Experience

Shop Class Creative

• United States
• Advertising Services
• 1 - 100 Employee

• Co-founder | Creative Director

  • Jan 2015 - Present

  Shop Class is an idea-driven creative studio dedicated to building and supporting brands and the people behind them.Brand Identity development:Visual. Verbal. Distinctive. A successful brand identity wraps your story in a neat little package that begs to be opened. By all the right people.Brand Expression:Memorable and always right on target. Everything we create is grounded in strategy and crafted to delight. Because you need both. Brand Culture:In-house attitude. In-store experience. In-demand employer. This is where your brand gets human to get things done. You’ll like this powerful niche of ours.We are conscious creators.As makers of marketing artifacts, we take seriously our responsibility to the environment, clients and team members, and the end-customers who experience our work. We strive to be good corporate citizens and seek partners who feel the same."It’s rare to find partners who can keep up with the pace and high standards we set here at The Waters. Shop Class Creative is our go-to source for brand development and implementation, from design hierarchy and voice to personas, collateral, photography, video and digital. I consider Katherine and Alison part of our team; smart, talented, easy to work with and responsive. They care about the brand as much as we do. Thanks to their dedication, we went from limited materials to having unified brand assets in less than four months, critical for our exponential growth. I have known this team for years and am delighted to recommend them."Mary Pat LadnerVP Marketing & Communications, CMOThe Waters



Promise50

• Writing and Editing

• Founder/Publisher

  • Jan 2014 - Dec 2014

  What if every one of us Consumed 50% less of stuff that's designed to be thrown away? And Wasted 50% less of our natural resources? And what if by doing so, we could actually Enjoy Life 50% more? What would our homes look like? How about our world? This was the premise behind Promise50.com and its quarterly magazine--a one-year project where I explored the publishing world, community building and environmental activism. Promise50 is currently on hold while I build my other business, Shop Class Creative, but I'm hoping it will be back in the future, inspiring everyday people to be every day environmentalists. Thank you to everyone who subscribed, commented and went for 50%!



Prefix

• President

  • 2010 - Dec 2014

  With more than 20 years experience building brands, I’ve helped clients of all shapes and sizes meet their business objectives through the power of strategically infused copy. Areas of expertise include: Brand/campaign positioning, strategic messaging and voice development, copywriting--with an emphasis on long-format writing for print and digital media.Prefix clients include Microsoft, Target, US Bank, Medtronic and Greater MSP.See full work samples at prefixbrand.com. With more than 20 years experience building brands, I’ve helped clients of all shapes and sizes meet their business objectives through the power of strategically infused copy. Areas of expertise include: Brand/campaign positioning, strategic messaging and voice development, copywriting--with an emphasis on long-format writing for print and digital media.Prefix clients include Microsoft, Target, US Bank, Medtronic and Greater MSP.See full work samples at prefixbrand.com.



Little & Company

• United States
• Design Services
• 1 - 100 Employee

• Editorial Director | Associate Creative Director

  • 2003 - 2009

  As editorial director and associate creative director, I managed a group of in-house copywriters and designers to ensure the creative and strategic integrity of the agency's work. I was also lead writer for many clients, including Target Community Relations, Target Diversity, The Minnesota Medical Foundation at the University of Minnesota, Microsoft Office, Landscape Structures, and many more. As editorial director and associate creative director, I managed a group of in-house copywriters and designers to ensure the creative and strategic integrity of the agency's work. I was also lead writer for many clients, including Target Community Relations, Target Diversity, The Minnesota Medical Foundation at the University of Minnesota, Microsoft Office, Landscape Structures, and many more.



The Edison Group, Martin|Williams

• Copywriter

  • 1993 - 2000

  The Edison Group introduced graphic design to Martin|Williams Advertising, and I was an integral part of that pitch. As a copywriter, I supported a wide range of client brands including Medtronic, PowerTel, Children's Theatre Company, Coleman Camping and 3M. We also designed the current logo for US Bank and its first collateral system after the Norwest Bank merger. The Edison Group introduced graphic design to Martin|Williams Advertising, and I was an integral part of that pitch. As a copywriter, I supported a wide range of client brands including Medtronic, PowerTel, Children's Theatre Company, Coleman Camping and 3M. We also designed the current logo for US Bank and its first collateral system after the Norwest Bank merger.



Campbell Mithun

• Account Executive

  • 1990 - 1993

  I began my career on the Account Service side of the world at Campbell-Mithun, where my clients included General Mills Big G Cereals, Mercury Marine, The Trane Company and Comerica Bank. I began my career on the Account Service side of the world at Campbell-Mithun, where my clients included General Mills Big G Cereals, Mercury Marine, The Trane Company and Comerica Bank.