Digital Marketing Manager

• Aug 2023 - Present

Digital Marketing Specialist

• Dec 2021 - Jul 2023

- Proficient in working with Google Search ads/ DSA, Display ads (Retargeting), Performance Max/shopping campaigns, as well as Facebook ad campaigns, utilizing precise targeting. - Developing effective advertising strategies on FB & Google Ads to acquire & establish strong digital connections with them to improve LTV of the brand. - Implemented targeted Ad campaigns across Google Ads & Facebook to boost brand visibility, while achieving the target ROAS. - Proficient working with web analytics tools (e.g. Google Analytics, Shopify analytics) to assess the effectiveness of marketing campaigns, and generate comprehensive reports. - Conducted in-depth keyword research and executed SEO strategies to boost organic search rankings and improve brand visibility for Artisanté. - Conducted keyword research & competitors analysis within the niche, and preparing comprehensive internal reports. - Hands-on experience working with Shopify websites and Shopify's analytics to track users. - Oversee the company's social media presence & ensuring a smooth customer journey. - Proficient using Mailchimp for creating and sending emails in email marketing campaigns. - Competent in listing products on popular E-commerce platforms such as Amazon, Tata Cliq, Big Basket, Swiggy, etc. and running effective Amazon ads. - Managed and executed SMS marketing campaigns for Artisanté. - Ensuring a seamless & flawless e-commerce customer journey from conversion to cold outreach. - Execute new and creative collaborations among technologies and other platforms. Show less

Product Manager

• May 2021 - Oct 2021

- Conducted comprehensive competitor's research and analysis of all products to enhance features and provide value to end user.- Performed research to conceptualize and outline new courses for Letstute.- Compiling weekly and monthly analysis reports.- Enhancing SEO performance of YouTube Channels & Udemy courses to drive growth & improve revenue.- Developing monthly plans & collaborating with cross-functional teams to ensure timely fulfillment of project as per requirements.- Brainstorming new ideas to generate innovative ideas aimed at improving performance and driving growth.Conducted extensive keyword research, brand expansion opportunities for Letstute. Show less

Digital Marketing Executive

• Sep 2019 - Apr 2021

- Overseeing and monitoring the YouTube channel while generating performance reports based on thorough analysis.- Developing and managing Google Ads PPC campaigns targeting precise audience & increasing user engagement for the courses.