Experience

Destination Deluxe

• Switzerland
• Media Production
• 1 - 100 Employee

• Head Of Business Development

  • Jul 2020 - Present

  Destination Deluxe is a travel & wellness publication and booking portal. As your go-to wellbeing bible, we handpick the finest luxury resorts and hotels, the most sought-after destinations, retreats and spas from around the world. With your complete happiness in mind, we also feature beauty products, health and fitness tips, and a range of holistic practices, allowing you to become the best version of yourself.With unrivalled experience of retreats and resorts across the globe, we review and propose places and practices based on first-hand experience, consistently adding new gems to our vast collection of lifestyle recommendations. We seek out the smartest ways to help you rejuvenate, reconnect with yourself, relax and improve your wellbeing.



Asian Sky Group

• Hong Kong
• Airlines and Aviation
• 1 - 100 Employee

• Media Sales Director

  • Oct 2018 - Dec 2019

  ASIAN SKY GROUP (ASG), headquartered in Hong Kong with offices throughout Asia, has assembled the most experienced aviation team in the Asia-Pacific region to provide a wide range of independent services for both fixed and rotary-wing aircraft. ASG also provides access to a significant customer base around the world with the help of its exclusive partners.ASIAN SKY MEDIA (ASM), a division of ASG focusing on media, publications and aviation marketing services. The acclaimed Asian Sky Fleet Reports are produced by ASG’s market research and consulting team, in collaboration with ASIAN SKY MEDIA. Through its marketing services, Asian Sky Media offers aviation companies online and offline opportunities to enhance brand awareness, develop a more strategic marketing plan and connect with target audiences in Asia Pacific and beyond.



Nice Orderly Secrets

• Hong Kong
• Retail

• Founder

  • Jan 2015 - Dec 2018

  NICE ORDERLY SECRETS is a multi-brand e-store that uncovers individual designers and emerging brands' unique designs from around the world. We curate fine lingerie, jewellery and homeware for women who seek and appreciate personalised items that combine aesthetic and functionality into one. Most of the products curated are either tailored or handmade to cater individual taste. We don’t follow big trends, instead we create our own. We believe in uniqueness, individuality is key.



Lan Kwai Fong Group

• Hong Kong
• Real Estate
• 1 - 100 Employee

• Sales Director - LKF Media Ltd

  • Jan 2018 - Sep 2018

  LKF.tv, a subsidary of Lan Kwai Fong Group, is the ultimate source for the latest happenings in music, style, sports and culture in the city. LKF.tv offers an insider’s look at Hong Kong’s lifestyle landscape through a variety of programmes and features alongside exclusive behind-the-scene stories and video clips. On the brand new digital entertainment platform, expect to find programmes featuring personalities working in the F&B and entertainment industries, as well as insightful commentary from Lan Kwai Fong’s very own VIPs.



Thomson Reuters

• Canada
• Software Development
• 700 & Above Employee

• Legal Sales Manager - Government & Channel Sales

  • May 2016 - Apr 2017

  Responsible for selling legal & regulatory titles and online legal research and workflow solutions (Westlaw, ProView & PLC) to government bodies, universities and education institutions in Hong Kong. Ensure all distribution channels (bookshops & internal sales) have our latest information of all products and maintain healthy stock levels at all times. Key Account Management – Judiciary Hong Kong, Department of Justice, Hong Kong & Legal Aids Hong Kong.



Eurosport Asia Pacific

• Account Director - Greater China

  • Oct 2012 - Dec 2014

  1. Responsible for China, Hong Kong, Macau & Taiwan markets2. Promoting Eurosport Groups’ various marketing platforms, for instance, TV, Digital, Events, Bespoke Editorial Program to clients in Greater China to European audience3. Develop new market segments to generate new clients and increase existing client’s spending4. Focused on Tourism Boards, Airlines, Hospitality, Consumer Electronics and Automobile sectors . 5. Attend important exhibitions and road shows; i.e. GSM Barcelona, ITB Travel Expo in Berlin & Asia, to promote our various platform and marketing solutions to our prospective clients6. Liaise with our headquarter in Paris on special projects (microsite for client on digital part) and bespoke editorial content7. Recruiting media representatives in each region to sell 360 marketing solutions and promote Eurosport’s Brand to prospective clients8. Travel to Greater China to meet prospective clients, pitch, negotiate and close deals 9. Constantly updating and offering training to our media representatives in my area on market intelligence and our company developments10. Devise sales plan and sales initiatives to comply with company’s future development



Torque Media Hong Kong Ltd

• Project Consultant / Vice President - Sales (Project Base)

  • Feb 2012 - Oct 2012

  1. Setting up company in both Hong Kong and Shanghai2. Liaise with a Japanese publishing house on launching a Chinese edition of their luxury automobile magazine in China3.. Liaise with in-house lawyer on the content license contract and various legal documents on setting up companies in HK & Shanghai4. Devise 5-year business plan and P&L for the magazine5. Devise sales strategy and marketing plan for the launch of the magazine6. Building up the company website and digital content of the magazine7. Recruiting department heads for both editorial and commercial departments8. Recruiting media representatives in other regions to promote the magazine9. Working with designers on mock-up issues and sales presentation10. Offering integrated and creative solutions to overseas clients by leveraging both our print and digital platforms11. Attended auto shows to promote the Japanese version of the magazine and leveraging their brand to pitch in local market12. Look after Greater China markets and have media representatives to generate revenue for the magazine from other regions



Edipresse Media Asia

• International Sales Director

  • Oct 2010 - Dec 2011

  1. Responsible for US, UK, Europe and Middle East markets2. Promote a portfolio of 16 regional high end, luxury lifestyle magazines into the markets under my territories3. Develop new market segments to generate additional revenue outside Asia. Focusing on Property, Wine, Travel and Art sectors4. Expanding client base into the markets outside Asia5. Attend important exhibitions and road shows; for instance, Salon del Mobile in Milan, ITB Travel Expo in Berlin, to promote all our magazines and digital platforms6. Securing additional revenue from these markets by publishing additional supplements and special features in our regional titles7. Offering integrated and creative solutions to overseas clients by leveraging both our print and digital platforms to target Asia Tatler’s affluent audience8. Successfully launched the first issue of “Hong Kong Tatler & James Suckling’s Guide to Bordeaux 2010 Wine Futures” in Hong Kong Tatler June 2011 issue9. Successfully launched the first issue of “Asia Tatler Property” in November 2011 with advertisers from overseas mainly10. Liaise with our regional offices in Asia on special projects and special supplements/special features that target overseas advertisers11. Liaise with editorial and production departments to launch new projects/initiatives12. Recruiting media representatives in each region to build brand awareness and sell marketing solutions to prospective clients15. Travel to different regions to meet prospective clients in high end luxury industries (fashion, properties, government bodies, travel and hospitality, Art, Wine, Watch & Jewellry)16. Constantly updating and offering training to our media representatives in other regions on Asia market intelligence and our company developments17. Devise sales plan and sales initiatives to comply with company’s future development18. Looking after P&L of new projects and International Sales Department



Financial Times

• United Kingdom
• Newspaper Publishing
• 700 & Above Employee

• Advertising Sales Manager

  • Sep 2008 - Aug 2010

  1. Responsible for selling advertising space in Financial Times, FT.com & FTChinese.com2. Manage key accounts and acquired new potential clients 3. Prepare sales material and proposals and presentations for pitching clients4. Preparation of budget and forecasts and manage it with specific objective to achieve profitability as well as increase revenue from existing and prospecting clients5. Initiate new revenue stream by creating new projects/platforms to sell marketing solutions to prospective clients

• Circulation Sales Manager - Greater China

  • Sep 2006 - Sep 2008

  1. Responsible for selling Financial Times in bulk to various market segments in Greater China, namely airlines, hotels, multinational corporations, financial institute, business education, etc2. Devise yearly business plan and strategies to increase revenue, number of copies and yield per copy3. Manage key accounts and increase client base in the above-mentioned cities4. Approach potential sponsors for conferences sponsorship and other bulk sponsorship programs5. Prepare proposals and presentation materials

• Account Manager - Westlaw / Sweet & Maxwell Asia

  • Aug 2002 - Jul 2006

  1. Responsible for selling legal and regulatory titles and online legal research platform (Westlaw) to prospective law firms, multinational companies, government bodies, consulates as well as associations in Hong Kong 2. Key Account Management3. Prepare proposal and presentation materials 4. Conduct competitors information analysis 5. Achieve monthly sales target 6. Maintain stock level by classification and to maintain appropriate stock level to support company business7. Conduct product demonstration to librarians, prospective lawyers and barristers8. Maintain a high level of customer service, as well as ensuring all customer activities are handled in a professional and courteous manner9. Liaise with marketing department on product launch promotions and monthly special promotion10. Liaises with marketing department for launches of all new publications and marketing events, gala dinner and conferences 11. Initiate creative ideas to draw new business in order to expand the client base 12. Monitor one Assistant Account Manager on her overall sales achievement



Dow Jones

• Financial Services
• 1 - 100 Employee

• Circulation Sales Manager - Far Eastern Economic Review & The Asian Wall Street Journal

  • Jun 2001 - Feb 2002

  1. Responsible for selling the magazine and the newspaper in bulk to corporations in various industries, for instance, airlines, hotels, financial institutions, luxurious brands, pharmaceutical industry and telecommunications corporations. 2. Manage key accounts and enhance business relationships with corporate clients.3. Prospecting for new potential business via cold calling4. Solicit subscriptions from corporate clients through various marketing campaigns that are tailor-made for our clients whereby increase our newspaper & magazine circulation5. Prepare proposal and presentation materials 6. Approach potential sponsors for upcoming conference sponsorship7. Liaise with clients when participate in any conference sponsorship. Clients purchase magazines/newspapers in bulk as title publications for their conferences.8. Execute business development plan for both the magazine and the newspaper