Alisa Martin
Account Director at Rescue | The Behavior Change Agency- Claim this Profile
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Experience
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Rescue | The Behavior Change Agency
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United States
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Advertising Services
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200 - 300 Employee
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Account Director
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Apr 2022 - Present
Sacramento, California, United States Effectively communicate and collaborate with team members in multiple departments to develop and implement holistic behavior change strategies for public health campaigns, while ensuring client satisfaction and retention by developing results-driven marketing programs that achieve the client’s business goals. Act as the agency lead on cross-agency marketing programs by participating in multi-agency work sessions, contributing to the overall planning process, defining strategies and tactics… Show more Effectively communicate and collaborate with team members in multiple departments to develop and implement holistic behavior change strategies for public health campaigns, while ensuring client satisfaction and retention by developing results-driven marketing programs that achieve the client’s business goals. Act as the agency lead on cross-agency marketing programs by participating in multi-agency work sessions, contributing to the overall planning process, defining strategies and tactics within programs/campaigns, and creating campaign plans, while pushing internal teams to develop new and innovative solutions to address client problems, and align those solutions with agency's strategy.
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Sr. Account Supervisor
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Mar 2021 - Apr 2022
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Account Supervisor
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May 2019 - Mar 2021
Sacramento, California Area As an Account Supervisor I am responsible for planning, management and oversight of all creative, production, traditional media, social and digital media, and local outreach initiatives.
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Sr. Account Manager (Paid Media)
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Jun 2018 - May 2019
Sacramento, California Area As a Sr. Account Manager, I oversee paid media strategies for traditional, social and digital efforts; create paid media strategy and tactical media plans and lead campaign media launches across multiple publishers, varied ad formats including rich media, video, custom takeovers, branded content, broadcast, radio, print, and OOH; lead media reporting and campaign analytics and provide insights, while closely monitoring campaign media performance.
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AKQA
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United States
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Design
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700 & Above Employee
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Associate Media Planner
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Jan 2017 - Jun 2018
San Francisco Bay Area
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Concierge
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Aug 2015 - Jan 2017
San Francisco Bay Area
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Executive Assistant
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Feb 2016 - Jul 2016
San Francisco Bay Area
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TelePacific Communications
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United States
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Telecommunications
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300 - 400 Employee
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Senior Account Executive
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Jan 2015 - Jul 2015
San Diego, Ca Sell a broad range of business focused services to businesses including comprehensive TDM & SIP voice, VoIP/Hosted PBX, data, data center, cloud, business continuity, internet and MPLS services over our own fiber and Ethernet network.
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Birch Communications
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Account Executive
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Apr 2013 - Jan 2015
San Diego An outside sales position that requires a high activity sales model. Held responsible for a monthly sales quota through prospecting, face-to-face cold calling, and lead generation. Deliver and sell Birch products and services to potential small to midsize business while develop a client base by marketing products in a defined geographic territory. Accurately document all sales activity and sales leads into the tracking system. Work with Customer Service and Operations to ensure customer… Show more An outside sales position that requires a high activity sales model. Held responsible for a monthly sales quota through prospecting, face-to-face cold calling, and lead generation. Deliver and sell Birch products and services to potential small to midsize business while develop a client base by marketing products in a defined geographic territory. Accurately document all sales activity and sales leads into the tracking system. Work with Customer Service and Operations to ensure customer satisfaction and work with the back office to ensure that customer paperwork is complete, thereby ensuring that the order flow process runs smoothly and the customer is installed in a timely manner. -Top Account Executive in the San Diego Branch for 10 out of the last 12 months -Top Account Executive in the San Diego Branch consecutively for the last 7 months Show less
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Education
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California State University Stanislaus
Bachelor's degree, Business, Management, Marketing, and Related Support Services -
California State University-Stanislaus
Bachelor of Science (B.S.) in Business Administration, Marketing/Marketing Management, General