Head Of Marketing

• Jul 2021 - Present

Senior Marketing & Communication Specialist

• Apr 2019 - Jul 2021

• Conceptualize, produce, and manage the execution of storytelling for Radix’s brands across all digital channels.• Work on a multi-channel communication strategy and editorial plans for marketing campaigns that drive Radix’s brand strategy and business objectives.• Ensure that every piece of communication that goes out meets best practices in the copy and aligns with internal strategy including brand guidelines, tone-of-voice, and SEO needs.• Oversee a team of external writers and contributors to create meaningful content that is valuable to Radix’s brands and its strategic partners.• Use data and analytics to evaluate the effectiveness of internal and external marketing campaigns and drive future communication strategies from the learnings.• Established a process for requesting, creating, editing, and publishing content and copy across all of Radix’s brands.• Foster long-term content relationships with Radix’s strategic partners in the industry for mutually beneficial content exchanges. • Research emerging best practices and technologies to create innovative, leading campaigns. • Work with Creative and Social Media teams to develop messages and creatives that are effective and in-line with brand guidelines. • Review communications across the organization to develop, maintain, and communicate standards for communications, focusing on clarity, simplicity, style, consistency as well as brand identity and delivery.

Content Marketing Specialist

• Apr 2018 - Jun 2019

• Own and manage the registrar content partnership.• Serve as the key contact person between Radix and registrar marketing teams. Maintain relationships and engage in content partnerships with over 70 registrars across geographies. • Create, plan, and develop strategic content marketing assets such as the Year-End Registrar piece.• Work with cross-functional teams to develop ideas from scratch, support and sometimes write original content – blog posts, case studies, articles, white papers, infographics, and more – that can be utilized across multiple marketing channels.• Develop product positioning and core messaging for Radix’s TLDs using a data-driven, user-centric approach to explain the product’s values and benefits.• Collaborating with design and digital marketing teams to promote and share content across the appropriate channels.• Recommend, create, and repurpose content that's relevant, differentiated, and actionable.What I've accomplished: • Built, converted, and retained partnerships through content• Produced high-quality content to support the organization's annual goals• Demonstrated an innovative approach to content development through social media campaigns and audio/visual content formats• Scaled content creation efficiently

Creative Copywriter

• Dec 2016 - Mar 2018

• Develop copy for websites, graphics, email, social and other media. Create content strategically by utilizing SEO best practices. • Understand the difference between marketing fluff and product-focused copy and write clever, user-friendly copy as demanded by the brief.• Editing and proofreading content as and when required by the teams.• Handle all copy-related needs for brands like Della Adventure & Sports, YES Bank, Organic India, ITC Hotels and J&K Bank.• Collaborate with the Creative Director, Marketing and Content Production teams during the writing, editing, iterating, reviewing and publishing processes.• Co-ordinate with teams across different cities for projects and managed strict timelines.• Assist in business development by working on new pitches.

Social Media Community Manager

• Jun 2015 - Oct 2016

• Worked on the launch campaign of Batiste Arabia in the Middle East• Work closely with the social media management team and client to develop editorial calendars for multiple channels• Provide community management support for multiple social channels incl. Twitter, Instagram and Facebook for Viacom ME (Colors ME, MTV India ME, Rishtey Asia)• Create (copy & design) engaging content for various campaigns of Viacom ME (Colors ME, MTV India ME, Rishtey Asia)• Identify community insights and spot trends to inform content strategy and recommendations in collaboration with Social Media Manager• Work with paid media teams to amplify posts in real-time• Contribute to creation of communications plans that meet client objectives• Manage multiple projects from conception to completion and ensuring deadline.• Build relationship with clients and colleague at all levels• Consistently produce high quality internal and external communications content• Commit to continuous learning; set and pursue stretch goals

Content Strategist

• Dec 2014 - May 2015

• Develop quality content for a dynamic and engaging web presence• Develop an online content strategy for movies like Paddington, Whiplash and Wild Tales• Developing content for Twitter and Facebook accounts of one of the leading English Movie Channels• Planning and executing campaigns and contests for Twitter and Facebook • Develop quality content for a dynamic and engaging web presence• Develop an online content strategy for movies like Paddington, Whiplash and Wild Tales• Developing content for Twitter and Facebook accounts of one of the leading English Movie Channels• Planning and executing campaigns and contests for Twitter and Facebook

Marketing Manager (Internship)

• Apr 2012 - Jun 2012

- Communicating with prospective sponsors, generating ideas for promotional events and managing them. - Using social media channels to promote the event. - Successful in securing two deals and also organised a Mother’s Day Event (on Mother Earth theme) in Mumbai (Marine Drive). - Brand development | Website Traffic Growth | Advertising Revenue | SMM | SEO - Communicating with prospective sponsors, generating ideas for promotional events and managing them. - Using social media channels to promote the event. - Successful in securing two deals and also organised a Mother’s Day Event (on Mother Earth theme) in Mumbai (Marine Drive). - Brand development | Website Traffic Growth | Advertising Revenue | SMM | SEO

Freelance Writer

• Nov 2011 - Dec 2011

Wrote on various genres like health, lifestyle and gardening. It was more like an informational style of writing. My major purpose for doing this was to polish my writing skills and get my articles published on various websites. Wrote on various genres like health, lifestyle and gardening. It was more like an informational style of writing. My major purpose for doing this was to polish my writing skills and get my articles published on various websites.

Freelance Writer

• Aug 2011 - Sep 2011

Wrote 3 articles for this online magazine. It was for specific occasions such as Friendship's Day and Independence Day. It was one of my best works. Was appreciated by my professors and colleagues for my effort. Wrote 3 articles for this online magazine. It was for specific occasions such as Friendship's Day and Independence Day. It was one of my best works. Was appreciated by my professors and colleagues for my effort.

Live Blogger

• Apr 2011 - May 2011

- Live blogging for MTV's Reality Show Crunch. Gained an insight into corporate business. Learned time-management, quality content creation and effective storytelling. - Created compelling stories and communicated them effectively encouraging maximum interaction from the viewers. - Live blogging for MTV's Reality Show Crunch. Gained an insight into corporate business. Learned time-management, quality content creation and effective storytelling. - Created compelling stories and communicated them effectively encouraging maximum interaction from the viewers.

PR Executive

• Feb 2010 - Apr 2010

Major responsibilities included communicating with newspapers, magazines and journalists and creating compelling content to promote TV Celebrities. Also handled the social media pages for celebrities. Major responsibilities included communicating with newspapers, magazines and journalists and creating compelling content to promote TV Celebrities. Also handled the social media pages for celebrities.

Summer Intern

• May 2009 - Jun 2009

I was offered this internship on completion of my SEO course. I was expected to put in practice the skills I learned during the course to optimise the company's website. I worked with them on Google local and other local search engines. Apart from that I also wrote Press Releases for them and did some content writing for the website. I learned how link building works and got myself familiarised with Google AdWords. I also learned keyword analysis and wrote blogs that were keyword rich. I was offered this internship on completion of my SEO course. I was expected to put in practice the skills I learned during the course to optimise the company's website. I worked with them on Google local and other local search engines. Apart from that I also wrote Press Releases for them and did some content writing for the website. I learned how link building works and got myself familiarised with Google AdWords. I also learned keyword analysis and wrote blogs that were keyword rich.