Experience

FreeW

• Malaysia
• Travel Arrangements
• 1 - 100 Employee

• Founder and Managing Director

  • Jun 2020 - Present

  We encourage women to live their authentic life, discover their inner powers and build sisterhood bonds across borders through motorcycling experiences. Motorcycles are used as a vehicle to challenge gender stereotypes and overcome self-limiting beliefs, while contributing to the economic independence of women, especially in the tourism and motorcycling industries. FreeW proposes motorcycle training and events (online and offline) in Kuala Lumpur, Malaysia, for both individuals and organisations. Through our network of females riders, we also organise adventure road trips in Asia where visiting women get to discover and experience the life of fellow women in their host country, contribute to their economic activities, and inspire each other to break barriers to freedom.



Halifax Consulting

• Business Consulting and Services
• 1 - 100 Employee

• Senior Sales Consultant

  • Oct 2021 - Present



Future Females

• South Africa
• Education Administration Programs
• 1 - 100 Employee

• Kuala Lumpur Ambassador

  • Feb 2021 - Present

  Future Females exists to connect, inspire and support current and aspiring female entrepreneurs and intrapreneurs – to rapidly increase their number and success, globally. As founding ambassador for Kuala Lumpur:=> Organising physical and online events on the theme of entrepreneurship, including speakers engagements, digital and social media marketing, members communications and facilitation of workshops=> Leading a team of other ambassadors, defining strategy and key action plans=> Looking for corporate and governmental sponsors and partners



Fugeelah

• Malaysia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Business Consultant

  • Jul 2020 - Present

  One day per week, advising and coaching the social enterprise's leadership on business growth, from strategy to operations.=> Conducted Operational & Financial assessments, and provided recommendations leading to 20% costs reduction=> Set-up HR & operations processes for better resources utilization=> Developed a B2B and international expansion strategy One day per week, advising and coaching the social enterprise's leadership on business growth, from strategy to operations.=> Conducted Operational & Financial assessments, and provided recommendations leading to 20% costs reduction=> Set-up HR & operations processes for better resources utilization=> Developed a B2B and international expansion strategy



Software Group

• United States
• IT Services and IT Consulting

• Regional Director- Asia Pacific

  • May 2017 - Feb 2020

  Represented and lead Software Group business across Asia Pacific => Developed, owned and managed Software Group’s APAC regional strategy, P&L, annual plan and budget => Established the commercial and operational strategies to grow Softwaregroup's revenue from the region and increase delivery efficiency and quality=> Lead and coached the region’s business development, pre-sales, and operations teams (22 people) to execute against the defined strategy and reach both sales and operational targets=> Optimized the territory breakdown, Business Development coverage and responsibilities across Asia Pacific => Initiated and nurtured regional partners and strategic accounts relationshipsMain achievements:• APAC team stabilisation and reduced turnover• Territory and market expansion: the first 2 commercial banks in South East Asia were signed, and 2 new countries opened• Sales process optimisation: qualification, pipeline management through salesforce, forecasting, and partners for improved closing ratio and efficient marketing• Improved regional operational and financial efficiencies: increased resources utilisation to target, compliance with support SLAs, overachieved average resolution time, renegotiated contracts for regional delivery



Sofrecom, Orange group

• Regional Sales Manager- South East Asia

  • Nov 2014 - Apr 2017

  In charge of setting-up Sofrecom Malaysia Representative Office and connecting with key telecom executives and stakeholders, in order to grow our footprint in Asia. Operated as the lead point of contact for any and all matters specific to Sofrecom's prospects/customers/partners in Malaysia, the Philippines and Singapore. Responsible of leading cross-functional internal teams to ensure the timely and successful delivery of our solutions according to customers' needs.Main achievements:• Envisioned the commercial strategy and created engagement across regional teams, partners, and HQ business units to execute it• Identified and grew opportunities through deep cultural sensitivity and relationships building: 3 new major accounts opened within 8 months• Built Sofrecom's credibility within territory and positioned it in a complex ecosystem

• International Business Manager

  • Sep 2012 - Nov 2014

  Responsible to promote the Networks & Services business unit’s activities in collaboration with the commercial department, and project-manage the bidding to international operators’ tenders for networks consulting servicesMain achievements:• Increased Sofrecom’s footprint on the European market: 3 new countries within a year • Marketed a new services offering targeted to mature markets in Asia and Europe • Managed a 5M € worth clients portfolio, mainly across Europe, and nurtured commercial relationships with C-level executives



Orange Business Services

• India
• IT Services and IT Consulting
• 200 - 300 Employee

• B2B Sales Engineer

  • 2009 - Sep 2012

  My role was to establish a strategy to acquire new customers and develop value from existing onesMain achievements:• Reinforced the group’s presence on the SMEs’ market as a result of a constant qualitative B2B relationship though face-to-face visits and phone contacts• Constantly achieved or outreached my qualitative and quantitative multi-products and services sales objectives My role was to establish a strategy to acquire new customers and develop value from existing onesMain achievements:• Reinforced the group’s presence on the SMEs’ market as a result of a constant qualitative B2B relationship though face-to-face visits and phone contacts• Constantly achieved or outreached my qualitative and quantitative multi-products and services sales objectives



GradeGuru.com (McGraw-Hill Education)

• Brand Manager (on-campus)

  • Sep 2008 - Jun 2009

  Leader of a team of 3 in charge of grassroot marketing and liaising with campus media to raise GradeGuru’s brand awareness and setting up sponsorship deals Main achievements:• Designed and delivered a marketing plan thanks to my analytical skills • Leaded the organisation of large-scale notes collection events with strong organisational capabilities Leader of a team of 3 in charge of grassroot marketing and liaising with campus media to raise GradeGuru’s brand awareness and setting up sponsorship deals Main achievements:• Designed and delivered a marketing plan thanks to my analytical skills • Leaded the organisation of large-scale notes collection events with strong organisational capabilities



Harley-Davidson Europe Ltd

• Norway

• Marketing and Communications Assistant

  • Jun 2008 - Sep 2008

  Deputy of the Communications Manager in his absence, I was in charge of delivering communications material for major eventsMain achievements:• Audited the Harley Owners Group website and provided recommendations for restructure• Produced marketing communications materials (programmes, flyers, Internet micro-sites) for 3 Harley Owners Group events in 6 languages• Project-managed the production of membership materials for 100,000-strong Harley Owners Group (‘H.O.G.’) membership including HOG Touring Handbook, HOG Member Manuals and HOG Welcome Packs

• Event Manager Assistant

  • May 2006 - Sep 2006

  As part of the events team, my role involved the organisation of large-scale events (seminars, European H.O.G. rally Ireland, European Bike Week Austria) from planning to on-site delivery and coordinationMain achievements:• Set-up a customer relationship management program and provided recommendations on customer journey improvements after the audit of the outsourced call centre • Created events assessment surveys to enable the department to benchmark events• Marketed a youth market outreach project to expand HD market



Hotel Club Bergantin

• Public Relations Manager

  • Mar 2005 - Oct 2005

  Responsible for customers' satisfaction in terms of leisure activities. Organised, coordinated, promoted, and delivered sports activities and events for multi-lingual guests. Main achievements:• Built strong customer relationships and delivered high satisfaction rates on the entertainment offering• Designed new shows, and engaged guests in their production/rehearsals in English, German, French and Spanish, thanks to good communication skills and sense of humour Responsible for customers' satisfaction in terms of leisure activities. Organised, coordinated, promoted, and delivered sports activities and events for multi-lingual guests. Main achievements:• Built strong customer relationships and delivered high satisfaction rates on the entertainment offering• Designed new shows, and engaged guests in their production/rehearsals in English, German, French and Spanish, thanks to good communication skills and sense of humour