Experience

A-6684

• Israel
• Financial Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Aug 2022 - Present



Freelance

• Central, Israel

• Rebranding and Marketing Consultant

  • Nov 2021 - Jul 2022



Spacecode

• Switzerland
• Technology, Information and Internet
• 1 - 100 Employee

• CMO

  • Sep 2017 - May 2020

  Spacecode Technologies is a leading,user-friendly and super-functional RFID platform working in the luxury (diamonds and jewelry) and healthcare industries. Our intelligent products and solutions ensure that our customers can track and trace their assets in real time with 100% accuracy, visibility and scalability. CMO Responsibilities include: Development and implementation of marketing strategies across the company. Brand development, PR and communications strategy. Creation and execution of strategy, marketing and client relations plans. Business development for Intelligent Track and Trace RFID business and new initiatives. Show less



Pose Point-of-Sale

• Israel
• Software Development
• 1 - 100 Employee

• Marketing Director

  • Jan 2017 - Aug 2017

  Pose is a web-based Point of Sale for small retailers. Launched in 2012, the Pose POS offers a uniquely intuitive UX, smart and highly attractive POS cash register and exceptional management tools that make small businesses grow. Pose is a web-based Point of Sale for small retailers. Launched in 2012, the Pose POS offers a uniquely intuitive UX, smart and highly attractive POS cash register and exceptional management tools that make small businesses grow.



Took Some Time Out

• Global

• Career Sabbatical

  • May 2016 - Jan 2017

  Read. Walked. Sunsets. Travel. Some consulting in between. Read. Walked. Sunsets. Travel. Some consulting in between.



Rapaport

• United States
• Retail Luxury Goods and Jewelry
• 100 - 200 Employee

• Division Head

  • Apr 2015 - Apr 2016

  The Rapaport Group is an international network of companies providing added value services that support the development of fair, transparent, competitive and efficient diamond and jewelry markets. The Information Services Division includes our publishing, advertising, operations, sales and show activities. The Rapaport Group is an international network of companies providing added value services that support the development of fair, transparent, competitive and efficient diamond and jewelry markets. The Information Services Division includes our publishing, advertising, operations, sales and show activities.



The Diamond Show

• Luxury Goods & Jewelry

• Show Director

  • Aug 2013 - Jul 2015

  The Diamond Show showcased leading diamond and jewelry manufacturers from around the globe. This niche event offered an innovative platform for diamond sourcing, sales and networking during the watch and jewelry week in Basel. As show director I was responsible for • Creating and building the show's brand identity from print and web through to vendor stands and marketing communications. • Production of business plans, budget, contractor guides, operations procedures and led site coordination and cross-functional teams. • Exhibitor recruitment and sales • Visitor outreach and registration. Show less



Rapaport

• United States
• Retail Luxury Goods and Jewelry
• 100 - 200 Employee

• Chief Marketing Officer

  • Oct 2009 - Aug 2012

  As the company's first ever CMO, I developed the role and introduced: • Creating marketing plans for products and country offices • Global corporate communications and media relations management • Brand renewal, development and implementation • Redevelopment of corporate website, subsidiary websites etc. • Global trade show participation As the company's first ever CMO, I developed the role and introduced: • Creating marketing plans for products and country offices • Global corporate communications and media relations management • Brand renewal, development and implementation • Redevelopment of corporate website, subsidiary websites etc. • Global trade show participation



Israel Diamond Institute

• Mining
• 1 - 100 Employee

• Chief Marketing Officer

  • Mar 2000 - Aug 2009

  • Marketing programs, branding, tradeshows, business development, PR and communications. • Development of the first global B2B diamond industry brand: The Israeli Diamond Industry – All you could ask for in one. See: http://en.israelidiamond.co.il/MovieLobby.aspx?boneid=1525&movieNo=1&Cat=1 • “Together Works”, a unique marketing program to support and promote the industry following the 2008 financial crisis. • Initiation and management of industry pavilions in dozens of tradeshows: from negotiation for exhibition space and contractors to exhibitor enlistment, turn-key programs and marketing initiatives. • Ran trade delegations, events, sponsorships and press conferences. Show less