Brand President

• Jan 2022 - Present

Deputy Chief Marketing Officer & Head of Retail Sales

• Nov 2019 - Dec 2021

Global Marketing Vice President: NYX PROFESSIONAL MAKEUP

• Jan 2018 - Oct 2019

· Strategized, created, implemented and adapted global vision across all parts of the marketing mix for $500MM+ global omni-channel makeup brand · Owned creative briefs, concepts, copy-writing, influencer model selection and shoot production· Partnered closely with Product Development to ensure productive portfolio that met 70+ unique country needs: trend-spotting, white space analysis, launch anniversary planning, core pillar sustained growth, tiered masstige pricing strategy· Worked closely with Finance and Operations teams to direct catalog management for ~2,000 sku count portfolio: launch classifications & dimensioning, global forecast benchmarking, assortments across various planogram sizes, disco process· Reported directly to Global Brand President; prepared & delivered presentations for executive management committees in New York & Paris; led & developed team of five diverse individuals

International Marketing Director: NYX PROFESSIONAL MAKEUP

• Jun 2016 - Dec 2017

· Responsible for launching US-based indie brand into successful international powerhouse through consumer-centric, omni-channel model· Entered 50+ countries in under two years: high double digit YOY growth well above acquisition targets, fastest growing global makeup brand· Adapted and optimized US model to meet local market regulations, distribution channels (including owned stores), and consumer profiles while maintaining consistent equity at all touchpoints; traveled across Europe and Asia supporting launch activations and retailer opportunities· Partnered extensively with zone/country teams and cross-functional partners to meet all needs of diverse developed and developing markets· Frequently presented at worldwide forums; developed internal global technology platforms and comms flows; successfully managed team of three

US Marketing Director: KERASTASE PARIS

• Nov 2014 - May 2016

· Led all aspects of US operational marketing for iconic #1 luxury professional haircare brand in #1 global market: $60MM+ portfolio· Brought haircare (85% weight) back to growth after three year decline, drove styling +12%, all launches performed 10%+ above plan · Built yearly strategic plans and robust 360 degree launch campaigns with tools including education/training, merchandising, digital advertising, social media, PR, and CRM e-mail campaigns to support both salon distribution model and owned e-commerce platform· Owned multi-million dollar promotional budgets, product forecasting, inventory management, weekly sales analysis and monthly management presentations

Global Brand Manager: MARC JACOBS FRAGRANCES

• May 2012 - Oct 2014

· Developed brand strategy, new product innovation and launch plans for $250MM+ power brand: fragrance & ancillary product formulation, packaging design, GWPs & gift sets, POS materials, TV/print/online advertising, social media activation, in-store & pop-up experiential eventing· Ensured worldwide consistency aligned with Marc Jacobs International (licensor) vision · AWARDS: 2013 Fragrance Foundation Fragrance of the Year (DOT) & 2014 Fragrance Foundation Packaging of the Year (HONEY) · Developed brand strategy, new product innovation and launch plans for $250MM+ power brand: fragrance & ancillary product formulation, packaging design, GWPs & gift sets, POS materials, TV/print/online advertising, social media activation, in-store & pop-up experiential eventing· Ensured worldwide consistency aligned with Marc Jacobs International (licensor) vision · AWARDS: 2013 Fragrance Foundation Fragrance of the Year (DOT) & 2014 Fragrance Foundation Packaging of the Year (HONEY)

Global Advertising Associate Manager

• Mar 2010 - Apr 2012

· Responsible for working with agency partner (Ogilvy) and internal matrix teams to strategize, develop, produce and adapt all advertising creative for multi-media communications in 65 countries across megabrands in color, skincare and fragrance categories· Created all Global Marketing activation materials for advertised star launches to achieve multi-million dollar global sales goals · Responsible for working with agency partner (Ogilvy) and internal matrix teams to strategize, develop, produce and adapt all advertising creative for multi-media communications in 65 countries across megabrands in color, skincare and fragrance categories· Created all Global Marketing activation materials for advertised star launches to achieve multi-million dollar global sales goals

US Communications Planner: GARNIER

• Jul 2008 - Feb 2010

· Planned, coordinated and implemented a robust multi-million dollar advertising portfolio for multiple ranges within Garnier haircare and skincare (L’Oreal USA client) · Planned, coordinated and implemented a robust multi-million dollar advertising portfolio for multiple ranges within Garnier haircare and skincare (L’Oreal USA client)