Aline Baldon Rodrigues
Head of Sales & Trade Marketing at Pantys- Claim this Profile
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Bio
Andrea Longhi Machado
Foi um grande prazer ter Aline no meu time na ASICS. Querida, competente, discreta, super exigente e com uma entrega excepcional. Braço direito em todos os anos na empresa. Me orgulho muito do trabalho que fizemos juntas, tanto de posicionamento para a marca que chegava no país, quanto comercial. Sou grata ao que aprendi e dividi com ela. Com leveza e alegria, montamos um time do zero e construímos uma história e becnchmark que permanecem até hoje. Aline ainda era a responsável direta pelo PDV em todo Brasil, uma tarefa enorme que incluiu toda gestão e inteligência de budget e inauguração da flagship na Oscar Freire, segunda loja ASICS no mundo, sucesso de retorno comercial e de branding a nível mundial. Seu trabalho é impecável e deixa boas marcas por onde quer que passe.
Lucas Bueno
I worked with Aline, reporting directly, as marketing business partner, during her management at Saucony Brasil. She always inspiring our team in achieve the best results, giving to us trust and, specially, excellent strategic directions. More than a Manager, she was a leader and reference. Together we developed a great work, being recognized as the best Brand Marketing Execution (distributor) of the world for years.
Andrea Longhi Machado
Foi um grande prazer ter Aline no meu time na ASICS. Querida, competente, discreta, super exigente e com uma entrega excepcional. Braço direito em todos os anos na empresa. Me orgulho muito do trabalho que fizemos juntas, tanto de posicionamento para a marca que chegava no país, quanto comercial. Sou grata ao que aprendi e dividi com ela. Com leveza e alegria, montamos um time do zero e construímos uma história e becnchmark que permanecem até hoje. Aline ainda era a responsável direta pelo PDV em todo Brasil, uma tarefa enorme que incluiu toda gestão e inteligência de budget e inauguração da flagship na Oscar Freire, segunda loja ASICS no mundo, sucesso de retorno comercial e de branding a nível mundial. Seu trabalho é impecável e deixa boas marcas por onde quer que passe.
Lucas Bueno
I worked with Aline, reporting directly, as marketing business partner, during her management at Saucony Brasil. She always inspiring our team in achieve the best results, giving to us trust and, specially, excellent strategic directions. More than a Manager, she was a leader and reference. Together we developed a great work, being recognized as the best Brand Marketing Execution (distributor) of the world for years.
Andrea Longhi Machado
Foi um grande prazer ter Aline no meu time na ASICS. Querida, competente, discreta, super exigente e com uma entrega excepcional. Braço direito em todos os anos na empresa. Me orgulho muito do trabalho que fizemos juntas, tanto de posicionamento para a marca que chegava no país, quanto comercial. Sou grata ao que aprendi e dividi com ela. Com leveza e alegria, montamos um time do zero e construímos uma história e becnchmark que permanecem até hoje. Aline ainda era a responsável direta pelo PDV em todo Brasil, uma tarefa enorme que incluiu toda gestão e inteligência de budget e inauguração da flagship na Oscar Freire, segunda loja ASICS no mundo, sucesso de retorno comercial e de branding a nível mundial. Seu trabalho é impecável e deixa boas marcas por onde quer que passe.
Lucas Bueno
I worked with Aline, reporting directly, as marketing business partner, during her management at Saucony Brasil. She always inspiring our team in achieve the best results, giving to us trust and, specially, excellent strategic directions. More than a Manager, she was a leader and reference. Together we developed a great work, being recognized as the best Brand Marketing Execution (distributor) of the world for years.
Andrea Longhi Machado
Foi um grande prazer ter Aline no meu time na ASICS. Querida, competente, discreta, super exigente e com uma entrega excepcional. Braço direito em todos os anos na empresa. Me orgulho muito do trabalho que fizemos juntas, tanto de posicionamento para a marca que chegava no país, quanto comercial. Sou grata ao que aprendi e dividi com ela. Com leveza e alegria, montamos um time do zero e construímos uma história e becnchmark que permanecem até hoje. Aline ainda era a responsável direta pelo PDV em todo Brasil, uma tarefa enorme que incluiu toda gestão e inteligência de budget e inauguração da flagship na Oscar Freire, segunda loja ASICS no mundo, sucesso de retorno comercial e de branding a nível mundial. Seu trabalho é impecável e deixa boas marcas por onde quer que passe.
Lucas Bueno
I worked with Aline, reporting directly, as marketing business partner, during her management at Saucony Brasil. She always inspiring our team in achieve the best results, giving to us trust and, specially, excellent strategic directions. More than a Manager, she was a leader and reference. Together we developed a great work, being recognized as the best Brand Marketing Execution (distributor) of the world for years.
Credentials
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Introduction of User Experience Design
Georgia Institute of TechnologyNov, 2020- Nov, 2024 -
Scrum Fundamentals Certified (SFC)
Scrum Fundamentals Certified (SFC)Oct, 2020- Nov, 2024 -
Advanced Digital Marketing - Google Ads, Social Ads, Analytics, SEO, Market Place, A/B Test, CRM, Inbound, GDPR
Digital House BrasilDec, 2019- Nov, 2024 -
Google Advertising Fundamentals Exam
Google -
Google Analytics Individual Qualification
Google
Experience
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Pantys
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Apparel & Fashion
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1 - 100 Employee
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Head of Sales & Trade Marketing
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Feb 2021 - Present
Leading B2B Distribution Channel Strategy for Pantys. Head of Sales (Indirect Channel) and Trade Marketing. Pantys is a pioneer in women's healthy intimates with sustainable solutions for menstruation. Leading B2B Distribution Channel Strategy for Pantys. Head of Sales (Indirect Channel) and Trade Marketing. Pantys is a pioneer in women's healthy intimates with sustainable solutions for menstruation.
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DUXcoworkers
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Brazil
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Research Services
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1 - 100 Employee
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UX Project Manager/ Marketing Consultant
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Jan 2020 - Jan 2021
Leading and executing multifunctional projects related to User Experience such as UX Concept Development, Prototyping, Usability Testing, Implementation & Web Development/ Content. Performance media strategy consultant. Leading and executing multifunctional projects related to User Experience such as UX Concept Development, Prototyping, Usability Testing, Implementation & Web Development/ Content. Performance media strategy consultant.
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Wolverine Worldwide
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Saucony Marketing Consultant
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Jan 2019 - Sep 2019
Leading Saucony’s marketing strategy for Brazil, overseeing all activities for communications, such as PR, Digital & E-commerce, Trade Marketing, Events, Sports Marketing, etc. Leading Saucony’s marketing strategy for Brazil, overseeing all activities for communications, such as PR, Digital & E-commerce, Trade Marketing, Events, Sports Marketing, etc.
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BRS Comércio e Indústria de Material Esportivo S.A.
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Brazil
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Sporting Goods
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1 - 100 Employee
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Saucony Marketing Manager
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Oct 2017 - Dec 2018
Leading Saucony’s marketing strategy as a regional distribuitor overseeing all activities for communications to build awareness and relevance. Leading Saucony’s marketing strategy as a regional distribuitor overseeing all activities for communications to build awareness and relevance.
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ASICS Corporation
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Sporting Goods Manufacturing
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700 & Above Employee
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Marketing Manager
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Mar 2014 - Jun 2016
Leading ASICS Brasil’s marketing strategy, overseeing all activities for communications: PR, Events, Trade marketing, Digital and Sports Marketing, with 18 direct reports
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Trade Marketing Manager
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Oct 2010 - Mar 2014
Leading Trade Marketing Strategy for Brazil, overseeing Whosale and Retail. Experienced in Merchandising, Visual Merchandising and Field Team with 5 direct reports
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Trade Marketing Coordinator
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Jun 2009 - Oct 2010
Structuring and implement the trade marketing department at ASICS. Plan and execute successful Account Marketing initiatives in partnership with Key Retailers.
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Warner Bros. Entertainment
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United States
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Entertainment Providers
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700 & Above Employee
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Marketing Coordinator (Brands Licensing Division)
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Dec 2007 - Jun 2009
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HBO
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United States
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Entertainment Providers
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700 & Above Employee
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Marketing Assistant
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Mar 2007 - Dec 2007
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McCann Worldgroup
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Advertising Services
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700 & Above Employee
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Account Executive – McCann Erickson / General Motors and HBO Brasil
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Mar 2004 - Mar 2007
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Education
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2002 - 2006
Faculdade Cásper Líbero
BA: Marketing & Advertising, Marketing -
2014 - 2014
ESPM Escola Superior de Propaganda e Marketing
Visual Merchandising Certification
Community
