Alison Holmes
VP, Marketing & Communications at Refuel Agency- Claim this Profile
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Bio
Sean Burke
I worked with Alison for 2 years at LodgeNet and she was a fantastic mentor for me during my time there. Alison showed a tremendous amount of patience and diligence while teaching me the fundamentals of integrated ad sales marketing and research; giving me the ability to make valuable marketing-related contributions not only at LodgeNet, but also at successive sales positions I've held at other companies thereafter. Throughout my time at LodgeNet, Alison worked hand-in-hand with the sales team to develop highly compelling marketing materials that positively impacted ad revenue. In addition, she adeptly managed all relationships with outside research vendors (and many internal departments at LodgeNet Corp.) to ensure that we were in compliance with evolving industry measurement guidelines - no easy task when working at an emerging media platform with many different moving parts. Alison is smart, insightful and very personable. An absolute pro who I would highly recommend to any organization.
Glenn Dolce
Alison was a tremendous asset to our organization. Her unique combination of skills and insights have been extremely valuable to our ongoing sales efforts. Alison delivers a unique skill set with expertise in both ad sales marketing and research. Alison balanced creative marketing skills with strong analytical expertise to generate materials which had a positive impact on our sales efforts. Alison was proactive utilizing her knowledge and experience to shape our approach to ad sales and marketing.
Sean Burke
I worked with Alison for 2 years at LodgeNet and she was a fantastic mentor for me during my time there. Alison showed a tremendous amount of patience and diligence while teaching me the fundamentals of integrated ad sales marketing and research; giving me the ability to make valuable marketing-related contributions not only at LodgeNet, but also at successive sales positions I've held at other companies thereafter. Throughout my time at LodgeNet, Alison worked hand-in-hand with the sales team to develop highly compelling marketing materials that positively impacted ad revenue. In addition, she adeptly managed all relationships with outside research vendors (and many internal departments at LodgeNet Corp.) to ensure that we were in compliance with evolving industry measurement guidelines - no easy task when working at an emerging media platform with many different moving parts. Alison is smart, insightful and very personable. An absolute pro who I would highly recommend to any organization.
Glenn Dolce
Alison was a tremendous asset to our organization. Her unique combination of skills and insights have been extremely valuable to our ongoing sales efforts. Alison delivers a unique skill set with expertise in both ad sales marketing and research. Alison balanced creative marketing skills with strong analytical expertise to generate materials which had a positive impact on our sales efforts. Alison was proactive utilizing her knowledge and experience to shape our approach to ad sales and marketing.
Sean Burke
I worked with Alison for 2 years at LodgeNet and she was a fantastic mentor for me during my time there. Alison showed a tremendous amount of patience and diligence while teaching me the fundamentals of integrated ad sales marketing and research; giving me the ability to make valuable marketing-related contributions not only at LodgeNet, but also at successive sales positions I've held at other companies thereafter. Throughout my time at LodgeNet, Alison worked hand-in-hand with the sales team to develop highly compelling marketing materials that positively impacted ad revenue. In addition, she adeptly managed all relationships with outside research vendors (and many internal departments at LodgeNet Corp.) to ensure that we were in compliance with evolving industry measurement guidelines - no easy task when working at an emerging media platform with many different moving parts. Alison is smart, insightful and very personable. An absolute pro who I would highly recommend to any organization.
Glenn Dolce
Alison was a tremendous asset to our organization. Her unique combination of skills and insights have been extremely valuable to our ongoing sales efforts. Alison delivers a unique skill set with expertise in both ad sales marketing and research. Alison balanced creative marketing skills with strong analytical expertise to generate materials which had a positive impact on our sales efforts. Alison was proactive utilizing her knowledge and experience to shape our approach to ad sales and marketing.
Sean Burke
I worked with Alison for 2 years at LodgeNet and she was a fantastic mentor for me during my time there. Alison showed a tremendous amount of patience and diligence while teaching me the fundamentals of integrated ad sales marketing and research; giving me the ability to make valuable marketing-related contributions not only at LodgeNet, but also at successive sales positions I've held at other companies thereafter. Throughout my time at LodgeNet, Alison worked hand-in-hand with the sales team to develop highly compelling marketing materials that positively impacted ad revenue. In addition, she adeptly managed all relationships with outside research vendors (and many internal departments at LodgeNet Corp.) to ensure that we were in compliance with evolving industry measurement guidelines - no easy task when working at an emerging media platform with many different moving parts. Alison is smart, insightful and very personable. An absolute pro who I would highly recommend to any organization.
Glenn Dolce
Alison was a tremendous asset to our organization. Her unique combination of skills and insights have been extremely valuable to our ongoing sales efforts. Alison delivers a unique skill set with expertise in both ad sales marketing and research. Alison balanced creative marketing skills with strong analytical expertise to generate materials which had a positive impact on our sales efforts. Alison was proactive utilizing her knowledge and experience to shape our approach to ad sales and marketing.
Experience
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Refuel Agency
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United States
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Advertising Services
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1 - 100 Employee
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VP, Marketing & Communications
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Jan 2014 - Present
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Education
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NYU Stern School of Business
MBA, Finance -
Syracuse University
BA, Television, Radio & Film Management & Psychology