Alisha Boykin
Field Marketing Manager at Upside- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Isaac M.
At a young stage of company development, we hired Alisha for a newly founded position. She was impressive from interview to help us develop into new sectors. Alisha is confident and capable in all new tasks that are communicated to her. A true asset to all sized company, and someone that would achieve exceptional results in any scenario. Highly recommended as an employee who wants to 'think outside of the box'.
Gail Behun
As the Director of Professional Services at SpotMe, it is my pleasure to recommend Alisha. Due to the Coronavirus, our time with Alisha was short. She was selected from a pool of over 50 applicants to join our 6-month traineeship program. During the interview, Alisha distinguished herself through her smart questions and professional demeanor. During her tenure at SpotMe, she learned the platform quickly, assisting the other trainees during onboarding and worked hard to master a new skillset. I hope to someday have Alisha back on the team; any boss would be lucky to have her!
Isaac M.
At a young stage of company development, we hired Alisha for a newly founded position. She was impressive from interview to help us develop into new sectors. Alisha is confident and capable in all new tasks that are communicated to her. A true asset to all sized company, and someone that would achieve exceptional results in any scenario. Highly recommended as an employee who wants to 'think outside of the box'.
Gail Behun
As the Director of Professional Services at SpotMe, it is my pleasure to recommend Alisha. Due to the Coronavirus, our time with Alisha was short. She was selected from a pool of over 50 applicants to join our 6-month traineeship program. During the interview, Alisha distinguished herself through her smart questions and professional demeanor. During her tenure at SpotMe, she learned the platform quickly, assisting the other trainees during onboarding and worked hard to master a new skillset. I hope to someday have Alisha back on the team; any boss would be lucky to have her!
Isaac M.
At a young stage of company development, we hired Alisha for a newly founded position. She was impressive from interview to help us develop into new sectors. Alisha is confident and capable in all new tasks that are communicated to her. A true asset to all sized company, and someone that would achieve exceptional results in any scenario. Highly recommended as an employee who wants to 'think outside of the box'.
Gail Behun
As the Director of Professional Services at SpotMe, it is my pleasure to recommend Alisha. Due to the Coronavirus, our time with Alisha was short. She was selected from a pool of over 50 applicants to join our 6-month traineeship program. During the interview, Alisha distinguished herself through her smart questions and professional demeanor. During her tenure at SpotMe, she learned the platform quickly, assisting the other trainees during onboarding and worked hard to master a new skillset. I hope to someday have Alisha back on the team; any boss would be lucky to have her!
Isaac M.
At a young stage of company development, we hired Alisha for a newly founded position. She was impressive from interview to help us develop into new sectors. Alisha is confident and capable in all new tasks that are communicated to her. A true asset to all sized company, and someone that would achieve exceptional results in any scenario. Highly recommended as an employee who wants to 'think outside of the box'.
Gail Behun
As the Director of Professional Services at SpotMe, it is my pleasure to recommend Alisha. Due to the Coronavirus, our time with Alisha was short. She was selected from a pool of over 50 applicants to join our 6-month traineeship program. During the interview, Alisha distinguished herself through her smart questions and professional demeanor. During her tenure at SpotMe, she learned the platform quickly, assisting the other trainees during onboarding and worked hard to master a new skillset. I hope to someday have Alisha back on the team; any boss would be lucky to have her!
Credentials
-
Equity First: The Path to Inclusion and Belonging
LinkedInJul, 2022- Sep, 2024 -
Teaching Civility in the Workplace
LinkedInJun, 2022- Sep, 2024 -
Communicating with Confidence
LinkedInJan, 2022- Sep, 2024 -
Grammar Foundations
LinkedInJan, 2022- Sep, 2024 -
Diversity and Inclusion in Marketing: Inclusive Language for Marketers
LinkedInNov, 2021- Sep, 2024 -
Advanced Google Ads
LinkedInJul, 2020- Sep, 2024 -
Diversity On the Job: The Importance of Diversity in the Changing Workplace
ThinkHRMar, 2020- Sep, 2024 -
Cvent Virtual Events Certification
CventDec, 2021- Sep, 2024 -
CVENT Event Management
CventNov, 2021- Sep, 2024 -
Advanced Google Analytics
GoogleJul, 2020- Sep, 2024 -
Cvent Supplier Network
CventNov, 2019- Sep, 2024
Experience
-
Upside
-
United States
-
Advertising Services
-
Field Marketing Manager
-
Jan 2023 - Present
- Create, implement, and lead impactful B2B field marketing programs, including trade shows, conferences, roundtables, hosted events, and leadership conferences -Strategize on OKRs for events that align to sales goals and report post-event on ROI - Create innovative activations for events that help drive ROI and connect with audiences to educate them on Upside -Own event scheduling and logistics including sponsorships, space configuration, booth location, budgeting, production… Show more - Create, implement, and lead impactful B2B field marketing programs, including trade shows, conferences, roundtables, hosted events, and leadership conferences -Strategize on OKRs for events that align to sales goals and report post-event on ROI - Create innovative activations for events that help drive ROI and connect with audiences to educate them on Upside -Own event scheduling and logistics including sponsorships, space configuration, booth location, budgeting, production schedule, inventory, planning meetings, invitations, F&B, A/V, marketing materials, venue sourcing and contract payments -Source and negotiate pricing with vendors such as trade show associations, onsite facilities, installations, hotels, caterers, A/V vendors, and shipping -Build collaborative relationships and continuously engage with sales teams and leaders to develop, plan, and deliver region and vertical-specific events: primarily in restaurant, grocery, fuel, and c-store. -Maintain event budgets, annual planning, and expense forecasting Show less - Create, implement, and lead impactful B2B field marketing programs, including trade shows, conferences, roundtables, hosted events, and leadership conferences -Strategize on OKRs for events that align to sales goals and report post-event on ROI - Create innovative activations for events that help drive ROI and connect with audiences to educate them on Upside -Own event scheduling and logistics including sponsorships, space configuration, booth location, budgeting, production… Show more - Create, implement, and lead impactful B2B field marketing programs, including trade shows, conferences, roundtables, hosted events, and leadership conferences -Strategize on OKRs for events that align to sales goals and report post-event on ROI - Create innovative activations for events that help drive ROI and connect with audiences to educate them on Upside -Own event scheduling and logistics including sponsorships, space configuration, booth location, budgeting, production schedule, inventory, planning meetings, invitations, F&B, A/V, marketing materials, venue sourcing and contract payments -Source and negotiate pricing with vendors such as trade show associations, onsite facilities, installations, hotels, caterers, A/V vendors, and shipping -Build collaborative relationships and continuously engage with sales teams and leaders to develop, plan, and deliver region and vertical-specific events: primarily in restaurant, grocery, fuel, and c-store. -Maintain event budgets, annual planning, and expense forecasting Show less
-
-
-
Altera Digital Health
-
Software Development
-
700 & Above Employee
-
Event Marketing Specialist
-
Jul 2021 - Jan 2023
- Manage all in-person events hosted in our Chicago office meeting/event space, working primarily with C-suite executives from hospital and healthcare systems - Oversee logistics for 4-5 meetings per quarter, hosting clients, prospects, internal, and board meetings - Project manage catering, content, AV, and branding for all in-person meetings ranging from 5-30 executives - Partner with CIOs, CFOs, CEOs, and other executives to enhance client in-person experiences and create an… Show more - Manage all in-person events hosted in our Chicago office meeting/event space, working primarily with C-suite executives from hospital and healthcare systems - Oversee logistics for 4-5 meetings per quarter, hosting clients, prospects, internal, and board meetings - Project manage catering, content, AV, and branding for all in-person meetings ranging from 5-30 executives - Partner with CIOs, CFOs, CEOs, and other executives to enhance client in-person experiences and create an immersive, interactive, learning environment - Manage external partner projects including our Partnership with CHIME and Becker's Health Review - Attend any in-person conferences we are sponsoring to organize logistics of focus groups, branding, and any sponsored sessions - Implement all Covid-19 protocols for in-person meetings, ensuring safety measures for all in-office guests - Design a new interactive website via Cvent, to provide information on the Chicago office meeting space, as well as gather meeting requests from internal employees and external clients - Organize a more efficient project plan for in-person meetings to help drive requests for hosted events in our Chicago office - Assist in organizing content, presenters, and socials for our virtual conferences held via Cvent, hosting 200+ people -Manage internal events for the following employee resource groups; Allscripts Black Alliance, Allscripts Women Engagement, and GenNext -Develop diverse and inclusive educational programming for Allscripts Black Alliance and partner with recruiting to enhance outreach and education to communities of color Show less - Manage all in-person events hosted in our Chicago office meeting/event space, working primarily with C-suite executives from hospital and healthcare systems - Oversee logistics for 4-5 meetings per quarter, hosting clients, prospects, internal, and board meetings - Project manage catering, content, AV, and branding for all in-person meetings ranging from 5-30 executives - Partner with CIOs, CFOs, CEOs, and other executives to enhance client in-person experiences and create an… Show more - Manage all in-person events hosted in our Chicago office meeting/event space, working primarily with C-suite executives from hospital and healthcare systems - Oversee logistics for 4-5 meetings per quarter, hosting clients, prospects, internal, and board meetings - Project manage catering, content, AV, and branding for all in-person meetings ranging from 5-30 executives - Partner with CIOs, CFOs, CEOs, and other executives to enhance client in-person experiences and create an immersive, interactive, learning environment - Manage external partner projects including our Partnership with CHIME and Becker's Health Review - Attend any in-person conferences we are sponsoring to organize logistics of focus groups, branding, and any sponsored sessions - Implement all Covid-19 protocols for in-person meetings, ensuring safety measures for all in-office guests - Design a new interactive website via Cvent, to provide information on the Chicago office meeting space, as well as gather meeting requests from internal employees and external clients - Organize a more efficient project plan for in-person meetings to help drive requests for hosted events in our Chicago office - Assist in organizing content, presenters, and socials for our virtual conferences held via Cvent, hosting 200+ people -Manage internal events for the following employee resource groups; Allscripts Black Alliance, Allscripts Women Engagement, and GenNext -Develop diverse and inclusive educational programming for Allscripts Black Alliance and partner with recruiting to enhance outreach and education to communities of color Show less
-
-
-
Kodi Connect
-
United States
-
Events Services
-
1 - 100 Employee
-
Event Manager
-
May 2021 - Jul 2021
-Manage event team and oversee 2 direct reports, analyze current marketing efforts and identify areas for opportunity to increase attendee registrations -Train new employees in event campaign best practices and how to utilize software and digital tools -Help manage comprehensive project plans to organize future events for up to 1 year in advance -Oversee execution of virtual events for CIOs, CTOs, and CMIOs in end-user industries in roundtables led by technology leaders from software… Show more -Manage event team and oversee 2 direct reports, analyze current marketing efforts and identify areas for opportunity to increase attendee registrations -Train new employees in event campaign best practices and how to utilize software and digital tools -Help manage comprehensive project plans to organize future events for up to 1 year in advance -Oversee execution of virtual events for CIOs, CTOs, and CMIOs in end-user industries in roundtables led by technology leaders from software providers
-
-
Event Coordinator
-
Aug 2020 - May 2021
-Produce events for C-Suite executives to network with peers and meet solutions providers for in-person and virtual roundtable consisting of about 25-40 guests each -Built relationships with attendees and designed events to fit their needs and business goals, worked with executives from national companies including: Wells Fargo, M&T Bank, Verizon, Novartis, Johnson & Johnson, AIG, and more -Assist in growing Kodi Connect virtual events by expanding on our marketing and attendee outreach… Show more -Produce events for C-Suite executives to network with peers and meet solutions providers for in-person and virtual roundtable consisting of about 25-40 guests each -Built relationships with attendees and designed events to fit their needs and business goals, worked with executives from national companies including: Wells Fargo, M&T Bank, Verizon, Novartis, Johnson & Johnson, AIG, and more -Assist in growing Kodi Connect virtual events by expanding on our marketing and attendee outreach strategies, leading to national recognition and 40% growth in attendance -Develop concepts for events by understanding our audience and what people are looking to expand their skillset on, host events mainly for: IT, Cybersecurity, Procurement, Data, and Marketing professionals for varying regions and verticals -Design email campaigns through BeePro, Canva, EventBrite, and YAMM to send mass emails along with attendee outreach via Linkedin Sales Navigator -Organize pre and post-event data in Nutshell and do all follow up with attendees so they have a solid understanding of the platform and flow for our events -Use Zoom, RingCentral, or Google Meet to host virtual meetings including utilizing host rooms, breakout rooms, and chatbox features, acting as the main host for all events
-
-
-
Creative Goods Merchandise
-
United States
-
Retail
-
1 - 100 Employee
-
Special Events Merchandise Associate
-
Oct 2020 - May 2021
-Assisted in merchandise sales at the Friends Experience pop-up in downtown Chicago -Helped create an immersive experience for guests and being knowledgeable about the Friends show -Ran cash register and organized the stock room, helped grow sales by assisting guests through the store with Covid-19 conscious procedures -Assisted in merchandise sales at the Friends Experience pop-up in downtown Chicago -Helped create an immersive experience for guests and being knowledgeable about the Friends show -Ran cash register and organized the stock room, helped grow sales by assisting guests through the store with Covid-19 conscious procedures
-
-
-
SpotMe
-
United States
-
Software Development
-
100 - 200 Employee
-
Program Coordinator Intern
-
Feb 2020 - Jul 2020
-Designed apps for conferences, trade shows, and events to create online interactivity for attendees and help track attendee engagement -Traveled to events and assisted with running in-app games and activities while assisting attendees -Attended all conference activities and ensured that all technology features and games were prepared for before the start of daily activities and workshops -Partnered with clients like Novartis, Sanofi and PwC to produce internal conferences and improve… Show more -Designed apps for conferences, trade shows, and events to create online interactivity for attendees and help track attendee engagement -Traveled to events and assisted with running in-app games and activities while assisting attendees -Attended all conference activities and ensured that all technology features and games were prepared for before the start of daily activities and workshops -Partnered with clients like Novartis, Sanofi and PwC to produce internal conferences and improve interactivity for their employees -Tracked all activity of client's employees to provide a cohesive post-event report with areas for improvement for upcoming conferences and trade shows Show less -Designed apps for conferences, trade shows, and events to create online interactivity for attendees and help track attendee engagement -Traveled to events and assisted with running in-app games and activities while assisting attendees -Attended all conference activities and ensured that all technology features and games were prepared for before the start of daily activities and workshops -Partnered with clients like Novartis, Sanofi and PwC to produce internal conferences and improve… Show more -Designed apps for conferences, trade shows, and events to create online interactivity for attendees and help track attendee engagement -Traveled to events and assisted with running in-app games and activities while assisting attendees -Attended all conference activities and ensured that all technology features and games were prepared for before the start of daily activities and workshops -Partnered with clients like Novartis, Sanofi and PwC to produce internal conferences and improve interactivity for their employees -Tracked all activity of client's employees to provide a cohesive post-event report with areas for improvement for upcoming conferences and trade shows Show less
-
-
-
Walt Disney World
-
United States
-
Entertainment Providers
-
700 & Above Employee
-
Disney College Program Intern
-
Jun 2019 - Jan 2020
-Performed as a Houseperson in Animal Kingdom Lodge created and maintained positive visual enhancements while providing exceptional Guest service in high-traffic areas -Developed Houseperson protocols to improve safety and efficiency -Performed as a Houseperson in Animal Kingdom Lodge created and maintained positive visual enhancements while providing exceptional Guest service in high-traffic areas -Developed Houseperson protocols to improve safety and efficiency
-
-
-
Yelp
-
United States
-
Technology, Information and Internet
-
700 & Above Employee
-
Sales Account Executive
-
Jul 2018 - Jun 2019
-Maintained a pipeline of 200+ businesses via Salesforce and reached out to business owners to improve current online marketing strategies to help them achieve their business goals -Sold 120k+ in Yelp Ads and helped customers solve any issues and became knowledgeable in all online advertising platforms including: Home Advisor, Angie's List, and Google Ads -Volunteered to coordinate in-office activities and events, including incentive programs to motivate employees -Maintained a pipeline of 200+ businesses via Salesforce and reached out to business owners to improve current online marketing strategies to help them achieve their business goals -Sold 120k+ in Yelp Ads and helped customers solve any issues and became knowledgeable in all online advertising platforms including: Home Advisor, Angie's List, and Google Ads -Volunteered to coordinate in-office activities and events, including incentive programs to motivate employees
-
-
-
Miami University Art Museum
-
United States
-
Museums, Historical Sites, and Zoos
-
Marketing And Public Relations Intern
-
Jan 2018 - May 2018
-Executed and created PR plan for new exhibits -Managed social media content and wrote blog post for featured artists -Edited marketing content and built partnerships with other on-campus organizations -Executed and created PR plan for new exhibits -Managed social media content and wrote blog post for featured artists -Edited marketing content and built partnerships with other on-campus organizations
-
-
-
-
Executive Co-Chair
-
Sep 2016 - May 2018
-Oversaw $100,000, including fundraising efforts through email, mail, and phone campaigns -Ran meetings and acted as the liaison between faculty and the general body, hired and oversaw 20 person leadership team and 80 person general body -Managed all vendors including: catering, volunteers, lighting, decorations, and entertainment -Developed committee for diversity and inclusion which focused on outreach to minority organizations, leading us to achieve the highest attendance to date… Show more -Oversaw $100,000, including fundraising efforts through email, mail, and phone campaigns -Ran meetings and acted as the liaison between faculty and the general body, hired and oversaw 20 person leadership team and 80 person general body -Managed all vendors including: catering, volunteers, lighting, decorations, and entertainment -Developed committee for diversity and inclusion which focused on outreach to minority organizations, leading us to achieve the highest attendance to date of 3,500 guests -Fundraised through promotional events, community outreach to local businesses, and mail campaigns to alumni -Worked with catering and decorations vendors to finalize contracts and orders, along with overseeing the day-of set up of the venue and food stations -Partnered with the university's financial advisor to negotiate contracts with entertainers for the event and making sure all their backstage accommodations were met Show less -Oversaw $100,000, including fundraising efforts through email, mail, and phone campaigns -Ran meetings and acted as the liaison between faculty and the general body, hired and oversaw 20 person leadership team and 80 person general body -Managed all vendors including: catering, volunteers, lighting, decorations, and entertainment -Developed committee for diversity and inclusion which focused on outreach to minority organizations, leading us to achieve the highest attendance to date… Show more -Oversaw $100,000, including fundraising efforts through email, mail, and phone campaigns -Ran meetings and acted as the liaison between faculty and the general body, hired and oversaw 20 person leadership team and 80 person general body -Managed all vendors including: catering, volunteers, lighting, decorations, and entertainment -Developed committee for diversity and inclusion which focused on outreach to minority organizations, leading us to achieve the highest attendance to date of 3,500 guests -Fundraised through promotional events, community outreach to local businesses, and mail campaigns to alumni -Worked with catering and decorations vendors to finalize contracts and orders, along with overseeing the day-of set up of the venue and food stations -Partnered with the university's financial advisor to negotiate contracts with entertainers for the event and making sure all their backstage accommodations were met Show less
-
-
-
Miami University
-
United States
-
Higher Education
-
700 & Above Employee
-
Resident Assistant
-
Aug 2015 - May 2018
-Arranged educational and diverse programming for 75-300 residents -Presented training material based on diversity, inclusion and mental health wellness -Organized training sessions and banquets as part of the RA training and celebration committee -Arranged educational and diverse programming for 75-300 residents -Presented training material based on diversity, inclusion and mental health wellness -Organized training sessions and banquets as part of the RA training and celebration committee
-
-
-
Johns Hopkins University, Center for Talented Youth
-
United States
-
Education Administration Programs
-
1 - 100 Employee
-
Resident Assistant
-
Jun 2017 - Aug 2017
-Advised and oversaw 13 young girls -Planning passive and active programming for over 200 campers -Collaborated with other resident advisors to create constructive educational and recreational plans for our students -Advised and oversaw 13 young girls -Planning passive and active programming for over 200 campers -Collaborated with other resident advisors to create constructive educational and recreational plans for our students
-
-
-
-
sales associate
-
May 2014 - Jan 2016
-Ran cash register transactions and returns -Keeping up appearance of the store and doing floor sets -Assisted customers and stocked items -Ran cash register transactions and returns -Keeping up appearance of the store and doing floor sets -Assisted customers and stocked items
-
-
Education
-
2014 - 2018
Miami University
Bachelor of Arts - BA, Strategic Communications -
2014 - 2018
Miami University
Bachelor of Arts - BA, Theatre/Theater
Community
