Senior Digital Marketing Manager / Stv. Head of Digital Marketing, Content and Dialogue

• Oct 2020 - Present

Head of Projects

• Oct 2019 - Present

Consultant

• Mar 2019 - Oct 2019

Projektmanager Marketing Automation & Online Marketing

• Nov 2018 - Sep 2020

I was working on several projects. I managed multichannel digital marketing campaigns, I managed developments on websites, I built automated marketing campaigns, I created and executed several campaigning concepts and I analyzed and report the campaigns as well. I was working on several projects. I managed multichannel digital marketing campaigns, I managed developments on websites, I built automated marketing campaigns, I created and executed several campaigning concepts and I analyzed and report the campaigns as well.

Project Manager (Marketing)

• Nov 2017 - Sep 2018

My job was managing online marketing campaigns and site improvements for the website of real.de. My largest project, lasting half a year, was a lottery with over one million prizes for the soccer world cup in 2018. I was the responsible project manager and had a team of designers, front-end-developers and developers. We did not only the concept for the online lottery but also the design, the execution and the testing. In addition we created complementary landing pages and advertising materials for social media campaigns.

Project Manager e-Commerce / Online Marketing

• Sep 2014 - Oct 2017

I mainly did the project management for optimizing the two webshops (B2B and B2C) and I was responsible for our dynamic remarketing and shopping campaigns. Besides I was working in complaint management with regard to reacting to public comments of clients and using them for improvements. With a colleague I did a project on revising all the e-mails that were sent to the customers. I was also responsible for the yearly TÜV-Süd certification which included a lot of documentation in advance and the on-site audit. Later on I also executed SEA campaigns.

Student Research Assistant - Faculty of Business Administration and Economics

• Jul 2013 - Aug 2014

I did a lot of scientific research for my professors book. I also wrote many texts as groundwork for articles. I addition I corrected exams of bachelor students in the subjects controlling and lean production. I did a lot of scientific research for my professors book. I also wrote many texts as groundwork for articles. I addition I corrected exams of bachelor students in the subjects controlling and lean production.

Internship - Marketing Consumer Lifestyle

• Feb 2012 - Jun 2012

My main job was to do a huge research for gaining a new consumer group of young males for shaving with Philips. I had to find out their needs and wants, their life style, how to address them, how to reach them. With these findings, I not only wrote my bachelor thesis but could also start implementing my ideas for the category. After my internship was finished, the brand manager continued with my proposals. My main job was to do a huge research for gaining a new consumer group of young males for shaving with Philips. I had to find out their needs and wants, their life style, how to address them, how to reach them. With these findings, I not only wrote my bachelor thesis but could also start implementing my ideas for the category. After my internship was finished, the brand manager continued with my proposals.

Internship - Project Management

• Mar 2011 - Jul 2011

The project was about introducing and consolidating SAP versions across all locations worldwide. I was part of the Program Integration Management Team. My tasks were e.g. updating the project plan, writing protocols in meetings or preparing powerpoint-presentations for project leaders. The project was about introducing and consolidating SAP versions across all locations worldwide. I was part of the Program Integration Management Team. My tasks were e.g. updating the project plan, writing protocols in meetings or preparing powerpoint-presentations for project leaders.