Experience

Vizuri Health Sciences Consumer Healthcare, Inc.

• Senior Director, Marketing

  • Apr 2019 - Present

  Spearhead all marketing initiatives, including development of strategic plans, digital marketing, print advertising, promotions, packaging, website content, and Amazon content for the base PainBloc24 brand, PainBloc24 Flexi-Stretch Pain Patch and all new product innovations. Use consumer insights that help guide us in developing strategic plans that lead to packaging, advertising, promotions and products that resonate with consumers and drive interest, trial and sales. Spearhead all marketing initiatives, including development of strategic plans, digital marketing, print advertising, promotions, packaging, website content, and Amazon content for the base PainBloc24 brand, PainBloc24 Flexi-Stretch Pain Patch and all new product innovations. Use consumer insights that help guide us in developing strategic plans that lead to packaging, advertising, promotions and products that resonate with consumers and drive interest, trial and sales.



Kramer Consumer Healthcare

• Senior Marketing Director

  • Mar 2018 - Aug 2018

  Developed and executed strategic marketing plans for all Kramer brands, including Fungi-Nail, the leading toe anti-fungal in the category. Led all new product development projects and was the key liaison between the company and its manufacturers, advertising agency, product developers and scientific investigators. Developed and executed strategic marketing plans for all Kramer brands, including Fungi-Nail, the leading toe anti-fungal in the category. Led all new product development projects and was the key liaison between the company and its manufacturers, advertising agency, product developers and scientific investigators.



Self-Employed

• Real Estate
• 1 - 100 Employee

• Marketing Consultant

  • 2016 - Feb 2018

  • Project-managed the relaunch of a line of vegetarian broths and bouillons for a marketing consulting agency specializing in natural and more environmentally conscious products. I initiated, implemented and analyzed consumer research and worked with a team to develop the brand strategy and new packaging. • Provided marketing expertise to the president of a consumer research company. Assisted in writing promotional materials and with business building ideas. • Project-managed the relaunch of a line of vegetarian broths and bouillons for a marketing consulting agency specializing in natural and more environmentally conscious products. I initiated, implemented and analyzed consumer research and worked with a team to develop the brand strategy and new packaging. • Provided marketing expertise to the president of a consumer research company. Assisted in writing promotional materials and with business building ideas.



South Beach Diet Corp.

• Director of Marketing

  • Aug 2011 - Dec 2015

  • Key member of a management team organized to relaunch the iconic South Beach Diet brand when it was purchased by a private equity firm in mid-2011. Business included an online subscription website and books. Key responsibility was the relaunch of food products into the retail marketplace, which had been discontinued prior to the new ownership. • Launched a line of cereal bars and diet bars starting at ground zero sales and achieved over $16 million in factory sales in our first 12 months• Expanded product line and grew base business achieving over $35 million in factory sales by the end of fiscal year 2013• Utilizing a combination of national TV advertising, consumer promotions, sampling and social media, grew brand awareness from 76% to 91%• Key liaison with design firm in development of packaging strategies and new designs. Modernization of cereal bar packaging resulted in achieving distribution in our #1 account, Walmart, a key objective of the company, and an increase in retail sales of 312%.



Airborne, Inc.

• United States

• Director of Marketing

  • 2005 - 2009

  Led all marketing, advertising and consumer promotions for the largest immune support dietary supplement in the U.S. Helped build Airborne from a three-sku, niche brand with limited distribution to a $160 million brand with multiple sku's and a national presence in every major retailer in the U.S. in just two years. Led all marketing, advertising and consumer promotions for the largest immune support dietary supplement in the U.S. Helped build Airborne from a three-sku, niche brand with limited distribution to a $160 million brand with multiple sku's and a national presence in every major retailer in the U.S. in just two years.



Prestige Brands, Inc.

• United States
• Manufacturing
• 1 - 100 Employee

• Director of Marketing

  • 2000 - 2004

  Directed all marketing, advertising and consumer promotions for portfolio of brands including Chloraseptic, Clear Eyes and Prell Shampoo. Directed all marketing, advertising and consumer promotions for portfolio of brands including Chloraseptic, Clear Eyes and Prell Shampoo.



Slim-Fast Foods, Inc.

• Director of Advertising

  • 1999 - 2000

  Managed all advertising and marketing efforts for Slim-Fast, the largest meal replacement brand in the category. Managed all advertising and marketing efforts for Slim-Fast, the largest meal replacement brand in the category.