Member

• Jun 2021 - Present

Hue is a platform built to advocate change, by amplifying voices of color working in marketing, increasing our visability and paving a path for us all to rise. Hue is a platform built to advocate change, by amplifying voices of color working in marketing, increasing our visability and paving a path for us all to rise.

Marketing Manager - Education

• Feb 2020 - Present

Key Activities:Direct and project manages all marketing activity, including advertising, direct and digital marketing, event marketing, collateral, trade show and conference strategy, and activation. Designed editorial content strategy; curated and segment editorial content that increased engagement and channel growth; collaborated across teams to identify content. Key Activities:Direct and project manages all marketing activity, including advertising, direct and digital marketing, event marketing, collateral, trade show and conference strategy, and activation. Designed editorial content strategy; curated and segment editorial content that increased engagement and channel growth; collaborated across teams to identify content.

Marketing Manager - Automotive and Industrial

• Feb 2018 - Jan 2020

Key Activities:Manage the global revitalization of marketing and branding efforts for corporate and channels, including new positioning, messaging strategies, the creation of marketing promotional items/brochures, and an improved presence at events, resulting in increased awareness from potential and current customers. Manage annual budget worth $800K and exceed Management Object Model (MOM) sales growth in the Aftermarket and Industrial segments. Awarded the 2018 O'Reilly's Marketing and Advertising Award for the launch of the tethered fuel cap that overperformed in the market. Increased market share and drove top-line sales by 45%. Conduct and execute qualitative and quantitative research with internal and external stakeholders to assessed brand and market segments, identifying potential new positioning and sales opportunities.

Marketing Specialist - Buick/GMC Global Auto Shows

• 2011 - Aug 2017

Key Activities:Conducted assessments of Buick and GMC global auto shows' design and execution, working on 67 shows nationwide within a year and overseeing a $20MM budget.Established a Customer Relations Management (CRM) plan and digital marketing strategy to increase awareness and attendance nationwide.Supported higher-echelon officials on the collection of auto show data analysis and report writing to assist in the brand presence and the consumer experience at car expo shows. Developed CRM and experimental marketing strategy, which resulted in increased exposure and attendance while increasing dealer participation.

Global Marketing Analyst

• 2013 - 2016

Key Activities:Managed the rebranding of sales, service, and marketing initiatives for the TRACK Intern and New Hire program without exceeding the $15MM budget guidelines. Asset Central subject matter expert (SME) conducting user interviews in addition to testing and analyzing existing digital asset management systems. Produced global marketing scorecards for Buick, Cadillac, Chevrolet, GMC, and Opel executive leadership, to track brand health and consideration, resulting in significant changes to marketing and sales strategies.Constructed and executed the global marketing advertising estimate database, resulting in advertising spend tracking and innovative methods of reducing costs for international advertising shoots.

Market and Industry Analyst

• 2013 - 2013

Key Activities:SME on assessing the competitive analysis industry trend and outside economic factors with the potential of impacting industry sales. Analyzed metrics to identify cause and effect relationships, raising profitability. Compiled and verified sales data for North American press releases and completed/maintained fact sheets.Conducted competitive intelligence that resulted in enhancements to launch, retail, and dealer incentive strategies.

Global Marketing Graduate Summer Internship

• 2011 - 2012

Corporate Program Coordinator

• 2010 - 2011

Key Activities:Monitored program logistics and planning to ensure smooth operations. Collaborated with other departments to create coordinated plans for business operations and program events. Growth.Supervised 12 employees (package handlers and drivers) in the unloading trailers and operations in the sort area; met timeline with minimal discrepancies.Engaged in event management and tracked expenses with budgets ranging from $5K to $2MM per event.Directed full lifecycle planning, including meetings, events, product shows, and dealer training for Volkswagen.

Marketing and Event Coordinator

• 2007 - 2010

Key Activities: Executed events for the Birmingham 8 and Palladium 12 theaters to generate $200K in yearly sales. Created strategic marketing plans to promote and advertise both theaters, coordinating over 200 events. Collaborated with and synchronized all applicable departments to ensure all setup and activities were executed on time and correctly. Directed communications within the partnership between theatres and corporate brands.Managed event budgets, retaining accountability for final invoice reconciliation, check requests, and expense allocation, and achieved $500K in sales for one year and $350K another year, significantly exceeding targets.

Conference Coordinator

• Aug 2005 - Aug 2007

Executed events for the Birmingham 8 and Palladium 12 theaters to generate $200K in yearly sales. Created strategic marketing plans to promote and advertise both theaters, coordinating over 200 events. Collaborated with and synchronized all applicable departments to ensure all setup and activities were executed on time and correctly. Directed communications within the partnership between theatres and corporate brands.• Actively analyzed and monitored relationship performance and identified/recommended opportunities.• Managed event budgets, retaining accountability for final invoice reconciliation, check requests, and expense allocation, and achieved $500K in sales for one year and $350K another year, significantly exceeding targets.