Experience

INOVEO Consultants

• Romania
• Advertising Services
• 1 - 100 Employee

• Brand Innovator

  • ‏مايو 2022 - - الحالي



Publicis Groupe

• France
• Advertising Services
• 700 & Above Employee

• Senior Art Director

  • ‏مارس 2019 - ‏مايو 2022

  Brands: Arctic, Dettol, Timisoreana, Ciucas, HP, Nescafe, Nurofen, Zewa, Magne B6, No-Spa, SanoVitaDevelop creative and effective advertising concepts, from ideation through final projects. Develop assets according to media plans and action plans. Mentor junior artists on creative processes. Direct photographers, illustrators, designers, and production staff to ensure proper production of campaign elements. Incorporate and explore client suggestions and directives, resolve questions and concerns, oversee objections.



Lidl România

• Romania
• Retail
• 700 & Above Employee

• Art Director

  • ‏أبريل 2016 - ‏فبراير 2019

  Part of the Marketing department. Provided design direction for the Design team. Supervised compliance with the brand guidelines. Provided feedback on campaigns from partner agencies. Supervised agencies on set for film and photography. Part of the Marketing department. Provided design direction for the Design team. Supervised compliance with the brand guidelines. Provided feedback on campaigns from partner agencies. Supervised agencies on set for film and photography.



Skin Media

• Art Director

  • ‏يوليو 2015 - ‏أبريل 2016

  Brands: Babyliss, Crockpot, Kuvings, Vita Juicer, BrevilleLaunched BabyLiss and DirtDevil brands in Romania. Created highly successful Online campaigns for CrockPot, FoodSaver, Breville, and VitaJuicer. Delivered on multiple titles and platforms simultaneously. Brands: Babyliss, Crockpot, Kuvings, Vita Juicer, BrevilleLaunched BabyLiss and DirtDevil brands in Romania. Created highly successful Online campaigns for CrockPot, FoodSaver, Breville, and VitaJuicer. Delivered on multiple titles and platforms simultaneously.



GPD Idea

• Art Director

  • ‏أبريل 2011 - ‏يوليو 2015

  Part of the multinational agency team that launched Lidl in Romania. Contributed to the creative process through original ideas and inspiration. Developed art and design concepts. Directed photographers, illustrators, designers, and production staff to ensure proper production of campaign elements. Incorporated and explored client suggestions and directives, resolved questions and concerns, oversaw objections. Part of the multinational agency team that launched Lidl in Romania. Contributed to the creative process through original ideas and inspiration. Developed art and design concepts. Directed photographers, illustrators, designers, and production staff to ensure proper production of campaign elements. Incorporated and explored client suggestions and directives, resolved questions and concerns, oversaw objections.



Promotions Special Events - Prospero

• Art Director

  • ‏يناير 2009 - ‏أبريل 2011

  Brands: Wrigley, DHL, Guinness, Tuborg, Carlsberg, Holsten, Skol, Granini, Orangina, Dacia, Renault, Vodafone, Generali, Ulker, Wembley, StalinskayaDeveloped art and design concepts. Contributed to the creative process through original ideas and inspiration. Carefully prepared all design layouts for offset, web, and digital printing. Managed technological considerations to meet defined goals. Collaborated with production on task list creation to meet overall project goals on time. Brands: Wrigley, DHL, Guinness, Tuborg, Carlsberg, Holsten, Skol, Granini, Orangina, Dacia, Renault, Vodafone, Generali, Ulker, Wembley, StalinskayaDeveloped art and design concepts. Contributed to the creative process through original ideas and inspiration. Carefully prepared all design layouts for offset, web, and digital printing. Managed technological considerations to meet defined goals. Collaborated with production on task list creation to meet overall project goals on time.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Art Director

  • ‏أكتوبر 2008 - ‏يناير 2009

  Brands: Bailey's, Knorr, Doncafe, Coca-Cola Brands: Bailey's, Knorr, Doncafe, Coca-Cola



Momentum Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Art Director

  • ‏أبريل 2008 - ‏أكتوبر 2008

  Brands: BCR, Vodafone, Golden Brau, Heineken Brands: BCR, Vodafone, Golden Brau, Heineken



Promotions Special Events - Prospero

• Art Director

  • ‏أكتوبر 2006 - ‏أبريل 2008

  Brands: Wrigley, DHL, Guinness, Tuborg, Carlsberg, Holsten, Skol, Granini, Orangina, Dacia, Renault, Vodafone, Generali, Ulker, Brands: Wrigley, DHL, Guinness, Tuborg, Carlsberg, Holsten, Skol, Granini, Orangina, Dacia, Renault, Vodafone, Generali, Ulker,



Various Companies

• United States
• 700 & Above Employee

• Graphic Designer

  • ‏مارس 2004 - ‏أكتوبر 2006

  Contributed design ideas in the early planning stages with customers and project managers. Developed creative design for marketing packages, including print materials, brochures, banners, and signs. Created digital image files for use in digital and traditional printing methods. Used Adobe CS to create images and layouts for multiple projects. Contributed design ideas in the early planning stages with customers and project managers. Developed creative design for marketing packages, including print materials, brochures, banners, and signs. Created digital image files for use in digital and traditional printing methods. Used Adobe CS to create images and layouts for multiple projects.