Marketing Communications Specialist

• Sep 2022 - Present

Independent Market Partner

• Nov 2020 - Jun 2022

Working to spread the word about plant-based, vegan, cruelty free, paraben and silicone free luxury hair and skincare products. Visit my page alishafindlay.mymonat.com Working to spread the word about plant-based, vegan, cruelty free, paraben and silicone free luxury hair and skincare products. Visit my page alishafindlay.mymonat.com

Marketing Manager

• Jul 2021 - Mar 2022

• Responsible for building Campfire Collective's content program, including managing blogs, email marketing campaigns/newsletters and website content • Managed the referral affiliate and wholesale programs • Assisted in taking SEO, automation and customer journey strategies to the next level • Assisted in the development of website and product improvements • Responsible for all KPI reporting and marketing analytics involved in the programs under my care • Responsible for building Campfire Collective's content program, including managing blogs, email marketing campaigns/newsletters and website content • Managed the referral affiliate and wholesale programs • Assisted in taking SEO, automation and customer journey strategies to the next level • Assisted in the development of website and product improvements • Responsible for all KPI reporting and marketing analytics involved in the programs under my care

Marketing Manager

• Apr 2018 - Sep 2021

-Responsible for creating and implementing all marketing strategies, campaigns and programs aimed at boosting brand recognition and increasing sales -Responsible for digital marketing strategy including running Google Adwords campaigns and utilizing web analytics to improve website content and SEO -Create all content including writing and designing white papers and case studies and designing all print and digital advertising -Develop to market plans for new products -Plan and attend trade show activity -Acting Account Manager responsible for sales pipeline -Successfully built strong relationships with customers in order to continuously grow opportunities

Marketing Coordinator - Electronics & Energy Business Group

• Oct 2016 - Jul 2017

-Coordinate tradeshow activity for EEBG sales teams -Plan and execute EEBG’s National Sales Conference -Support the marketing team in the creation and implementation of marketing campaigns -Worked with agencies to develop marketing collateral -Managed Legal Compliance project for EEBG -Coordinate tradeshow activity for EEBG sales teams -Plan and execute EEBG’s National Sales Conference -Support the marketing team in the creation and implementation of marketing campaigns -Worked with agencies to develop marketing collateral -Managed Legal Compliance project for EEBG

Marketing Coordinator

• Oct 2015 - Oct 2016

-Responsible for marketing and communication initiatives including content development and implementation. -Designed advertisements for both print and digital publications including London Free Press, Business London, London’s Local Flavour Culinary Guide, and other industry specific publications. -Responsible for all communications initiatives including press releases, blogs, newsletters, website content and articles including four page spread in national industry publication, Corporate Meetings & Events Magazine -Plan and execute LCC run events in order to create additional revenue streams and market the facilities resources -Executed the marketing narrative around the LCC’s major renovation -Lead the redesign of www.londoncc.com

Group Fitness and Les Mills Canada Coordinator

• Jan 2012 - Oct 2015

-Lead Les Mills Canada communications, social media initiatives, and marketing strategy -Maintained positive brand association for Les Mills International within the Canadian market -Assisted with the development and execution of training and education events for instructors across Canada including larger events such as the canfitpro Toronto Conference & Trade Show -Launched digital education platform using SalesForce software for Les Mills Canada instructors, saving GoodLife $100,000 a year.

Development Officer

• Jan 2011 - Dec 2011

Worked as a program assistant for 3 summers during my post secondary education. I was then afforded the opportunity to cover a one year contract once I completed my schooling. Some noticeable accomplishments from my year: -Coordinated a $12,000 golf tournament -Developed and executed the 1st Annual London Drop Zone, which raised over $150,000 -Ran a successful “Paper Egg” campaign – raising $10,000 over my budgeted goal Worked as a program assistant for 3 summers during my post secondary education. I was then afforded the opportunity to cover a one year contract once I completed my schooling. Some noticeable accomplishments from my year: -Coordinated a $12,000 golf tournament -Developed and executed the 1st Annual London Drop Zone, which raised over $150,000 -Ran a successful “Paper Egg” campaign – raising $10,000 over my budgeted goal