Alison Schatz
Senior Communications Specialist at Metro Vancouver- Claim this Profile
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English Native or bilingual proficiency
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French Elementary proficiency
Topline Score
Bio
Credentials
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Data Analytics Course
BrainStationDec, 2017- Nov, 2024 -
Google Analytics Individual Qualification
GoogleFeb, 2017- Nov, 2024
Experience
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Metro Vancouver
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Canada
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Government Administration
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700 & Above Employee
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Senior Communications Specialist
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Jan 2021 - Present
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Communications Specialist
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Nov 2018 - Jan 2021
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Communications Specialist (Secondment to the National Zero Waste Council)
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May 2018 - Nov 2018
Marketing lead for the launch of the national Love Food Hate Waste campaign. (www.lovefoodhatewaste.ca)
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Communications and Education Coordinator
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Apr 2016 - May 2018
Metro Vancouver Regional District plans for and delivers regional-scale services, including drinking water, wastewater treatment and solid waste management.As part of the Corporate Communications team, I develop, implement, and measure behaviour change campaigns to support Metro Vancouver's core services, including:- "Love Food Hate Waste" (food waste reduction)- "Food Isn't Garbage" (organics composting)- "Create Memories, Not Garbage" (holiday waste reduction)- "Adult Toilet Training" (disposable wipes)
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RED The Agency
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Canada
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Advertising Services
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1 - 100 Employee
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Brand Supervisor / Planner
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Jan 2015 - Apr 2016
RED The Agency is one of Western Canada’s largest brand and communications agencies, with core competencies in strategy, creative, digital, and media services.As Brand Supervisor / Planner, I created strong and productive working relationships with my clients by understanding their business needs. I led all accounts out of RED’s Vancouver office, including simultaneously managing more than 20 brand, marketing, digital and communications projects across five active accounts. My accomplishments in this role include significantly improving profitability of client accounts through managing client expectations, detailed project planning, and communicating proactively. As well, I rescued an at-risk client relationship by collaborating with the client to design a detailed project plan and a winning strategic brief, resulting in the client renewing their contract and bringing in new business.During my time at RED I generated 18+ new clients by leading and authoring proposals, including complex RFP responses and pitch presentations.Clients I have worked with include Expedia CruiseShipCenters, Warwick International Hotels, Alberta Gaming and Liquor Commission, Metro Vancouver Regional District, City of Vancouver, 7-Eleven Canada, and OK Tire.
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Account Manager
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Aug 2012 - Dec 2014
As an Account Manager, I worked closely with the Account team on marketing strategy, project planning, and implementation for my roster of brands. I improved working relationship internally and externally between multidisciplinary teams through fostering goodwill and creating consensus among groups with discrete priorities.I quickly earned the trust of management to independently lead large, complex clients by managing multiple projects simultaneously and demonstrating good judgement when making decisions.
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STEMCELL Technologies
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Canada
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Biotechnology Research
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700 & Above Employee
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Scientific Communications and Publishing Coordinator
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Mar 2010 - Apr 2011
Stemcell Technologies develops specialty products and reagents for life science research. I joined the marketing team to produce weekly online newsletters, such as Cell Therapy News, which aggregated and distilled relevant news for our audience of 60,000 scientists. During my time at Stemcell, I exceeded production targets by 150%, created and implemented a social media strategy, and boosted subscribership by launching two newsletters, Pancreatic Cell News and Cord Blood News, in collaboration with the design and development teams.
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Education
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The University of British Columbia
Master of Management, Business -
Guanghua School of Management, Peking University
International Business Option, "Doing Business in China" -
Queen's University
BScH, Biology