Alisha (Taber) Doran
Senior Manager, Marketplaces at Ruggable- Claim this Profile
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Bio
Experience
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Ruggable
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United States
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Retail
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200 - 300 Employee
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Senior Manager, Marketplaces
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Jul 2022 - Present
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Thrasio
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United States
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Retail
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700 & Above Employee
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Brand Management
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May 2021 - Jul 2022
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Strategic Planning & Analysis Manager - Brand Operations
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Oct 2020 - May 2021
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Martens & Heads! Executive Consultancy
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United States
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Staffing and Recruiting
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1 - 100 Employee
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Executive Search Consultant, Fashion, Home & Beauty
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Feb 2019 - Oct 2020
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Chico's FAS, Inc.
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United States
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Retail
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700 & Above Employee
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International Brand Operations and Business Development
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Mar 2017 - Feb 2019
Global Go-to-Market strategy and execution across business expansion arm of Chico’s FAS brands (White House Black Market, Chico’s & Soma Intimates). Internal consultant to support transformation from vertical retailer to expand on E-commerce marketplaces, including Amazon, Global Retail (international company-owned & Franchise), Licensing & Wholesale. Also responsible for P&L forecasting and in-season management. Go-to-Market Strategy including: * Market opportunity, target customer insights, and competitor product & pricing analysis * Financial modeling to inform contract negotiations and business operation model * Global travel through out Canada, Latin America and Middle East to inform modeling, consumer research and partner assessment * Board & Executive Leadership decks Business Operations P&L management: * Forecast budget and P&L for Division by Channel; maintain in-season P&L forecasts * Long-Range Planning * Canada market- evaluate business performance weekly; recommend operational strategies & tactics to execute Show less
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White House Black Market
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Retail
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700 & Above Employee
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Merchandise Planner- Ecommerce
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Oct 2015 - Feb 2017
* Develop and forecast pre-season and in-season merchandise sales, inventory & margin plans for 25% of the E-Commerce business * DTC/ E-commerce by Day plans, incorporating plans and results of marketing emails, social and ad presence * Assortment planning* Supply Chain and Operational efficiencies for inventory movement and liquidation* Promotions and Pricing
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Inventory Planner & Allocator II - Ecommerce & Retail
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Dec 2013 - Oct 2015
DTC400+ retail stores, including Canada
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Inventory Planner & Allocator I - Growth Division
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Oct 2012 - Dec 2013
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Store Manager
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Oct 2009 - Oct 2012
Proven KPI performance and providing seamless customer experience that resulted in being promoted to Store Manager, and leading $1M+ business.* One of the youngest in company to manage own store.* Full ownership of store P&L, Hiring, Operations, and customer obsession.* Hyper-focused on building strategies that supported Traffic, ASP & Conversion to drive top line, and growth over previous year. Drove organic traffic through events and personalization.* Began as Sales Lead, and advanced each year to run own store before moving to Corporate offices. Show less
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Giorgio Armani
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Italy
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Retail Apparel and Fashion
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700 & Above Employee
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Media Planning Intern
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Jun 2008 - Aug 2008
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Education
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University of North Carolina at Chapel Hill
Bachelor of Arts (BA), Journalism and Mass Communication; Advertising concentration