Alison Slorach

Co-Founder at Tourism Creatures
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Contact Information
us****@****om
(386) 825-5501
Location
Queenscliff, Victoria, Australia, AU
Languages
  • English -

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Experience

    • Australia
    • Hospitality
    • 1 - 100 Employee
    • Co-Founder
      • May 2020 - Present

      Tourism Creatures are your virtual revenue and marketing team working with small to medium sized accommodation providers across Australia. They focus on maximising your property’s financial performance by driving revenue and increasing yield whilst implementing integrated marketing plans to further support revenue growth. With over 25 years combined tourism sector experience, Jo Keown & Ali Slorach who make up Tourism Creatures, have developed a unique and thorough health check process, which quickly identifies revenue and marketing opportunities, tied to operational efficiencies within businesses. Best of all, when you find the right staff member to take over the reins, they will happily train them in all of these key elements.

    • Australia
    • Spectator Sports
    • 1 - 100 Employee
    • Event Coordinator
      • Apr 2006 - Present

    • Event Manager
      • May 2006 - Present

      Core Responsibilities;• Plan, organise and deliver key carnival events catering to approximately 4,000 people over three days with a budget between $10k to $100k• Manage the coordination of human resources, catering, decorations, entertainment, sponsors, media, and photo/videography• Establish a high-performing, customer-focused team of >170 employees by leading recruitment activities and selecting top talent• Develop processes, checklists, and documentation to improve event management efficiencies and outcomes• Provide a visible, enthusiastic leadership presence on the day of the event to ensure operations run smoothly while being a key contact to resolve issues• Oversight of contract management including; negotiation, liaison and ensuring service level agreement targets are met• Handle enquiries, correspondence and communication across different platforms including face to face, email, phone and online • Assume an MC role with responsibilities to entertain guests, introduce speakers and maintain an engaging, enjoyable environment• Prepare post-event evaluation and report to support future planning of events

    • Australia
    • Hospitality
    • 1 - 100 Employee
    • International Sales Manager
      • Mar 2017 - May 2020

      Core Responsibilities; • Develop, coordinate and deliver end to end digital and traditional marketing campaigns including; advertising, promotional and event management • Manage marketing campaign budgets from $5k to $100k with a focus on utilising resources and reducing costs through automated processes • Lead the provision of a number of projects simultaneously across national and international environments • Optimise online engagement through the development, implementation and management of the client's website and social media platforms • Ensure branding is consistent, relevant and innovative by conducting market research and creating a clear brand and content strategy • Develop a communications plan to encourage consistency and collaboration • Establish a yearly calendar which aligns with the client's events and provides an overview of the schedule for future planning • Foster strong stakeholder relationships with a diverse group of corporate identities, journalist, community groups and individuals • Oversight of media and public relations activities including; preparing release statement, circulating information and engaging with media representatives • Build client’s revenue stream by attending trade shows, sales events, networking events, conferences and industry meeting groups • Facilitate special events by leading the entire event management activities including; a project plan, running sheets, resources, budget and post-evaluation • Keep abreast of emerging industry changes, challenges and trends in order to ensure marketing solutions are relevant, feasible and competitive

    • Australia
    • Travel Arrangements
    • 1 - 100 Employee
    • International Sales and Marketing Manager
      • May 2012 - May 2020

      Core Responsibilities; • Develop, coordinate and deliver end to end digital and traditional marketing campaigns including; advertising, promotional and event management • Manage marketing campaign budgets from $5k to $100k with a focus on utilising resources and reducing costs through automated processes • Lead the provision of a number of projects simultaneously across national and international environments • Optimise online engagement through the development, implementation and management of the client's website and social media platforms • Ensure branding is consistent, relevant and innovative by conducting market research and creating a clear brand and content strategy • Develop a communications plan to encourage consistency and collaboration • Establish a yearly calendar which aligns with the client's events and provides an overview of the schedule for future planning • Foster strong stakeholder relationships with a diverse group of corporate identities, journalist, community groups and individuals • Oversight of media and public relations activities including; preparing release statement, circulating information and engaging with media representatives • Build client’s revenue stream by attending trade shows, sales events, networking events, conferences and industry meeting groups • Facilitate special events by leading the entire event management activities including; a project plan, running sheets, resources, budget and post-evaluation • Keep abreast of emerging industry changes, challenges and trends in order to ensure marketing solutions are relevant, feasible and competitive

    • Conference and Events Manager
      • Aug 2011 - Mar 2013

      Core Responsibilities; • Planned the conference and events from concept to competition including preparing event plan, budget, schedule and objectives • Provided advice, creative input and recommendations in order to enhance the delivery and success of the event • Created an event strategy to leverage media interest and drive delegation participation • Researched, sourced and negotiated contracts with vendors, suppliers, caterers, DJ’s, waiters and security personnel • Coordinated the entire operations from planning the entire event schedule, planning the layout, rostering contractors and supervising the event day delivery • Organised the accommodation schedules, travel and day plans to ensure all participants understand what to expect on the day • Established communication protocols and operating procedures with program staff, committees and subcontractors to ensure deliverables are met

    • Travel Arrangements
    • Business Development Manager
      • May 2007 - May 2011

      Core Responsibilities; • Led the development, delivery and management of all marketing, advertising and promotional strategies and activities • Conducted market and competitor analysis to determine requirements for current and future projects ensuring alignment to emerging trends and changes • Led the provision of marketing plans ensuring adherence to the project specifications, branding guidelines and relevant processes • Monitored and reported on marketing activity, outcomes and effectiveness • Enhanced business growth at a global level by developing strong relationships, partnerships and collaborations

    • Australia
    • Government Administration
    • 100 - 200 Employee
    • Marketing Manager / StreetLife Program Co-ordinator
      • Mar 2002 - Apr 2007

      Core Responsibilities; • Developed and implemented a marketing plan for CBD which was a first for the organisation including a communication plan and branding guidelines • Played a key leadership role as the representative body with funding originating from CBD traders • Established a membership base and a volunteer membership model representing approximately 50% of the CBD business • Significantly increased awareness and tourist attraction to the CBD precinct • Enjoined a role expansion which included potential amalgamation of CBD Warrnambool Inc. and the Warrnambool Tourism Association under a strategy that would be mutually beneficial to both entities • Oversaw the strategic alliance which would tie in with the “Destination” strategy currently being used by Tourism Victoria enabling the organisation to dove-tail into the Shipwreck Coast regional marketing strategy

Education

  • Monash University
    Bachelor of Business, Major in Marketing
    1989 - 1991
  • Melbourne Girls Grammar School
    1980 - 1985

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