Experience

WW

• United States
• Wellness and Fitness Services
• 500 - 600 Employee

• Senior Content Manager

  • Jul 2021 - Present



Freelance

• Freelance Copywriter

  • Sep 2020 - Jul 2021

  Freelance copywriter reaching the channels, businesses, products, and services other copywriters cannot reach. From funerals to finance, education to edibles, I can write it, and write it rather well. Freelance copywriter reaching the channels, businesses, products, and services other copywriters cannot reach. From funerals to finance, education to edibles, I can write it, and write it rather well.



Cureight Content Solutions

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Copywriter/Editor

  • Jul 2020 - Jul 2021

  I'm keeping my writing digits busy by creating and editing a stack of content for Canadian SEO specialist agency Cureight. Clients and topics cover sales software, engineering and education, while work varies from blogs to eBooks, white papers to proofing longform pillar posts. And most importantly, ensuring those SEO numbers and searches continue to rise. I'm keeping my writing digits busy by creating and editing a stack of content for Canadian SEO specialist agency Cureight. Clients and topics cover sales software, engineering and education, while work varies from blogs to eBooks, white papers to proofing longform pillar posts. And most importantly, ensuring those SEO numbers and searches continue to rise.



Signet Jewelers

• United States
• Retail
• 700 & Above Employee

• Contract Copywriter

  • Mar 2020 - Apr 2020

  Just before lockdown, I completed a month-long contract with Signet's E-com team to support brands H Samuel and Ernest Jones, creating copy for a mountain of product descriptions in line with the tone of voice. From a simple pair of earrings for now to an investment watch for life, I powered through around 30 skus every day. Bling it on. Just before lockdown, I completed a month-long contract with Signet's E-com team to support brands H Samuel and Ernest Jones, creating copy for a mountain of product descriptions in line with the tone of voice. From a simple pair of earrings for now to an investment watch for life, I powered through around 30 skus every day. Bling it on.



Tesco

• United Kingdom
• Retail
• 700 & Above Employee

• Lead Online Copywriter

  • Aug 2016 - Nov 2019

  In the online world of Tesco, I headed up the copy team that brought the engaging 'sell' to the digital 'tell'. It was our creative mission to do more than display products and list their features and benefits. We weaved together the narrative, were seamless with SEO and partnered with UX to go live with the online events, propositions and pages that got our customers hooked and kept internal stakeholders happy. Landmark personal achievements included:Creating the customer facing and UI copy for Clubcard PlusWriting the online copy for the launch of Fox & IvyCo-facilitating on a variety of internal learning coursesMentoring with IGD and Prince’s Trust with high school studentsRecruiting a first-class copy team from scratchRunning the lunch and learn development sessions for the Online division



TUI

• Germany
• Travel Arrangements
• 700 & Above Employee

• Product Copy Editor

  • May 2015 - Aug 2016

  Edited and created brochure and web copy for both the Thomson and First Choice holiday companies, with an emphasis on promoting geographical destination, hotels and excursions. Managed and developed a team of four copywriters, ensuring all departmental copy reflected the tone of voice and brand of these leading travel companies. Edited and created brochure and web copy for both the Thomson and First Choice holiday companies, with an emphasis on promoting geographical destination, hotels and excursions. Managed and developed a team of four copywriters, ensuring all departmental copy reflected the tone of voice and brand of these leading travel companies.



4CM

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Nov 2014 - Apr 2015

  Working for this well-established and well-respected agency, I was the go-to person for creating website copy, press releases, articles, reports, white papers and blogs. Most of our clients are from the engineering and technology sectors, so had to familiarise myself with the specific terminology and requirements of these industries. Working for this well-established and well-respected agency, I was the go-to person for creating website copy, press releases, articles, reports, white papers and blogs. Most of our clients are from the engineering and technology sectors, so had to familiarise myself with the specific terminology and requirements of these industries.



VINCI Construction UK

• United Kingdom
• Construction
• 100 - 200 Employee

• Copywriter

  • Apr 2014 - Aug 2014

  As part of the Group Communications Team for this industry-leading construction company, I wrote copy, features, interviews and press releases for print publications, company websites and intranet. As part of the Group Communications Team for this industry-leading construction company, I wrote copy, features, interviews and press releases for print publications, company websites and intranet.



David Lloyd Leisure

• United Kingdom
• Wellness and Fitness Services
• 700 & Above Employee

• Copywriter/Content Editor

  • Nov 2012 - Apr 2014

  Copywriter and Content Editor for the Digital Marketing Team/Creative Studio. Key elements of my role were to write copy for email campaigns (member acquisition, retention and partner communications), creating an average of 20 email campaigns per month, as well as blogs and feature articles.I also wrote for DL Inspired, the travel company, creating both the content for the website and emails.And finally...I edited Club Chat; reviewing and proofreading all local news and stories for more than 90 clubs across the UK and Europe. Part of this was to ensure all Managers submitted their stories to deadline, and to help them in the actual copy creation where necessary.Please have a read of some of the recent blogs and articles I have written for the David Lloyd website.



EE

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Copywriter/Talent & Development Re-brand Co-ordinator (Contract)

  • Oct 2012 - Oct 2012

  As part of the re-branding process, I worked on existing brand literature, training documentation and internal collateral to ensure brand consistency and tone of voice was reflected throughout. As part of the re-branding process, I worked on existing brand literature, training documentation and internal collateral to ensure brand consistency and tone of voice was reflected throughout.



Casabu

• Online Copywriter (Contract)

  • Jul 2012 - Aug 2012

  Product and brand copywriter for this internet start-up company. Created copy for a diverse range of brands and products, from children's toys to maternity wear. Product and brand copywriter for this internet start-up company. Created copy for a diverse range of brands and products, from children's toys to maternity wear.



SThree

• United Kingdom
• Staffing and Recruiting
• 700 & Above Employee

• Copywriter

  • Jan 2012 - Jun 2012

  Copywriter (Group Marketing) for SThree, the leading recruitment consultancy who spearhead a number of global brands. As the sole copywriter for the company, my role and remit covered all brands, sectors and locations, creating collateral for both digital and offline markets.With global reach and sector specialisms growing year-on-year, my position offered a number of interesting and exciting challenges, including:- promotion of SThree as a solutions consultancy, offering much more than recruitment services- creating compelling, engaging copy- copy and content management for a number of brand website relaunches- developing winning propositions across the brands- writing sector brochures and factsheets- ensuring each brand has a distinctive tone of voice and messaging



Vocalink, a Mastercard company

• United Kingdom
• Financial Services
• 700 & Above Employee

• Copywriter, Commercial Marketing, VocaLink

  • Jan 2011 - Oct 2011

  Copywriter (Contract extended twice) at VocaLink - the smarter payments partner.Key achievements: Creator of the inaugural CSR report; wrote submission for UKCE awards that helped us secure the win; part of the team that wrote and published the new brand guidelines; executed SEO/Google Adword campaign that increased website traffic, product awareness and revenue.Role included creation of original copy for internet, intranet, campaigns (email and events), social media, digital marketing, brochures, reports, case studies and white papers. Further key duties include editing and updating existing content.I was also responsible for ensuring that brand values and standards were maintained and highlighted along with a consistent tone of voice and that all marketing copy produced was engaging, reflecting both company ethos and values.Specialist areas included:- Original web copy/content- Product & services copy- Ensuring tone of voice and brand across all marketing materials- Customer/campaign emails- Internal comms- Features writing/articles- Business blogs- Offline brochures- Direct marketing materials- Case studies- Proofreading existing materials- Converting dry, existing copy into something readable and engaging



Epson Europe B.V.

• Netherlands
• Computer Hardware Manufacturing
• 700 & Above Employee

• EMD/Marcomms copywriter - on and offline

  • 2008 - Sep 2010

  During my first year at Epson, I was a key member of the E-commerce team that built and implemented the fully updated Epson UK website, so have gained essential CMS and SEO knowledge.Once the website was successfully launched, my position was expanded to the European Marketing Department, taking on offline copywriting responsibilities. I was the creator and editor of; product propositions, press releases, product-related web copy, articles, online business solutions and case studies. Specialist knowledge areas were: consumer printers and scanners, visual imaging, business systems, large format printers, plus a broad understanding of business and laser printers, as well as ink products.My role also involved writing related articles, advertorials and relationship-building with product managers based across Europe.



Red Letter Days

• United Kingdom
• Retail
• 1 - 100 Employee

• Copywriter

  • Sep 2002 - Feb 2008

  Copywriter working within the Marketing department. Created copy for 66-page consumer brochure, as well as quarterly corporate publications.I also wrote copy for advertorials, press releases, internal product and experience database and the Red Letter Days website, as well as assisiting in the development of the SEO strategy and key word findings. Copywriter working within the Marketing department. Created copy for 66-page consumer brochure, as well as quarterly corporate publications.I also wrote copy for advertorials, press releases, internal product and experience database and the Red Letter Days website, as well as assisiting in the development of the SEO strategy and key word findings.



PA Media

• United Kingdom
• Media Production
• 700 & Above Employee

• Senior Sub Editor

  • Aug 1996 - Mar 2002

  Senior Sub-editor within the Arts and Entertainment division. Edited and proofread cinema, theatre, comedy and music pages for clients including; The Guardian, The Scotsman, The Sunday Times and Glasgow Herald.Also writer for the TV and Broadcast section of Arts Advance magazine. Senior Sub-editor within the Arts and Entertainment division. Edited and proofread cinema, theatre, comedy and music pages for clients including; The Guardian, The Scotsman, The Sunday Times and Glasgow Herald.Also writer for the TV and Broadcast section of Arts Advance magazine.