Alisa Greenwood
Senior Digital Producer at Falls & Co- Claim this Profile
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Bio
Credentials
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Excel Essential Training (Office 365)
LinkedInAug, 2020- Nov, 2024 -
Microsoft Cloud Fundamentals: SharePoint Online, OneDrive, and Teams
LinkedInAug, 2020- Nov, 2024 -
Managing Projects with Microsoft Teams
LinkedInJul, 2020- Nov, 2024 -
Running a Design Business: Pricing and Estimating
LinkedInJul, 2020- Nov, 2024
Experience
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Falls & Co
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Digital Producer
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Aug 2020 - Present
•Coordinate, supervise and plan multiple digital projects involving integrated teams that include strategists, creatives and developers. •Deliver projects within scope, on time and to client satisfaction. •Responsible for project workflows, documentations and quality of final deliverable along with continued maintenance and reporting. •Coordinate, supervise and plan multiple digital projects involving integrated teams that include strategists, creatives and developers. •Deliver projects within scope, on time and to client satisfaction. •Responsible for project workflows, documentations and quality of final deliverable along with continued maintenance and reporting.
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Compass Marketing Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Agency Services Director
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Oct 2019 - Jun 2020
•Valued member of client teams providing cross-functional leadership while mentoring team members. Led management of all creative projects as well as performed hands-on management of multiple key projects.•Initiated client engagements and projects. Experienced at developing custom solutions or innovative processes at the right time.•Established agency structure and services transforming client experience. Managed services fostering collaboration between cross-functional teams.•Developed and managed agency resources to maintain efficiencies as well as service quality levels. Spearheaded the development of NBD presentations, proposals and estimates.
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Director of Marketing and Creative Services
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Feb 2007 - Oct 2019
• Managed a team of 10 (account executives, project managers, strategists, creatives)• Managed accounts for Fortune 100 CPG Companies• Creator of BIC data-driven campaigns• Marketing lead for digital/e-commerce team • Developed, managed and optimized consumer/B2B campaigns creating a cohesive consumer/end-user journey at every level of the sales funnel• Developed and executed strategies in incremental channels to grow brand awareness,loyalty and sales• Managed marketing research projects uncovering actionable insights applied tocampaigns and sales tools• Presented marketing & creative services on pitch team• Created and developed the Compass marketing department from ground zero
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Clickit! Creative
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Annapolis, MD
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Executive Producer
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Nov 1998 - Jan 2007
• Produced online presences, including user experience, flow/wireframe development, content, creative, QA testing and updates/maintenance/reporting • Produced events/tradeshows with budgets of $500K-$1MM that included creating and managing budgets, developing creative, coordinating logistics & stages/booth builds, and supervising teams and vendors • Managed content and speakers for events, including pre-meeting content development, meeting logistics and on-site management of speakers, rehearsals and live event (Speakers including 4-Star Generals, Ambassadors, Government Officials, Presidents, Royalty, and Corporate Industry Leaders) • Created training interactive tools and materials for presentations, tradeshows and field sales teams
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EDR Media LLC
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United States
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Media Production
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1 - 100 Employee
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Producer
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Nov 1993 - Oct 1998
• Assisted executive producer and creative director in large corporate events and sales meetings • Produced event videos including meeting openers, product launches, speaker support and on-site videos • Managed back of house during rehearsals and live events • Assisted executive producer and creative director in large corporate events and sales meetings • Produced event videos including meeting openers, product launches, speaker support and on-site videos • Managed back of house during rehearsals and live events
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Education
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Ohio University
Bachelor of Science (BSc), Communications
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