Experience

Workshop Australia

• Australia
• Advertising Services
• 1 - 100 Employee

• Managing Partner / Company Director

  • 2009 - Present

  Workshop is a strategic branding agency providing a wide range of advertising and design services to clients all around the country (and the world). Clients in categories such as FMCG, agribusiness, beverage & alcohol, fresh food retailing, health services. In 2006, Workshop ranked No. 1 in the Communications category; (and 12th overall) in BRW’s Hot 75 Start-Up Companies.- With the board, set the foundations and strategies for the business;- Strategic leadership and the development and implementation of business, financial, marketing and brand strategies including the lead on and oversight of all company governance and operations including client workflow, financial, legal, human resources;- Client partners ranging from local start-ups and SMEs to Government departments, family businesses, large global and household Australian brands such as Ancestry, Macadamias Australia, Kimberly-Clark Australia, Hort Innovation, Sydney Swans, Healthdirect Australia, Sunbeam Corporation, Nikon, Dairy Farmers, Snack Brands Australia, Viega Australia;- Secured contracts with corporations such as Fosters Australia / Carlton United Breweries, Unilever Australia, Hort Innovation, Ancestry, Harris Farm Markets, Healthdirect Australia; - Advised Gloria Jeans Coffees in establishing an internal advertising agency;- B&T ‘30 Under 30’ Award in 2009; recognition of advertising young talent working across the marketing communications industry. Show less

• Managing Director

  • 2007 - 2009

• Business Director / General Manager

  • 2006 - 2007

• Business Manager

  • 2004 - 2006

• Business Executive / Office Manager

  • 2003 - 2004



JT Agri Crops (Parent Company) / ‘FEED’ (brand)

• Founding Shareholder

  • 2019 - Present

  JT Agri Crops (Parent Company) / ‘FEED’ (brand) is a social enterprise focused on sustainable agri-fintech development solutions and value added consumer product development across SE Asian fresh produce and FMCG markets.- Helped build and take to market a purpose-driven brand to initiate capital raising and resulting in support of: USAid Deliver Program, Philippine Dept of Agriculture, Philippine Dept of Trade & Industry, Sodexo and Paycode;- Working with the shareholders and board on governance and legal requirements to take the business to market and capital raising;- Engagement of stakeholders in Australia and SE Asia including government agencies, financial institutions, distributors, B2B partners and prospective customers. Show less

• Marketing Sub-Committee Member

  • 2019 - Present

  - Advisory services to the Board on marketing and branding strategy, planning, budgeting, marketing function and best practice.


Pablo and Rusty's Coffee Roasters
• Food & Beverages
• Advisory Board Member

  • Jan 2022 - Nov 2022

Stellar Sound
• Serbia
• Musicians
• Studio Co-ordinator

  • 1998 - 2003