Head of Acquisition

• Dec 2021 - Present

Head of Affiliates

• Sep 2020 - Present

Head of Affiliates

• Sep 2018 - Sep 2020

Management •Daily/monthly budget management for the affiliate channel. •Manage relationships with internal stakeholders and dependencies. •Oversee daily operations of the department; the operations manager and the affiliate manager. •Encourage maximum performance and dedication. •Cross departmental collaboration to share learnings and opportunities. •Brand and creative quality management – ensure all affiliate campaigns are current, compliant and on brand in liaison with central marketing team. Account Management •Manage affiliate and key partner relationships within the business. •Manage commercial agreements, commission models and short and long term incentive plans to generate significant growth. •Deliver highly effective campaigns and content to affiliates. Projects •Oversee the management of the affiliate channel from a compliance perspective to ensure the business is not at risk from the UKGC, ASA etc. •Introduce innovative promotions together with the product team and the affiliate team to incentivize top affiliates and drive high volume of quality traffic to the casino and sportsbook at an appropriate CPA. •Oversee integration for new markets from an affiliate perspective. •Analyze competitor landscape and utilize best practice to develop an optimized and highly competitive affiliate program. •Working with company analyst to produce reporting that will enhance productivity whilst providing best possible insight. •Working with UX and the product team to enhance the customer journey, improve conversions and LTV. •Working with finance to implement sustainable reconciliations. Reporting •Analysis of KPIs with a clear understanding of costs and ROI- lead and develop management reporting to promote affiliates within the business. •Document the affiliate growth strategy and regularly attend senior management trading meetings to present on targets and progress. Show less

Head of Affiliates

• Apr 2018 - Sep 2018

Head of Affiliates at Videoslots

• Jan 2017 - Apr 2018

Team Management • Manage relationships with internal stakeholders and dependencies. • Oversee daily operations of the department and the work of executives. • Lead employees to encourage maximum performance and dedication. • Manage relationships with partners/affiliates/providers. • Managing team with regards to personnel. • Monitoring and approving time planning, projects, development of employees and progression with managers and employees. Development plans for the team, monitoring and tracking of activities and ensuring the code of conduct is followed. Project and Account management • Direct team on acquiring new affiliates and how to maintain current accounts. • Monitor, Develop, expand and nurture existing affiliate partnerships. • Build strong internal networks for collaboration and knowledge transfer with other parts of the company. • Ensure the team is establishing professional working relationships with agencies and third parties. • Recognizing VIP affiliates and customizing packages for KPI’s. • Working on ad hoc tasks, management development and other analytical and development projects. Reporting and Analysis • Ensuring all the reporting tools are in place and or developed to identify new affiliate traffic potential. • Developing, with stakeholders and dependencies a tool that is top of the range for the industry. • Identifying and monitoring ROI in order to ensure commercial viability and performance. maximization with reviewing KPI’s and linking VIP’s with Affiliates. • Design with assistance the affiliate marketing strategy with customer analysis and promotional strategies. Planning • Planning and executing Affiliate activities. Planning marketing and sales activities such as events, seminars and conferences. • Attending conferences, seminars and other events to promote the brand with affiliates across multiple markets. • Budget planning and distribution for affiliation. Building marketing strategies to increase and optimize sales and traffic. Show less

Senior Key Affiliate Manager

• Apr 2015 - Dec 2016

The following were my key duties:● Management of high-tier affiliates including affiliate networks. ● Setting up new and exclusive deals with existing affiliates.● Management of monthly payments for affiliates ● Marketing Management of the creative design process for affiliate campaigns ● Management of custom requests for affiliates. ● Assisting in the development & management of affiliate communications● Developing and maintaining good relationships with all affiliates, agencies, networks, central affiliates’ team.● Attending Affiliate conferences, meeting existing and potentially new affiliates, targeting new acquisition.● Assisting in the development and growth of the affiliate program and overall affiliate strategy.● Coming up with new strategies for Acquisition. ● Helping currently existing affiliates to bring in more traffic to the multiple brands which form part of Betsson Group.● Organizing the company’s Affiliate Conferences. Show less

Affiliate Manager

• Oct 2012 - Apr 2015

● Management of mid-tier and high-tier affiliates including affiliate networks. ● Recruitment of new affiliates ● Setting up new and exclusive deals with new and existing affiliates.● Management of monthly payments for affiliates ● Marketing Management of the creative design process for affiliate campaigns ● Management of custom requests for affiliates. ● Assisting in the development & management of affiliate communications● Developing and maintaining good relationships with all affiliates, agencies, networks, central affiliates’ team.● Attending Affiliate conferences, meeting existing and potentially new affiliates, targeting new acquisition.● Assisting in the development and growth of the affiliate program and overall affiliate strategy.● Coming up with new strategies for Acquisition. ● Helping currently existing affiliates to bring in more traffic to the multiple brands which form part of Betsson Group. Show less

Casino and Arcade Partnerships

• Mar 2012 - Sep 2012

Management of low and mid-tier affiliates Assisting games affiliate executive with management of key affiliates Identifying and managing the ‘up-sell’ & ‘cross sell’ of existing affiliates Recruitment of new affiliates. Assisting in the management of monthly payments for Games affiliates Processing of external payments and invoicing Marketing Management of the creative design process for affiliate campaigns Management of custom requests for affiliates Assisting with the management of Games affiliate bonuses and monthly promotion plan Overseeing creation, distribution and management of all promotional support material Assisting in the development & management of affiliate communications External Relationships Liaising with account managers at all agencies that are used to support Games Liaising with affiliate software support company to raise any ticket or development requests Promotion of Betfair affiliate programme at live events & conferences Reporting & Analysis Monitoring weekly and monthly performance reports for Games affiliate activity Assisting in setting KPI’s for the Games affiliate team Assisting in the analysis of marketing effectiveness & performance of all Games affiliates, producing a weekly/ monthly report highlighting the live activities and there relevant successes. Assisting in the analysis and performance of all affiliate bonuses and promotions Development Developing and maintaining good relationships with all affiliates , agencies, networks, central affiliates team and international country managers Assisting in the development and growth of the affiliate program and overall affiliate strategy Show less

Employment Advisor

• Jun 2011 - Feb 2012

I held the position of an Employment Advisor. My position put me in contact with registering jobseekers daily, whereby I provided advice and offered any help required to aid such persons to integrate themselves within the labour market. Tools such a different projects, training, schemes, organisational help etc, are often used if such will help the jobseeker to find employment. My position also required that I organised information sessions, seminars and any other activity that might aid jobseekers become more employable. Report writing is also an important part of my job. Show less

Marketing and Promotion Executive ESF2.4

• Jul 2009 - Jun 2011

I held the position of a Marketing and Promotion Executive for the Employability Programme, a project that falls under the European Social Fund. My position was to actively organise and participate in promotional and information sessions on the media on various training programmes and initiatives. Apart from that I also had to promote the Employability Programme thorough presentations with the general public including registrants, employers, school children, and the general public as a whole. Promotion of the projects was also carried out with delegations. I liaised with the Senior Executive (Programmes and Initiatives) and well as the Project Leader of the European Social Fund Programmes with anything that concerns the project, being advertising, consumable items related to the project, designing of leaflets, banners, billboards etc. My position also entailed that I ensure that consistency is kept with EU regulations pertaining to marketing and promotion. I had to maintain effective verbal and non-verbal communication with the Corporation’s clients and stakeholders in Maltese and English. I also performed any additional tasks that might have been requested by my superiors. Show less