Digital Campaign Executive

• Sep 2018 - Present

Digital Marketing Executive

• Nov 2014 - Sep 2018

Developing and implementing a digital marketing strategy to facilitate and promote Vagabond's goals. Increase customer & target consumer awareness of the company's brands using digital platforms Develop, manage and update Vagabond's website and social media platforms Creation and execution of email based marketing campaigns Utilising various analytical tools to acquire insights to inform marketing strategies Creating, editing, publishing and sharing compelling content to drive engagement, ensuring optimal SEO standards. Monitoring competitor online activities. Management of PPC campaigns both search and display on Google Adwords. Reporting insights to with a view to developing opportunities Show less

Marketing and Communications Officer

• Jan 2013 - Sep 2014

My role in Sail Training Ireland (S.T.IRL.) mainly revolved around creating an awareness for sail training and the benefits it brings. Marketing various voyages was a big feature in my role, as well as seeking funding to make these voyages more affordable to those who were at an economic disadvantage. Some of my responsibilities included: Email Marketing Management of the website in terms of content creation and S.E.O. Designing and issuing press releases. Designing promotional material. Management of social media channels. Attending various exhibitions to promote S.T.IRL. Developing sail training programmes. Building relationship with schools and youth organisations with the aim of placing young people on sail training voyages. Seeking funding for young people to take part in voyages. Application writing Liaising with vessel operators. Show less

Outdoor Instructor

• May 2011 - Jun 2012

Outward Bound Hong Kong specialises in providing high quality experiential education courses. They are A.E.E. accredited (Association of Experiential Education). Their courses focus on using the outdoors as a medium to facilitate the learning of teamwork and leadership skills. This was achieved by following the "Outward Bound Process Model" The list of activities they used in OBHK include; hiking, sea-kayaking, climbing and high-ropes courses. Developing experiential education programmes using outdoor mediums such as sea kayaking, hiking and climbing. Running multi-day expeditions in the Sai Kung National Park. Dealing with a range of participants from 10 years upwards. Managing the welfare and safety of those I was leading Show less

Outdoor Instructor

• Apr 2009 - Apr 2011

While I was in college and immediately afterwards I worked in Ireland largest outdoor centre. Delphi Mountain Resort run a variety of outdoor pursuits including surfing, kayaking, high-ropes, hill-walking and climbing. They cater for a range of different participants from school aged kids right up to corporate groups. Some of my responsibilities while there included: Running outdoor sessions such as surfing, orienteering and kayaking. Managing the welfare and safety of those I was leading. Show less