Alison Holmes

Senior Direct Marketing Officer at CBM UK
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Location
Cambridge, England, United Kingdom, UK

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Experience

    • United Kingdom
    • Non-profit Organizations
    • 1 - 100 Employee
    • Senior Direct Marketing Officer
      • Dec 2021 - Present

    • Direct Marketing Officer
      • Nov 2019 - Dec 2021

    • United Kingdom
    • Non-profit Organizations
    • 1 - 100 Employee
    • Direct Marketing Executive - Acquisition
      • Oct 2017 - Nov 2019

      • To measure fundraising quality and ensure compliance in F2F fundraising. • To manage the Payroll Giving campaign and to grow the regular giving donor file, whilst managing all administrative tasks linked to the campaign. • To develop compelling communications, materials and digital content to support fundraising activity. • To provide administrative, organisational and other support to the wider team; this includes campaign tracking and reporting, invoice processing and updating the budget regularly with expenditure costs and sharing campaign activity with the rest of the charity by ensuring content on the intranet is up to date and useful to all staff. • I will be responsible for competitor and sector activity monitoring; compiling market research, considering its application to the programme and circulating to the team. Show less

    • Product Marketing
      • Sep 2016 - Oct 2017

      • To support the Society in achieving its strategic objectives by assisting Head of Marketing and Brand to develop, launch and review products as directed by the Senior Management Team and as outlined in the Society’s Corporate Strategy, Lending Strategy, Savings and Engagement Strategy and Product Development Strategy. • To be part of the Product Development Group, adhering to product development launch processes and ensuring technical / project managers are communicated with and items are delivered to agreed deadlines. • To assist Head of Marketing and Brand to manage the business case and proposal reports. Manage the sign off process for products and product communications. • To lead the creation of product literature and product promotions, adhering to approval and sign off processes. • To assist Head of Marketing and Brand with the Society’s corporate, marketing and communications requirements (not technical) for our online savings service and following launch to be responsible for products held within this. • To ensure all products are created with clear target markets, are fairly designed, perform as expected and are communicated clearly to stakeholders, especially branches and mortgage sales teams. • To report on the performance of products following launch and through their life cycle, suggesting changes where required. • To assist the Head of Marketing and Brand to produce an annual product development plan based on the Corporate Strategy to be shared with Board and the Executive Team. • To conduct competitor monitoring and compile market research reports, identifying future product opportunities. • To use the Society’s member demographic and behaviour data to identify future product opportunities. • To be responsible for own personal development and to keep up with current relevant issues in relation to own role and the Society. Show less

    • United States
    • Cosmetics
    • 300 - 400 Employee
    • Make Up Artist / Beauty Advisor (P/T)
      • Sep 2015 - Sep 2016

Education

  • CIM | The Chartered Institute of Marketing
    Diploma In Professional Marketing, Marketing
    2020 - 2021
  • Netherhall Sixth Form
    2015 - 2016
  • Comberton Village College
    GCSEs
    2010 - 2015
  • CIM | The Chartered Institute of Marketing
    Professional Marketing, Marketing

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