Experience

FIBA Women's Basketball World Cup 2022 Local Organising Committee

• Australia
• Spectator Sports
• 1 - 100 Employee

• Hospitality Manager

  • Mar 2022 - Present



MelGT Enterprises

• Talent Manager Melinda Gainsford-Taylor

  • Jan 2013 - Present

  Business Manager for Australian sprinter and 3 x Olympian Melinda Gainsford-Taylor. Business Manager for Australian sprinter and 3 x Olympian Melinda Gainsford-Taylor.



Tennis Australia

• Australia
• Spectator Sports
• 700 & Above Employee

• Food and Premium Experiences Lead - ATP Cup

  • Aug 2020 - Mar 2022

• Hospitality Project Manager - ATP Cup

  • Jul 2019 - Aug 2020

  Responsible for the determination and execution of the ATP Cup Hospitality Program across corporate and retail primarily in Sydney. Support the creation of new hospitality offerings and lead their delivery through management of all stakeholder key relationships. The ATP Cup 3-12 January 2020 will launch the global tennis season bringing together more than 100 players from 24 nations across 3 cities Sydney, Brisbane and Perth. All vying for USD $15 million in prize money and 750 ATP Ranking points.



Tennis Australia

• Australia
• Spectator Sports
• 700 & Above Employee

• Hospitality Manager - Sydney International

  • Nov 2017 - Jan 2019



Sydney Sixers

• Australia
• Spectator Sports
• 1 - 100 Employee

• Corporate Hospitality Manager

  • Oct 2017 - Jan 2018



Cure Brain Cancer Foundation

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• Event Consultant

  • Mar 2017 - Oct 2017



Sydney Sixers

• Australia
• Spectator Sports
• 1 - 100 Employee

• Corporate Hospitality Manager

  • Nov 2016 - Jan 2017



Liquid Ideas

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Specialist Consultant

  • Feb 2016 - Nov 2016



Sydney Sixers

• Australia
• Spectator Sports
• 1 - 100 Employee

• Corporate Hospitality Consultant

  • Nov 2015 - Jan 2016



ClubsNSW

• Australia
• Hospitality
• 1 - 100 Employee

• Partnerships & Advertising Executive (Mat leave contract)

  • Feb 2015 - Nov 2015



Sydney Sixers

• Australia
• Spectator Sports
• 1 - 100 Employee

• Corporate Hospitality Consultant

  • Nov 2014 - Jan 2015



Liquid Ideas

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Specialist Consultant

  • 2002 - Jan 2014

  Key Event and PR Activations at Liquid Ideas include:Sydney Sixers Star Club Events 2013/14Crown Lager Re-Launch Event 2013Crown Lager Farmer Recognition Programme Launch 2013Cascade Ale, Crown Ambassador Reserve and Wolf Blass Luxury Launches 2011, 2012Sydney Sixers Star Club Events 2011, 2012Crown Lager at the 2011 Presidents CupBon Jovi at Star 2010Yellowglen at Oaks Day 2010Greg Norman Media Conferences 2009,2010Golf Australia PR 2009 Key Event and PR Activations at Liquid Ideas include:Sydney Sixers Star Club Events 2013/14Crown Lager Re-Launch Event 2013Crown Lager Farmer Recognition Programme Launch 2013Cascade Ale, Crown Ambassador Reserve and Wolf Blass Luxury Launches 2011, 2012Sydney Sixers Star Club Events 2011, 2012Crown Lager at the 2011 Presidents CupBon Jovi at Star 2010Yellowglen at Oaks Day 2010Greg Norman Media Conferences 2009,2010Golf Australia PR 2009



Optus

• Australia
• Telecommunications
• 700 & Above Employee

• Sponsorship Manager

  • 1998 - 2000

  Management nationally of some 30 sponsorship properties.Role included:Setting the strategy based on the Optus Brand, sales and product objectives.Managing all sponsorship properties to ensure objectives are met and properties are well leveragedManaging sponsorship budgetManaging and coaching sponsorship team of 4 peopleEnsuring all projects new and existing were measured and evaluated against established criteriaDetermining media strategy in conjunction with advertising agency objectivesSponsorship Portfolio History - SportMajor SponsorshipsOptus Oval/Carlton Football ClubWest Coast EaglesSydney SwansAthletics Australia/Cathy Freeman/Melinda Gainsford-TaylorPresidents Cup GolfAustralian Open GolfARL ClubsNSW Rugby Union

• Sponsorship Executive

  • 1992 - 1998

  Responsible for driving and maximising the effectiveness of sponsorship properties to ensure that benefits were received and obligations were fully met.Included:Extensive event managementIndividual athlete talent managementIdentification of sales opportunities to maximise ROI across the lines of businessDevelopment of promotional and PR plans in order to further leverage sponsorship opportunities