Marketing & Growth Advisor

• Dec 2018 - Present

Growth & Marketing

• May 2020 - Aug 2021

https://promptapi.com - Hassle-free API marketplace. (Acquired by apilayer.com) https://promptapi.com - Hassle-free API marketplace. (Acquired by apilayer.com)

Co-founder & VP, Growth

• Jan 2015 - Oct 2018

Tapu.com is the first online real estate auction platform for the Turkish market, bringing sellers, such as financial institutions, companies, and individuals together with qualified buyers; operating on an easy-to-use platform that leverages the competitive bidding process on verified properties with a mission to make transactions more accessible and more transparent. The company has closed out 4 investment rounds and currently valued at $10M. As the Co-Founder and VP of Growth, I built the company from the ground up – directing Google Tag Manager, Analytics, Optimize, and Ads. I also facilitated all advertising, branding, and PR activities, as well as tracking and optimizing the whole process daily. Key Accomplishments: ✓ Administered the procurement of hardware used at the office. Supervised and mentored a team of six employees. ✓ Ran MailChimp account from templates to automated emails. Developed internally used Facebook ad management platform. ✓ Managed Facebook Pixel, Ads, and Fan Page to 500k followers, as well as Instagram page. ✓ Chaired and controlled Google Business, Google app accounts for 20 users, DNS changes, mandrill app, LinkedIn ads and LinkedIn page, and Google search console. Integrated Criteo to the company website. ✓ Developed several product feeds, image optimizers, and integrations which are tailormade for the company. ✓ Devised and executed strategies for a startup to sell real estate properties online, managed marketing of $1M. ✓ Fostered and increased efficiencies in sales funnel from scratch which sold 1k+ real estate properties online.

Head of Digital Marketing

• Jul 2011 - Sep 2014

Sahibinden.com is a Turkish e-commerce platform with the largest traffic in Turkey, implemented in 2000, with ads for real estate, vehicles, shopping, construction equipment & industry, spare parts-accessories-hardware & tuning, services, jobs, animal kingdom, private instructors, etc. During my tenure as the Head of Digital Marketing, I cultivated the digital marketing team while managing all aspects of digital marketing, such as SEO, SEM, Google Analytics, Google Tag Manager, social media, traffic generation, and channel optimization. Key Accomplishments: ✓ Oversaw all Google Analytics Integrations, Google Ads, and SEO processes which grew the traffic by twofold. ✓ Grew Facebook page from 200K to 1.2M followers as well as web traffic from 1.6B to 3.6B page views. ✓ Delivered training sessions to product managers and category managers to integrate the SEO mindset to the whole company. ✓ Received awards in Turkey, such as: Webrazzi (Best Internet Start-Up-2012 & 2013, Best Classifieds’ Website-2012 & 2013, Best Mobile App-2012), Digital Age Magazine Digital Lovemarks Research (Lovemark in Real Estate, Automobiles and Second-Hand Marketplace Categories-2012 & 2013), and Nielsen Research (Superbrand-2012).

Digital Marketing and Social Media Manager

• Apr 2010 - Aug 2011

✓ Established online presence and managed digital marketing efforts of Finansbank, one of the 5 top banks of Turkey.✓ Created and maintained a user-friendly and customer-facing Facebook page and managed its community.✓ Initiated the first customer service via Facebook. Managed Google analytics, Facebook page, and Google ads.

KobiFinans Supervisor

• Aug 2008 - Apr 2010

✓ Led the development, maintenance, SEO, and SEM of SME portal kobifinans.com.tr. Managed banners on the portal, Google Ads, and Google Analytics. Devised programs designed to attract qualified sales leads.✓ Oversaw an effective market and channel development process and realization of revenue growth goals. ✓ Drove collaboration to deliver a scalable model and compelling partner value proposition and experience.

Software Project Manager, System Analyst

• Mar 2007 - Jun 2008

✓ Performed project management of tailor-made software products for customer focused on e-learning and intranets. ✓ Completed the software requirement specification documents for projects, tested projects before delivery, and managed the usage reporting to the project sponsors on the client side. ✓ Performed project management of tailor-made software products for customer focused on e-learning and intranets. ✓ Completed the software requirement specification documents for projects, tested projects before delivery, and managed the usage reporting to the project sponsors on the client side.

B2B/B2C Modules Application Consultant

• Jun 2005 - Mar 2007

Designed and project managed numerous custom B2B and B2C modules integration for brands/customers. Designed and project managed numerous custom B2B and B2C modules integration for brands/customers.