Alisha (Taber) Doran

Senior Manager, Marketplaces at Ruggable
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles Metropolitan Area

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Experience

    • United States
    • Retail
    • 200 - 300 Employee
    • Senior Manager, Marketplaces
      • Jul 2022 - Present

    • United States
    • Retail
    • 700 & Above Employee
    • Brand Management
      • May 2021 - Jul 2022

    • Strategic Planning & Analysis Manager - Brand Operations
      • Oct 2020 - May 2021

    • United States
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Executive Search Consultant, Fashion, Home & Beauty
      • Feb 2019 - Oct 2020

    • United States
    • Retail
    • 700 & Above Employee
    • International Brand Operations and Business Development
      • Mar 2017 - Feb 2019

      Global Go-to-Market strategy and execution across business expansion arm of Chico’s FAS brands (White House Black Market, Chico’s & Soma Intimates). Internal consultant to support transformation from vertical retailer to expand on E-commerce marketplaces, including Amazon, Global Retail (international company-owned & Franchise), Licensing & Wholesale. Also responsible for P&L forecasting and in-season management. Go-to-Market Strategy including: * Market opportunity, target customer insights, and competitor product & pricing analysis * Financial modeling to inform contract negotiations and business operation model * Global travel through out Canada, Latin America and Middle East to inform modeling, consumer research and partner assessment * Board & Executive Leadership decks Business Operations P&L management: * Forecast budget and P&L for Division by Channel; maintain in-season P&L forecasts * Long-Range Planning * Canada market- evaluate business performance weekly; recommend operational strategies & tactics to execute Show less

    • Retail
    • 700 & Above Employee
    • Merchandise Planner- Ecommerce
      • Oct 2015 - Feb 2017

      * Develop and forecast pre-season and in-season merchandise sales, inventory & margin plans for 25% of the E-Commerce business * DTC/ E-commerce by Day plans, incorporating plans and results of marketing emails, social and ad presence * Assortment planning* Supply Chain and Operational efficiencies for inventory movement and liquidation* Promotions and Pricing

    • Inventory Planner & Allocator II - Ecommerce & Retail
      • Dec 2013 - Oct 2015

      DTC400+ retail stores, including Canada

    • Inventory Planner & Allocator I - Growth Division
      • Oct 2012 - Dec 2013

    • Store Manager
      • Oct 2009 - Oct 2012

      Proven KPI performance and providing seamless customer experience that resulted in being promoted to Store Manager, and leading $1M+ business.* One of the youngest in company to manage own store.* Full ownership of store P&L, Hiring, Operations, and customer obsession.* Hyper-focused on building strategies that supported Traffic, ASP & Conversion to drive top line, and growth over previous year. Drove organic traffic through events and personalization.* Began as Sales Lead, and advanced each year to run own store before moving to Corporate offices. Show less

    • Italy
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Media Planning Intern
      • Jun 2008 - Aug 2008

Education

  • University of North Carolina at Chapel Hill
    Bachelor of Arts (BA), Journalism and Mass Communication; Advertising concentration
    2005 - 2009

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