Experience

Subrosa Ltd

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Consultant

  • Jan 2010 - Present

  Subrosa work with some of the fastest growing retail brands in the UK, supporting them with the creation and delivery of focused commercial business and marketing/brand activity plans - through analysis and interpretation of clients existing / potential ranges and how they fit with the wider market and current consumer trends. By helping to understand how a brand fits into the ‘total category’, Subrosa help provide clarity on future strategy, with the aim of commercial growth. Working together for ten years, Subrosa, are a team of food and drink industry professionals - with experience across a large number of FMCG categories within the major multiples and their supply base. Show less



Asda Stores Ltd

• Buying Manager / Marketing /Change Manager

  • Jun 1999 - Jun 2005

  I worked in the following roles : * Snacking Buying Manager - responsible for Sales and profitability through range management * Health, Beauty, Baby and Non- Edible Grocery Change Manager - managing a team of Merchandisers and responsible for landing new concepts e.g Baby Centre, Pet Centre and Beauty Centre - covering instore look and feel, ranging, marketing to support launch * Head of Marketing - Health, Beauty, Baby and Non- Edible Grocery I worked in the following roles : * Snacking Buying Manager - responsible for Sales and profitability through range management * Health, Beauty, Baby and Non- Edible Grocery Change Manager - managing a team of Merchandisers and responsible for landing new concepts e.g Baby Centre, Pet Centre and Beauty Centre - covering instore look and feel, ranging, marketing to support launch * Head of Marketing - Health, Beauty, Baby and Non- Edible Grocery



Hazelwood Foods - now Greencore

• Head of Marketing

  • May 1997 - Jun 1999

  Established the Marketing process for the Sandwich and Pizza Division - covering : - Category management - providing market and consumer insight for use internally (NPD, National Accounts and the Board ) and by Retail Customers - Brand Strategy and development - Packaging development and design Established the Marketing process for the Sandwich and Pizza Division - covering : - Category management - providing market and consumer insight for use internally (NPD, National Accounts and the Board ) and by Retail Customers - Brand Strategy and development - Packaging development and design



Asda Stores Limited

• United Kingdom
• Retail
• 1 - 100 Employee

• Marketing Manager

  • Sep 1990 - Apr 1997

  I worked in Marketing roles across the following categories: * Chilled covering Cooked Meats /Pies/ Pizza / Pasta / Soups/Ready Meals - Pre-packed and Serve over * Dairy * Bakery * Produce * Beers, Wines and Spirits I worked in Marketing roles across the following categories: * Chilled covering Cooked Meats /Pies/ Pizza / Pasta / Soups/Ready Meals - Pre-packed and Serve over * Dairy * Bakery * Produce * Beers, Wines and Spirits