • Created the membership and loyalty programs• Managed the merchandise products generation & strategy • Developed and overseen the P&L budgets for all events • Managed and mentored staff • Stakeholder management across all verticals (Internal & External)• Vendor negotiations and management Show less

• Marketing Manager - Commercial Department

  • Feb 2008 - May 2013


UNO
• United States
• Computer and Network Security
• 1 - 100 Employee
• Assistant Manager - Marketing & Operations

  • Apr 2006 - Jan 2008