Experience

Stats NZ

• New Zealand
• Information Services
• 700 & Above Employee

• Manager - Marketing and Media

  • Jul 2023 - Present



Presbyterian Support Central, Enliven and Family Works

• New Zealand
• Non-profit Organization Management
• 1 - 100 Employee

• General Manager, External Relations

  • Oct 2013 - Jan 2023

  In this Senior Leadership Team role, I lead the communications, marketing and fundraising functions for this multi-faceted organisation. PSC delivers aged care and retirement services through Enliven across more than 20 sites, and social services for tamariki and whānau in need through Family Works. My key accountabilities include strategic marketing and communications, public relations, risk management and crisis communication, brand development and management, corporate communications, internal communications and sales. I manage seven direct reports and two contractors, and provide daily supervision, inspiration, direction, problem solving advice and coaching. My team handles marketing and sales, communications and fundraising, working simultaneously across a complex range of audiences. In addition to my overarching responsibilities in advising the Chief Executive, I am also hands-on with the work, both because I love supporting my team and because I genuinely thrive on the work. Every week I am closely involved in – either managing or doing – story-telling and content creation, advertising and media planning, selling retirement villas, marketing campaign development and implementation, collateral development, design studio management, website development and management, social media management, internal communications, budget management… the list goes on! During my time at PSC I have built the marketing and communications team from the ground up, led the strategic direction for all aspects of external relations and stakeholder engagement, led an extensive brand refresh and recognition programme and developed and implemented an attraction strategy that has seen significant gains. Show less



Ministry of Social Development in Wellington, New Zealand

• Wellington

• Strategic Stakeholder Engagement Advisor - Investing in Services for Outcomes

  • Jul 2012 - Oct 2013

  As the lead Stakeholder Engagement Advisor for the complex Ministry-wide initiative “Investing in Services for Outcomes”, I developed and implemented the internal and external stakeholder engagement plans, consulting with a large range of internal and external stakeholders. As the lead Stakeholder Engagement Advisor for the complex Ministry-wide initiative “Investing in Services for Outcomes”, I developed and implemented the internal and external stakeholder engagement plans, consulting with a large range of internal and external stakeholders.



Kennedy Communication

• Director

  • May 2011 - Jun 2012

  As an experienced communication practitioner I supported a range of organisations and business with the communication needs. Activity ranged from strategy, issues management and PR advice to internal communication, copywriting, collateral production, website development and updates, social media planning and establishment and event support. As an experienced communication practitioner I supported a range of organisations and business with the communication needs. Activity ranged from strategy, issues management and PR advice to internal communication, copywriting, collateral production, website development and updates, social media planning and establishment and event support.



Cancer Society of New Zealand

• New Zealand
• Non-profit Organizations
• 1 - 100 Employee

• PR/Communication Manager (Waikato/Bay of Plenty)

  • Jul 2011 - May 2012

  In this role I was responsible for all communications and marketing activities of the Waikato/Bay of Plenty Cancer Society. A key achievement during my time in this position was an extensive communications audit that resulted in several significant changes and developments – with positive results for the Division. I was the media spokesperson for the Waikato/Bay of Plenty Cancer Society. In the absence of an Income Development Manager, I was closely involved in fundraising, events and income generation. In addition, reporting directly to the Chief Executive, I was responsible for driving the development of the Waikato/Bay of Plenty Division’s strategic business planning. At a national level I played an integral role in the development of a communications operations and advisory group for the Cancer Society. This group was tasked with developing and implementing national communications campaigns and strategies and advising the national chief executive committee. Show less



WISE Group

• Hamilton, Waikato, New Zealand

• Communication Portfolio Manager

  • Oct 2007 - May 2011

  Wise Management Services is the business infrastructure agency for the Wise Group (www.wisegroup.co.nz). As Communication Portfolio Manager I was responsible for a team of communication advisors working with multiple organisations and brands. Key areas included: - strategic communications planning - reputation management - brand development and management - managing workloads and team leadership. As part of this I was responsible for the development and implementation of annual strategic communication plans for each organisation and the development of project communications, marketing and media plans. I was also responsible for operational communication requirements such as the production of websites, collateral, social media and internal communications strategies. I provided daily supervision, inspiration, direction, problem solving advice and coaching to each of the staff in my team to ensure we achieved our customer’s outcomes. Show less



Inland Revenue NZ

• New Zealand
• Government Administration
• 700 & Above Employee

• Communication and Media Advisor

  • May 2007 - Oct 2007

  As a Communications and Media Advisor at Inland Revenue I was responsible for a range of communications activities, with a focus on media and external communication. My day-to-day activities included drafting media plans, responding to media queries, writing media releases, evaluating the media and external environment and monitoring media coverage of issues of interest to Inland Revenue. I was also involved in a number of internal communication projects, particularly around sustainability and environmental issues. Show less



The Radio Network

• Palmerston North, Wanganui-Manawatu, New Zealand

• Journalist

  • Jun 2005 - May 2007

  Based in the Manawatu, I was the sole TRN reporter for the region providing up-to-the-minute news stories and live-to-air interview pieces to the national network. I also sourced, investigated and wrote regional news bulletins, interviews and news programmes for the Manawatu stations. Additionally, during this time I provided interviews and coverage of significant court and crime cases to Prime News. Based in the Manawatu, I was the sole TRN reporter for the region providing up-to-the-minute news stories and live-to-air interview pieces to the national network. I also sourced, investigated and wrote regional news bulletins, interviews and news programmes for the Manawatu stations. Additionally, during this time I provided interviews and coverage of significant court and crime cases to Prime News.



Radio Bay of Plenty

• Whakatane, Bay of Plenty, New Zealand

• News Editor

  • Dec 2001 - Apr 2005

  Radio Bay of Plenty is an independent community radio station with a strong focus on news – it’s known as the training ground of some of New Zealand’s best journalists! As news editor I was responsible to managing the newsroom staff and ensuring the station was providing extensive coverage of community issues across and Eastern Bay of Plenty (from Te Puke to Te Kaha). Duties included sourcing and writing news, conducting interviews, compiling news bulletins and programmes and news reading. Radio Bay of Plenty is an independent community radio station with a strong focus on news – it’s known as the training ground of some of New Zealand’s best journalists! As news editor I was responsible to managing the newsroom staff and ensuring the station was providing extensive coverage of community issues across and Eastern Bay of Plenty (from Te Puke to Te Kaha). Duties included sourcing and writing news, conducting interviews, compiling news bulletins and programmes and news reading.