Alistair Cousins

Marketing Manager at TrouDigital
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Pietro Cespoli

What a great colleague and person Ali is. Ali's drive for growth, development and quality is very hard to match. I remember him taking evening classes for his Marketing MBA while being full of energy every day in the office and achieving exceptional results. He is always looking for opportunities to perfect his marketing strategy and never gets tired of exploring new ideas and suggestions. Ali has exceptional leadership and interpersonal skills, particularly toward new entries like I was. He was always available for my numerous questions and never hesitated to teach me about his fantastic marketing work. As a young intern, I learned a lot from Ali. His seriousness and enthusiasm are an inspiration that I will always take with me in my career. Ali is the kind of manager that all interns should have.

Colby Silver

Genuine, creative and an eagerness to learn is what comes to mind when I think of Alistair. We bought Alistair on as a sales and marketing intern a little over a year ago and he has consistently impressed me throughout which is why there is no surprise we have decided to keep him on full time after education. Ali has been a key part in accelerating our social media presence and kick started the re-development of our website following a report into our bounce rates which has dramatically dropped since his involvement. Ali is one of the nicest people I have ever met and quick with a joke! Just feel sorry for him that he supports Everton. I'm sad to be leaving TrouDigital but delighted to know that Ali will be taking lead on our marketing in the near future! An absolute pleasure to work with and I wish him the very best of luck in the future.

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Credentials

  • Fundamentals of Digital Marketing
    Google
    Jun, 2020
    - Nov, 2024
  • Content Marketing: Blogs
    LinkedIn
    Jul, 2019
    - Nov, 2024
  • Social Media Marketing for Small Business
    LinkedIn
    Jul, 2019
    - Nov, 2024
  • QNUK Level 3 Award in Emergency First Aid at Work (RQF)
    Qualifications Network
    Mar, 2022
    - Nov, 2024
  • Email Marketing Certification
    HubSpot
    Sep, 2021
    - Nov, 2024
  • PPC Fundamentals Exam
    Semrush
    Apr, 2022
    - Nov, 2024
  • Google Analytics for Beginners
    Google
    Jul, 2019
    - Nov, 2024
  • Social Media Strategy Certification
    HubSpot
    May, 2020
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Mar, 2021
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Sep, 2020
    - Nov, 2024

Experience

    • United Kingdom
    • Information Technology & Services
    • 1 - 100 Employee
    • Marketing Manager
      • Nov 2021 - Present

    • Marketing Executive
      • Jul 2020 - Nov 2021

    • Sales and Marketing Intern
      • Feb 2019 - Jun 2020

      • Secured an extend internship with TrouDigital through the University of Southampton's excel internships programme.• Managed the company's social media accounts creating infographics and conducting good CRM. • Researched and presented a presentation on our website bounce rates and how we can lower them to increase our SEO quality scores.• Designed a support sticker with a QR code with a link to online support, that is now used on all our products.• Written industry-specific blog posts to inform customers as well as educate them on our products and services and how they can benefit them. • I have developed my understanding and knowledge of SEO and PPC and how it affects website traffic.• Completed a google analytics course to develop my understanding of acquisitions and customer behaviour in relation to our website. • Taking care of my own clients and helping to grow our customer base.• Taken part in national trade events where I have represented the company, showcasing our product and service to prospective clients. Show less

    • United Kingdom
    • Recreational Facilities
    • 100 - 200 Employee
    • Site Instructor
      • Jun 2018 - Sep 2018

      • Gave safety briefs to customers who were going on the course, reciting a word for word legal disclaimer to make sure they fully understood the risks they were taking. • Provided direct supervision to customers at height helping to assist them through the course if they got stuck. • Responded to a serious health and safety incident on site, resolving the incident swiftly and efficiently, making sure the customer got the correct treatment for the injury they sustained. • Worked at the cabin making sure customers were filling out legal disclaimers properly and filing them away safely. • Entertained schools of children making sure they had an unforgettable experience, however, understood the risks of the activity they were taking. Show less

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • General Assistant
      • Nov 2015 - Sep 2017

      • Worked on the tills, the customer service desk, the deli counter and the meat and fish counter. • Developed my people skills and my problem solving skills through serving a multitude of different customers and solving an array of different problems. • On the customer service desk the solutions I came up with would have to be beneficial to the company’s reputation whilst also allowing the customer to leave happy. • Worked on the tills, the customer service desk, the deli counter and the meat and fish counter. • Developed my people skills and my problem solving skills through serving a multitude of different customers and solving an array of different problems. • On the customer service desk the solutions I came up with would have to be beneficial to the company’s reputation whilst also allowing the customer to leave happy.

Education

  • Marketing Week Mini MBA with Mark Ritson
    Mini MBA, Marketing
    2022 - 2022
  • University of Southampton
    BSc, Marketing
    2017 - 2020
  • Reigate Sixth Form College
    Law, Business, IT
    2014 - 2016
  • de Stafford Secondary School
    GCSE
    2009 - 2014

Community

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