Experience

Max Marketing NZ

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Client Marketing Manager

  • Dec 2021 - Present



Beach Booch

• Auckland, New Zealand

• Co-Founder

  • Sep 2021 - Present

  Pioneering in the alternative alcohol space, we're creating gorgeous, batch-brewed, hard kombucha for Aotearoa. We're challenging the status quo, providing better-for-you choices for people that still want to celebrate it all. Pioneering in the alternative alcohol space, we're creating gorgeous, batch-brewed, hard kombucha for Aotearoa. We're challenging the status quo, providing better-for-you choices for people that still want to celebrate it all.



Ronald McDonald House Charities

• United States
• Non-profit Organizations
• 700 & Above Employee

• General Manager Development and Engagement

  • Apr 2019 - Jul 2021



Unitec | Te Pūkenga

• Higher Education
• 700 & Above Employee

• GM Marketing

  • Sep 2016 - Dec 2018

  Set and drive marketing strategy around key drivers of recruitment, retention and reputation. Establish and drive brand values through organisation to deliver a world class customer experience. Grow new student recruitment and positively impact brand reputation.

• Director Customer Journey

  • Mar 2012 - Aug 2016



Heart Foundation

• Australia
• Wellness and Fitness Services
• 200 - 300 Employee

• Marketing Development Manager

  • Oct 2009 - Mar 2012

   Responsible for brand development, ensuring a stronger connection with the NZ public to increase engagement with and support for the Heart Foundation; evolved the brand from a clinical to an emotionally connected brand through the “Fulfil a Lifetime” brand identity  Led a team of 3 responsible for campaign development, website development, online marketing, event marketing and corporate sponsorships  Key interface and relationship management for creative agency  Relationship management of key sponsors such as NZ Post and Unilever  Oversaw website redevelopment and digital strategy for increasing consumer engagement Show less



Auckland Zoo

• New Zealand
• Recreational Facilities
• 1 - 100 Employee

• Marketing and Development Manager

  • Apr 2004 - Sep 2009

   Annual visitation increased by 8.5% pa (2004 – 2009)  Attraction and retention of key corporate sponsors  Launch and development of the ZooMusic concert series attracting up to 18k visitors across the series  Growth of zoo membership programme to 20k members from 16k over 2 years  Development of Zoo brand and sub-brands to connect with Aucklanders, New Zealanders and international visitors  Campaign development and execution for key activities  Major website redevelopment and launch of digital communications strategy focussing on developing sense of community and building ‘a throng of raving fans’ Show less



Restaurant Brands Ltd

• Marketing Manager Starbucks

  • 2002 - 2004