Experience

Marathon Strategies LLC

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Managing Director, Chief Client Services Officer

  • Jun 2019 - Present



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Vice President

  • May 2011 - Jun 2019

  Senior client operations lead and strategic driver of all integrated marketing communications planning and executions for category-leading brands including Verizon, Ancestry and Ribera y Rueda Spanish Wines. Prior to my role as the business portfolio lead for Verizon and Ancestry, I was the senior integrated lead for Frigidaire, Unilever, Samsung and Intercontinental Hotels Group. I am also a member of the NY Consumer Group management team, and my responsibilities include agency staffing, revenue growth, utilization and employee development. Verizon • Operations and Integration lead, working closely with procurement and agency relations regarding efficiency and ROI. • Drive marketing communications strategy and programming that elevates the Verizon brand and defends its reputation and market position with key stakeholders. • As portfolio lead, I act as key point of integration and management for a team of 40+ members located in10 offices across the U.S. • Key point of contact for clients across business units providing counsel to the VP of Consumer Communications as well as the Chief Marketing Officer Communications team. • Responsible for development of communications strategy and programming for HQ as well as local-market adaptation and execution. • Collaborate with internal communications and C-Suite executives to drive executive visibility and thought leadership. • Experience with loyalty programs and customer experience Ancestry • Develop and execute integrated creative campaigns in support of key sales periods. • Provide innovative and strategic thinking to continuously advance the brand narrative. • Collaborate with integrated marketing to leverage paid partnerships, procure and execute influencer partnerships, and attend key industry events and work with influencers to bring to life the brand promise. • Identify meaningful partnerships, stories and the assets needed to produce significant press coverage. Show less



Taylor Global

• Account Director

  • Jan 2008 - Feb 2011

  Head of Taylor office in London, managing all global client relationships, activations and new business opportunities, agency staffing, agency and client budgets and employee development. Liaison with all Taylor Global Offices regarding new business and organic growth opportunities for the agency. Strategic lead for Guinness public relations globally and Interim in-house Guinness Global Public Relations Director. Renewed Guinness global business twice, doubling agency fees year on year. Guinness • Provided strategic counsel to the Guinness Global Brand Team and the local market Guinness public relations and marketing directors within Diageo. • Created and implemented fully integrated global/local public relations campaigns working closely with business and public relations leads around the world to tailor programs based on local business needs. • Managed the first global public relations campaign (marking the 250th Anniversary of the brand) and second global event, overseeing local market executions as well as 100 international media on the ground in Ireland. o Worked with local market teams to effectively execute public relations campaigns leveraging global music events taking place around the world in Ireland, Malaysia, Africa, the US and the Caribbean. • Launched first global advertising campaign for the brand. • Organized and oversaw the global Master Brewer program, orchestrating the Master Brewer’s visits to more than 25 regions around the world each year. • Created a communications network and reporting system to effectively manage the flow of communication between the local market public relations and brand teams and the Guinness Global Brand Team. Show less



Taylor PR

• Senior Account Supervisor

  • Oct 2003 - Jan 2008

  Managed the Proctor & Gamble team where I launched and ran the Gillette Young Guns NASCAR Sponsorship public relations program and launched several male grooming products; MasterCard where I was responsible for developing creative, strategic and engaging platforms for the brand its key bank, sports and entertainment partners as well as launching their RFID enabled payments system PayPass; General Mills where I handled the switch to whole grain for all Big G cereals announcement. Led strategy sessions for the client both with the client partner and the agency account teams for MasterCard, Gillette and Diageo Led several Gillette public relations campaigns leveraging key sponsorships with MLB, NFL and NASCAR Launched and managed the first NASCAR sponsorship for Gillette for three years, which included working hand in hand with race teams, drivers and NASCAR Managed MasterCard public relations campaigns across several brand disciplines including sponsorship, key retail account partnerships as well as key local and national bank relationships Show less



Stanton Crenshaw Communications

• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Jun 2001 - Oct 2003

  Responsible for home entertainment and appliance division - planning and media relations Coordinated trade shows, media events, radio promotions and marketing materials Secured top-tier product placements in consumer/trade magazines and on television Wrote press releases and fact sheets Researched and developed marketing opportunities Responsible for home entertainment and appliance division - planning and media relations Coordinated trade shows, media events, radio promotions and marketing materials Secured top-tier product placements in consumer/trade magazines and on television Wrote press releases and fact sheets Researched and developed marketing opportunities