Experience

• Joined Level 33 Entertainment in November of 2012 as Director of Marketing and Product Management. 25+ years of entertainment industry experience. Primary focus mainly in content marketing, merchandising and product management in home entertainment. • Manage and plan all aspects of domestic digital content, marketing, and distribution for 14+ films per year including 90+ library marketing and distribution for ad-supported accounts. • Oversee all B2B product management for the distribution of all feature films. Working closely with existing and new direct accounts for all digital, cable/satellite providers and ad-supported accounts (Vubiquity, DirecTV/AT&T, InDemand, Comcast/Xfinity, Dish, Hoopla, Tubi, Pluto TV, Peacock, etc.) as well as servicing partners Premiere Digital, Deluxe on Demand, etc. Product/film submissions, deliveries, and uploads to each. Marketing, advertising, social media, etc. • Create and implement a distribution flow / procedure for product marketing and distribution. • Continue to maximize sales while minimizing costs resulting in cost savings of $55K+ in distribution for digital and ad-supported films. • Negotiated new deals bringing in additional revenue for domestic content close to 2M+ earnings for year ending 2021. Includes the creation of company's own channel featuring 75+ films on Roku, Amazon Fire, Apple TV. • Maintain outside vendor relations. Work with filmmakers, sales agencies and production on delivery of required assets and materials ensuring quality and standards are met. Show less



• Blue Fox Entertainment is a global distribution and film sales company, delivering content to the domestic and international markets across all media platforms, including Theatrical, On Demand, DVD and Television. Joined Blue Fox Entertainment in June of 2017 as VP Content Marketing & Product Management bringing with me my knowledge and skills earned over the 25+ years in marketing and distribution of content that helped build the foundation of Blue Fox's domestic distribution business. • Manage and plan all aspects of domestic digital content, marketing, and distribution for 14+ films per year including 70+ library marketing and distribution for ad-supported accounts. • Oversee all B2B product management for the distribution of all feature films. Working closely with existing and new direct accounts for all digital, cable/satellite providers and ad-supported accounts (Vubiquity, DirecTV/AT&T, InDemand, Comcast/Xfinity, Dish, Hoopla, Tubi, Pluto TV, Peacock, etc.) as well as servicing partners Premiere Digital, Deluxe on Demand, etc. Product/film submissions, deliveries, and uploads to each. Marketing, advertising, social media, etc. • Create and implement a distribution flow / procedure for product marketing and distribution. • Continue to maximize sales while minimizing costs resulting in cost savings of $60K+ in distribution for digital and ad-supported films. • Negotiated new deals bringing in additional revenue for domestic content close to 1.5M+ earnings for year ending 2021. Includes the creation of company’s channel featuring 65+ films on Roku, Amazon Fire, Apple TV. • Maintain outside vendor relations. Show less



• PTA Board Member – VP Celebrations Responsible for directing chairpersons for Kindergarten Reception, Monster Mash, Carnival, and Staff Appreciation Luncheon. Monster Mash Director – Managed and coordinated all aspects of Grant's Halloween event/fundraiser including the supervision of over 150+ parent and community volunteers. Created, planned and implemented ideas to increase event revenue. Designed and produced advertising materials for promotion and distribution. Grant Movie Night - Coordinated efforts with each 5th grade class to promote movie night at Grant. Created a template so that each class had the necessary tools and information in order to maximize the profits from each movie night. PTA Board Member – VP Parent/Student Involvement Responsible for directing chairpersons and coordination of all room representatives for 28 classrooms (Grades K-5). Manage flow of communication between PTA Board, Teachers, administrative staff and event chairs to room reps for all grades. Parent Classroom Volunteer Provide parent assistance in the classroom by working with students in small groups on math and reading. Assist in coordination with field trip volunteers, logistics and communications. Show less



• S.O.S. (Save Our Schools) Fundraising Campaign. Assisted in Santa Monica Education Foundation's Project Lemon-Aid - A grass roots fundraising effort benefiting the Santa Monica Malibu Unified School District. The campaign raised over $1 million used to sustain at risk teaching positions and the district's renown music program.



• Responsible for planning, product development, budgeting, directing, managing and implementation of all marketing and operations (sell-through and rental) for Playboy's Domestic Home Video VHS and DVD business, including core brand, erotic movies, non-branded, direct response and other relevant sales/distribution opportunities as well as manage production, manufacturing and distribution of all home video product. Developed, implemented and managed the supply chain master plan and executed operational scenario planning process to assess the effectiveness of the development, delivery and profitability for all home video product. Created and implemented on-going brand merchandising program for direct accounts resulting in increased sales and brand awareness. Design special marketing materials used for promotion. Maximized B2B Marketing strategies to stream line operations and reduce delivery and duplication costs by 10-15%. Show less



• Participated in design, marketing, operations, product placement, and sales for direct mail video catalog. Managed outside vendors for production of catalog. Created, maintained and analyzed response curve analysis (actual vs. projected sales) to determine the effectiveness of each catalog campaign.



• Interfaced with all department personnel and outside vendors for the coordination and execution of trade show events, promotions, cost analysis, budgeting and prize giveaways. Buena Vista Home Video - Brand Marketing Touchstone/Hollywood Pictures) Coordinator Created, researched and maintained competitive information and rental chart performance for Brand review use. Assisted in development of marketing and business plans, including charts and graphs for competitive analysis. Coordinated all sales and marketing materials necessary for new product introductions. Show less



• Managed corporate travel staff, sales and daily office administration. Created incentive programs and group trips. Designed company logo and implemented promotions, advertising, and layout for newsletters, mailers and flyers.