Experience

magic.fund

• United States
• Fundraising

• General Partner (Women's Health)

  • Sep 2020 - Present

  Early-stage VC backing 50+ tech startups: Retool, Jasper, Legacy, Frubana, Grin, Move, ZZ Driggs, Wellset, LunaJoy, Sunfish, Teal Health, The Lanby, Almond, Partum Health



Switch

• Environmental Services
• 1 - 100 Employee

• Board Advisor and Cofounder of Allies Program

  • 2017 - Present

  Women 2.0 is the largest brand designed for women in tech. We focus on creating informative content and action-based, scalable products and services that close the gender gaps in founding, investing, the workplace and leadership. Co-founded the Men as Allies committee (https://women2.com/men-with-women/) to tap into leading men within the tech world as partners and members to address gender issues within the industry. Committee includes Josh Constine (Editor at Large of TechCrunch)… Show more Women 2.0 is the largest brand designed for women in tech. We focus on creating informative content and action-based, scalable products and services that close the gender gaps in founding, investing, the workplace and leadership. Co-founded the Men as Allies committee (https://women2.com/men-with-women/) to tap into leading men within the tech world as partners and members to address gender issues within the industry. Committee includes Josh Constine (Editor at Large of TechCrunch), Aneesh Chopra (Former CTO of The United States) and more Active projects: • Cover women-founded startups at the world's leading accelerators (Y Combinator) • Partnerships with technology companies to encourage a more diverse and inclusive workforce Show less



ŌURA

• Finland
• Wellness and Fitness Services
• 300 - 400 Employee

• Director of Product Marketing

  • Aug 2021 - May 2023

  San Francisco Bay Area



The Pill Club

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Senior Product Marketing Manager

  • Feb 2020 - Aug 2021

  San Francisco Bay Area The Pill Club is on a mission to provide convenient and affordable access to reproductive healthcare.



Anita Borg Institute for Women and Technology

• United States
• Nonprofit Organization Management
• 1 - 100 Employee

• Committee Member of Grace Hopper Celebration of Women in Computing (Mentoring Circle Track)

  • 2018 - 2020

  London, United Kingdom The Grace Hopper Celebration of Women in Computing (GHC) is a series of conferences designed to bring the research and career interests of women in computing to the forefront. It is the world's largest gathering of women in computing. The Grace Hopper Celebration is organized by the Anita Borg Institute for Women and Technology and the Association for Computing Machinery.



Google

• United States
• Software Development
• 700 & Above Employee

• Product Marketing Manager

  • 2018 - 2020

  London, United Kingdom • Led strategy for Google Assistant (growth, partnerships, brand and product), to grow monthly active users by 120% YOY • Identified & developed strategic partnerships with industry leading brands based on qualitative & quantitative research on product positioning, usage data, user insights & behavioural data, to create joint awareness & acquisition campaigns • Analyzed campaign performance on a regular basis (tracking campaign objective, CPA, engagement rates, ROI) to iterate & optimize… Show more • Led strategy for Google Assistant (growth, partnerships, brand and product), to grow monthly active users by 120% YOY • Identified & developed strategic partnerships with industry leading brands based on qualitative & quantitative research on product positioning, usage data, user insights & behavioural data, to create joint awareness & acquisition campaigns • Analyzed campaign performance on a regular basis (tracking campaign objective, CPA, engagement rates, ROI) to iterate & optimize performance across paid (FB, IG, Google Ads, influencer) & organic growth marketing channels (e.g. CRM, in-app notifications, social media, SEO) to acquire new users and drive engagement of inactive or light users • Led strategy & ops for consumer marketing team to ensure meaningful operational performance metrics (single source of truth), target setting & understanding of operational challenges to drive performance, accountability & consistency (Skills: Excel & SQL) •Enabled sales teams with toolkits, learnings, usage & market data to ensure alignment between outbound sales & marketing efforts Show less



Headstart

• Chief of Staff

  • 2016 - 2018

  London, United Kingdom Headstart (Y Combinator S17) is a diversity recruiting software that levels the playing field for all candidates, by removing bias from the recruiting process. We use best in class machine learning to permanently solve the discrimination and gross inefficiencies in the recruitment sector. We use the most granular level data available for fair and inclusive hiring. • Managed Strategic Partnerships & Evangelism (with Diversity & Inclusion thought leaders & orgs) to ensure the… Show more Headstart (Y Combinator S17) is a diversity recruiting software that levels the playing field for all candidates, by removing bias from the recruiting process. We use best in class machine learning to permanently solve the discrimination and gross inefficiencies in the recruitment sector. We use the most granular level data available for fair and inclusive hiring. • Managed Strategic Partnerships & Evangelism (with Diversity & Inclusion thought leaders & orgs) to ensure the ability to adapt to changes in the market & to stay relevant to our target audience • Advised cross-functional teams on strategy & ops while leading operational excellence initiatives (e.g. cross-company effort to onboard, educate & retain self-serve customers) • Led Product Management, researching & developing product specifications & instrumentation by collating internal & external information to help effectively prioritize & scope development tasks • Translated requirements between data scientists, engineers & other functions to help them deliver on their responsibilities Show less

• Marketing Brand Lead

  • 2014 - 2015

  London, United Kingdom • Led the online & offline promotion of Google’s B2B platform for large advertisers & agencies (‘Think With Google’), across Europe through working closely with top-level executives & media agencies to put digital at the heart of their marketing strategies • Analyzed marketing performance data, translating data into actionable insights & predicting performance to inform strategy to achieve the goal of growing traffic, engagement & user base by 200% YOY • Managed the launch of Think With… Show more • Led the online & offline promotion of Google’s B2B platform for large advertisers & agencies (‘Think With Google’), across Europe through working closely with top-level executives & media agencies to put digital at the heart of their marketing strategies • Analyzed marketing performance data, translating data into actionable insights & predicting performance to inform strategy to achieve the goal of growing traffic, engagement & user base by 200% YOY • Managed the launch of Think With Google in Africa with online & offline marketing campaigns to drive awareness & early adoption • Created an internal influencer strategy to maximise the exposure of ‘Think With Google’, identifying the best-fit influencers, based on relevance, performance & social following, which led to a 40% growth in engagement and visits to our social channels

• Product Marketing (Android)

  • 2014 - 2014

  London, United Kingdom • Increased online exposure and awareness of Android by analyzing user metrics, understanding customer behavior & designing & executing A/B tests to isolate causes & validate results to improve the customer journey • Managed the Nexus product launch across Europe, ensuring consistent branding and messaging for Android across online channels • Researched & analyzed large footfall, point of sale & behavioral datasets of stores adopting retail innovation to understand shopper behaviors &… Show more • Increased online exposure and awareness of Android by analyzing user metrics, understanding customer behavior & designing & executing A/B tests to isolate causes & validate results to improve the customer journey • Managed the Nexus product launch across Europe, ensuring consistent branding and messaging for Android across online channels • Researched & analyzed large footfall, point of sale & behavioral datasets of stores adopting retail innovation to understand shopper behaviors & decisions, informing the marketing strategies & in-store execution of the new Google store • Created & delivered a cross-platform social media campaign promoting Google events, targeting a demographic of over 100K people & generated a 300% increase in registrations • Worked with external agency (Forever Beta) to create engaging creative hooks to promote incentive for retail associates, aimed at increasing the sales of Android devices



AIESEC

• Canada
• Non-profit Organizations
• 700 & Above Employee

• Director of Marketing

  • 2012 - 2013

  London, United Kingdom



EY

• Entertainment Providers
• 1 - 100 Employee

• Brand Manager

  • 2012 - 2013

  London, United Kingdom



World Cancer Research Fund International

• United Kingdom
• Research Services

• Fundraising Intern

  • 2011 - 2011

  Hong Kong



UCLU Leading Women Society

• United Kingdom
• Civic and Social Organizations

• Director of Digital and Public Relations

  • 2011 - 2011

  London, United Kingdom