Brand Experience

• Jun 2023 - Present

Technology Consultant

• Jun 2023 - Jun 2023

As a Technology Consultant at CIBC Bank, I played a pivotal role in leveraging the potential of AI to implement groundbreaking strategies that positioned the organization as a market leader. Specifically, I focused on integrating AI technology within CIBC's operations and harnessing its capabilities to drive innovation and transformation. Collaborating with a team, we successfully implemented AI-driven solutions that revolutionized various aspects of the business, including customer service, risk management, and operational efficiency. By harnessing the power of AI, we were able to develop cutting-edge strategies that provided CIBC with a competitive edge in the market. This experience equipped me with valuable expertise in AI implementation, strategy development, and driving organizational growth, which I am eager to leverage in future consulting engagements. Show less

Web and Media Marketing Executive

• Aug 2021 - Aug 2022

• Led all aspects of digital marketing for GCC markets, including SEO, SEM, content marketing, customer engagement, and brand campaigns. Strategized customer journeys and executed successful product launches to maximize ROI. • Crafted and executed a comprehensive brand marketing strategy, with a strong emphasis on sustainability, to engage and resonate with the brand's specific target audience. This involved creating compelling creatives and curating relevant content that effectively communicated the brand's values while driving awareness. • Collaborated with cross-functional teams to align communication plans with long-term marketing goals, ensuring successful execution of strategies. • Launched SEO Campaign for high volume and long–tail keywords that generated 11,000 unique visitors monthly Show less

Strategic Planning and Information Marketing (MESA)

• Mar 2021 - Jun 2021

• Segmented, analyzed, and reported Top Line Actuals, Brand Board market share fluctuations, sales and operations outcomes and volume repository reports • Formulated reports using the basics of Power BI to gain valuable insights regarding SKU information for the Middle East and South Asia Region (13 markets) • Segmented, analyzed, and reported Top Line Actuals, Brand Board market share fluctuations, sales and operations outcomes and volume repository reports • Formulated reports using the basics of Power BI to gain valuable insights regarding SKU information for the Middle East and South Asia Region (13 markets)

Recruitment Researcher

• Oct 2020 - Mar 2021

• Identified market trends, prepared market maps, and presented valuable insights into the current job market • Handled the recruitment for B2C & B2B sales and marketing, healthcare and life science • Spearheaded recruitment processes for new roles which included sourcing, screening, interviewing, and placing candidates in the right opportunities • Identified market trends, prepared market maps, and presented valuable insights into the current job market • Handled the recruitment for B2C & B2B sales and marketing, healthcare and life science • Spearheaded recruitment processes for new roles which included sourcing, screening, interviewing, and placing candidates in the right opportunities

Digital Marketing Intern

• May 2019 - Jul 2019

• Designed a systematic flow of information throughout all online marketing channels • Grew website sales from -2% to 3% over a period of 2 months • Coordinated with the marketing manager to devise promotional campaigns for all new product launches across the UAE • Designed a systematic flow of information throughout all online marketing channels • Grew website sales from -2% to 3% over a period of 2 months • Coordinated with the marketing manager to devise promotional campaigns for all new product launches across the UAE

Product Development Intern

• May 2018 - Jul 2018

Identified niche target markets and produced communication strategies to meet client's KPIs. Worked closely with the promotion team for Nestle’s new range of dark chocolate named L’atelier. Identified niche target markets and produced communication strategies to meet client's KPIs. Worked closely with the promotion team for Nestle’s new range of dark chocolate named L’atelier.

Digital Marketing Intern

• Aug 2017 - Oct 2017

Handled the digital marketing strategies in order to meet company objectives. Analyzed usage patterns to understand ways in which customers used company products and services via their social media accounts. Handled the digital marketing strategies in order to meet company objectives. Analyzed usage patterns to understand ways in which customers used company products and services via their social media accounts.