Experience

OMD Entertainment

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Media Supervisor

  • Mar 2019 - Present

• Digital Media Planner

  • Mar 2017 - Feb 2019

• AMP

  • Oct 2015 - Mar 2017

  AMP on Disney Theatrical business.Efforts were focused on Digital planning for the Disney Titles The Good Dinosaur, The Finest Hours, Captain America, The BFG, Doctor Strange, and Beauty and the Beast.Planned and ran the Disney 2016-2017 Academy campaigns for 5 movie titles.



Initiative

• United States
• Advertising Services
• 700 & Above Employee

• Associate Media Planner

  • Mar 2015 - Oct 2015

  Associate Planner: Digital media for Kia Motors America- Strategic planning and execution Custom Content Buzzfeed Video http://www.buzzfeed.com/kiasoul/when-an-ordinary-day-turns-extraordinary-fdwm#.ivk7PjvnK On-site Activation with Thrillist http://events.thrillist.com/bestday15- Launched 2016 Kia Soul (digital campaign, $3mm): Managed mobile video buys and custom content video production with Buzzfeed, and analyzed RFPs- Analyzed and reviewed popular social media talent options for 2016 Soul campaign, 2015 BBMA’s, and 2015 VidCon- Developed a full target persona for a Hispanic soccer recommendation using MRI and Simmons- Determined media objectives and organized planning for experiential events (BBMAs, Thrillist, VidCon)- Completed competitive review decks of automotive spend for 10 auto competitors- Produced a weekly agency wide report of campaign status, industry trends, and current media landscape- Contributed to ideation during brainstorm sessions for recommendation decks- Coordinated and scheduled meetings with vendors- Responsible for monthly client deliverables such as competitive reviews, digital and broadcast advertising plans (reviewed TV schedules from New York office for accuracy, converted TV schedules into pivot tables, charts, and one sheets for clients), digital and marketing executive summary (coordinated with investments, social, and shopping teams to create in-depth campaign descriptions and impression counts for each car model)



INTELECOM Intelligent Telecommunications

• Marketing Coordinator

  • Dec 2011 - Mar 2015

  -Develop campaigns around new product features to College and University Deans and Faculty.-Design and develop marketing materials such as brochures, flyers and emails.-Analyze success rates of email reach.-Update corporate website with new information, press releases, product launches, etc.-Write and distribute press releases through Business Wire. -Work with the technical department in designing a new product website. -Develop campaigns around new product features to College and University Deans and Faculty.-Design and develop marketing materials such as brochures, flyers and emails.-Analyze success rates of email reach.-Update corporate website with new information, press releases, product launches, etc.-Write and distribute press releases through Business Wire. -Work with the technical department in designing a new product website.



RAINDEO I BEAUTIFUL

• Advertising Services
• 1 - 100 Employee

• Intern

  • 2011 - 2011

  Advertising Agency Internship. -Completed SWOT Analyses for new client products.-Assisted in Media Planning for radio and print advertising.-Participated in several strategy development brainstorm sessions. Advertising Agency Internship. -Completed SWOT Analyses for new client products.-Assisted in Media Planning for radio and print advertising.-Participated in several strategy development brainstorm sessions.



Utah Flash

• Spectator Sports
• 1 - 100 Employee

• Marketing and Promotions Intern

  • 2008 - 2009