Experience

F.A. Davis Company

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Digital Marketing Manager

  • Apr 2021 - Present

  As Senior Digital Marketing Manager, I am responsible for analytics reporting and continued success of F.A. Davis's web presence in terms of ecommerce, customer retention, and lead generation.

• Digital Marketing Manager

  • Feb 2017 - Apr 2021

  • Retains all responsibilities from Digital Marketing Coordinator role and executes them with maximum efficiency to meet marketing department goals• Provides advanced analytics and reporting for all marketing department initiatives (email program, ecommerce, site search, etc.)• Plans and executes yearly roadmap for fadavis.com updates and improvements• Managed an overhaul of site search on fadavis.com to implement SOLR

• Digital Marketing Coordinator

  • Dec 2013 - Feb 2017

  • Maintain accurate/attractive website including product listings, design, e-commerce, and branding• Coordinated complete website redesign with outside graphic designer and developers• Managed SOLR site search implementation and cut searches with 0 results returned by 15%• Created HTML promotional emails and manage email campaigns in multiple disciplines• Designed and implemented an email automation program for personalized customer experience• Coordinated social media campaigns across Facebook, Twitter, Instagram, and YouTube• Initiated and managed company blog (www.fadavisblog.com) • Created SEO action plan to improve site accessibility• Focused on customer experience, brand recognition, and tracking success throughout all projects

• Departmental Assistant, Health Professions & Medicine

  • Jun 2012 - Dec 2013

  Administrative and editorial support for four acquisitions editors and the editor-in-chief of the Health Professions and Medicine department at F.A. Davis Company Publishers.

• Freelancer - Ancillary Content

  • Jul 2011 - Jun 2012

  Created online content for nursing textbooks, including test questions and case studies,



City of Philadelphia Mural Arts Program

• Photography Intern

  • Jan 2012 - Feb 2013

  Photographed events and submitted photos for marketing campaigns to promote community-enrichment programs like Restorative Justice program and Art Education classes for at-risk youth Photographed events and submitted photos for marketing campaigns to promote community-enrichment programs like Restorative Justice program and Art Education classes for at-risk youth



The Michaels Companies, Inc.

• United States
• Real Estate

• Customer Experience Manager, Framing Manager

  • Oct 2005 - Oct 2011

  Adapted to staffing needs by filling multiple roles, including office support specialist, certified custom picture framer, front end supervisor, etc.Promoted several times for flexibility, hard-working attitude, and leadership qualitiesHoned expertise in verbal communication during custom sales transactionsAcquired strong customer service skills and time management Adapted to staffing needs by filling multiple roles, including office support specialist, certified custom picture framer, front end supervisor, etc.Promoted several times for flexibility, hard-working attitude, and leadership qualitiesHoned expertise in verbal communication during custom sales transactionsAcquired strong customer service skills and time management



Arcadia University

• United States
• Higher Education
• 700 & Above Employee

• Darkroom Lab Monitor

  • Sep 2009 - Dec 2010

  Mastered hands-on skills with laboratory equipment and chemicalsCounseled students on darkroom processes and solved photographic problems Mastered hands-on skills with laboratory equipment and chemicalsCounseled students on darkroom processes and solved photographic problems