Alison Brawner
Account Director at Broadbeam- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
Broadbeam Media
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Account Director
-
Jan 2019 - Present
-
-
-
Mercury Media
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Account Director
-
Apr 2017 - Jan 2019
-
-
-
Chief Media
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Account Supervisor
-
Jun 2014 - Apr 2017
-
-
-
checkd.in
-
New York, NY
-
Account Director
-
Oct 2013 - Jun 2014
-
-
-
M2 Marketing and Management Services, Inc.
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Account Director
-
Oct 2011 - Oct 2013
- Account management, strategic planning and campaign optimization in the Direct Response industry for campaigns using television and digital media. - Extensive knowledge of managing multiple vendor partners: Manufacturing, Fulfillment, Telemarketing, Web, Media, Social Media / PR, International Distribution, Retail and Home Shopping. - Oversee campaigns from the ideation phase, through product / content development, package design, authoring / manufacturing, vendor set up and day-to-day campaign rollout management including weekly performance trend analysis.- Study frontend and backend performance metrics and develop and execute optimization plan to maximize ROI.- Clients include a top performing fitness long form intellectual property campaign, from product concept through realized roll out, that initially launched with one of the highest Media Efficiency Ratios in the industry and has been ranked in the top 100 shows for over 2 years.
-
-
Account Supervisor
-
Nov 2009 - Oct 2011
-
-
-
M2 Marketing and Management Services, Inc.
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Senior Account Executive
-
2008 - 2009
-
-
Account Executive
-
2007 - 2008
-
-
Account Coordinator
-
2006 - 2007
-
-
Education
-
Princeton University
BA, Sociology