Alina Rätsep
Founder at wnwn.skin- Claim this Profile
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Bio
Malwina Bartosiak
I have worked with Alina for just over 2 years and I can confidently say, that she is the person for your business! Alina has worked in many industries, in many countries - inc. UK, Japan, Estonia. How many people can include that in their resume? We were both in the team of the senior management within AdKings Agency, which included building departments and teams from scratch - recruiting, implementing processes, SOPs, handling client requests, training and development, financial strategy of the department. Many years of Alina's experience and knowledge, allowed her to build a very strong Creative Operations. The department handled some very complex clients requests but the team was well organised, well managed and skilful. Alina was always available to assist with any issues or queries, she is an excellent communicator and has very highly developed emotional intelligence. I would recommend Alina for any creative, marketing and more, type of the role.
Saira Čandić
Alina is a businesswoman like no other. The kindest soul in the industry, and a creative strategy beast! I was fortunate enough to work in a creative team lead by her, but also see her in action on her personal business endeavours and humanitarian projects. Alina is all you can wish for from a team lead - she knows how to keep her team coordinated and motivated (even at times when world was a very grim place), and how to make everyone feel seen and heard. Her creative brainstorming sessions are also something you DON'T want to miss. We might be close in age, but I still want to be Alina when I grow up. To any company seeking a visionary leader - congratulations, you just found her!
Agne Vegelyte
Alina is an exceptional creative and project manager, with a great dash of dark humor. A keen eye for detail, ensuring that all aspects of the project are meticulously planned and executed. Even in high-pressure situations, she remains cool, collected, and focused, making sure the team stays on track and delivers top-notch results. Most of all, I admired how she was able to foster a supportive and inclusive work environment for the creative team she managed, where each team member feels valued and empowered. (I even secretly wished I was in the creatives team too). If you are looking for someone to manage your creative projects and teams, hands down Alina should be your first choice!
Malwina Bartosiak
I have worked with Alina for just over 2 years and I can confidently say, that she is the person for your business! Alina has worked in many industries, in many countries - inc. UK, Japan, Estonia. How many people can include that in their resume? We were both in the team of the senior management within AdKings Agency, which included building departments and teams from scratch - recruiting, implementing processes, SOPs, handling client requests, training and development, financial strategy of the department. Many years of Alina's experience and knowledge, allowed her to build a very strong Creative Operations. The department handled some very complex clients requests but the team was well organised, well managed and skilful. Alina was always available to assist with any issues or queries, she is an excellent communicator and has very highly developed emotional intelligence. I would recommend Alina for any creative, marketing and more, type of the role.
Saira Čandić
Alina is a businesswoman like no other. The kindest soul in the industry, and a creative strategy beast! I was fortunate enough to work in a creative team lead by her, but also see her in action on her personal business endeavours and humanitarian projects. Alina is all you can wish for from a team lead - she knows how to keep her team coordinated and motivated (even at times when world was a very grim place), and how to make everyone feel seen and heard. Her creative brainstorming sessions are also something you DON'T want to miss. We might be close in age, but I still want to be Alina when I grow up. To any company seeking a visionary leader - congratulations, you just found her!
Agne Vegelyte
Alina is an exceptional creative and project manager, with a great dash of dark humor. A keen eye for detail, ensuring that all aspects of the project are meticulously planned and executed. Even in high-pressure situations, she remains cool, collected, and focused, making sure the team stays on track and delivers top-notch results. Most of all, I admired how she was able to foster a supportive and inclusive work environment for the creative team she managed, where each team member feels valued and empowered. (I even secretly wished I was in the creatives team too). If you are looking for someone to manage your creative projects and teams, hands down Alina should be your first choice!
Malwina Bartosiak
I have worked with Alina for just over 2 years and I can confidently say, that she is the person for your business! Alina has worked in many industries, in many countries - inc. UK, Japan, Estonia. How many people can include that in their resume? We were both in the team of the senior management within AdKings Agency, which included building departments and teams from scratch - recruiting, implementing processes, SOPs, handling client requests, training and development, financial strategy of the department. Many years of Alina's experience and knowledge, allowed her to build a very strong Creative Operations. The department handled some very complex clients requests but the team was well organised, well managed and skilful. Alina was always available to assist with any issues or queries, she is an excellent communicator and has very highly developed emotional intelligence. I would recommend Alina for any creative, marketing and more, type of the role.
Saira Čandić
Alina is a businesswoman like no other. The kindest soul in the industry, and a creative strategy beast! I was fortunate enough to work in a creative team lead by her, but also see her in action on her personal business endeavours and humanitarian projects. Alina is all you can wish for from a team lead - she knows how to keep her team coordinated and motivated (even at times when world was a very grim place), and how to make everyone feel seen and heard. Her creative brainstorming sessions are also something you DON'T want to miss. We might be close in age, but I still want to be Alina when I grow up. To any company seeking a visionary leader - congratulations, you just found her!
Agne Vegelyte
Alina is an exceptional creative and project manager, with a great dash of dark humor. A keen eye for detail, ensuring that all aspects of the project are meticulously planned and executed. Even in high-pressure situations, she remains cool, collected, and focused, making sure the team stays on track and delivers top-notch results. Most of all, I admired how she was able to foster a supportive and inclusive work environment for the creative team she managed, where each team member feels valued and empowered. (I even secretly wished I was in the creatives team too). If you are looking for someone to manage your creative projects and teams, hands down Alina should be your first choice!
Malwina Bartosiak
I have worked with Alina for just over 2 years and I can confidently say, that she is the person for your business! Alina has worked in many industries, in many countries - inc. UK, Japan, Estonia. How many people can include that in their resume? We were both in the team of the senior management within AdKings Agency, which included building departments and teams from scratch - recruiting, implementing processes, SOPs, handling client requests, training and development, financial strategy of the department. Many years of Alina's experience and knowledge, allowed her to build a very strong Creative Operations. The department handled some very complex clients requests but the team was well organised, well managed and skilful. Alina was always available to assist with any issues or queries, she is an excellent communicator and has very highly developed emotional intelligence. I would recommend Alina for any creative, marketing and more, type of the role.
Saira Čandić
Alina is a businesswoman like no other. The kindest soul in the industry, and a creative strategy beast! I was fortunate enough to work in a creative team lead by her, but also see her in action on her personal business endeavours and humanitarian projects. Alina is all you can wish for from a team lead - she knows how to keep her team coordinated and motivated (even at times when world was a very grim place), and how to make everyone feel seen and heard. Her creative brainstorming sessions are also something you DON'T want to miss. We might be close in age, but I still want to be Alina when I grow up. To any company seeking a visionary leader - congratulations, you just found her!
Agne Vegelyte
Alina is an exceptional creative and project manager, with a great dash of dark humor. A keen eye for detail, ensuring that all aspects of the project are meticulously planned and executed. Even in high-pressure situations, she remains cool, collected, and focused, making sure the team stays on track and delivers top-notch results. Most of all, I admired how she was able to foster a supportive and inclusive work environment for the creative team she managed, where each team member feels valued and empowered. (I even secretly wished I was in the creatives team too). If you are looking for someone to manage your creative projects and teams, hands down Alina should be your first choice!
Experience
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wnwn.skin
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Estonia
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Biotechnology Research
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1 - 100 Employee
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Founder
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Aug 2023 - Present
Taking cosmetic plant ingredients off the agricultural land and into fermentation tanks. Circularity (we use the bits that farmers don't have any use for), sustainability (we work toward eliminating the need to use precious resources like water and land for growing cosmetic ingredients), and biotechnology (with fermentation at the heart of it). Taking cosmetic plant ingredients off the agricultural land and into fermentation tanks. Circularity (we use the bits that farmers don't have any use for), sustainability (we work toward eliminating the need to use precious resources like water and land for growing cosmetic ingredients), and biotechnology (with fermentation at the heart of it).
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Talihari Agency
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Worldwide
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Branding and Creative Strategy Consultant
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Mar 2021 - Present
Bespoke branding & creative strategy. Building a brand story from zero, including in-depth branding strategy, messaging and multi-faceted branding experience. Engineering a brand identity that connect the product with the right customers and helps reach business and sales goals. Starter Package includes: ✦ A Full Brand Bible: brand positioning, values, tone of voice ✦ Brand Strategy Document ✦ A Full Mood Board For Logo Design, complete with references, mockups ✦… Show more Bespoke branding & creative strategy. Building a brand story from zero, including in-depth branding strategy, messaging and multi-faceted branding experience. Engineering a brand identity that connect the product with the right customers and helps reach business and sales goals. Starter Package includes: ✦ A Full Brand Bible: brand positioning, values, tone of voice ✦ Brand Strategy Document ✦ A Full Mood Board For Logo Design, complete with references, mockups ✦ Typography Selection ✦ Brand Color Palette Proposal ✦ A Full Brand Story & About Us Copy Available for consultation to help guide and shape the vision for your brand. While the focus is specifically on the strategy, identity and story of your brand, creative production services can also be provided via the partner production team - from graphic design and video editing to full editorial and video/film shoots. Show less Bespoke branding & creative strategy. Building a brand story from zero, including in-depth branding strategy, messaging and multi-faceted branding experience. Engineering a brand identity that connect the product with the right customers and helps reach business and sales goals. Starter Package includes: ✦ A Full Brand Bible: brand positioning, values, tone of voice ✦ Brand Strategy Document ✦ A Full Mood Board For Logo Design, complete with references, mockups ✦… Show more Bespoke branding & creative strategy. Building a brand story from zero, including in-depth branding strategy, messaging and multi-faceted branding experience. Engineering a brand identity that connect the product with the right customers and helps reach business and sales goals. Starter Package includes: ✦ A Full Brand Bible: brand positioning, values, tone of voice ✦ Brand Strategy Document ✦ A Full Mood Board For Logo Design, complete with references, mockups ✦ Typography Selection ✦ Brand Color Palette Proposal ✦ A Full Brand Story & About Us Copy Available for consultation to help guide and shape the vision for your brand. While the focus is specifically on the strategy, identity and story of your brand, creative production services can also be provided via the partner production team - from graphic design and video editing to full editorial and video/film shoots. Show less
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AdKings Agency
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Singapore
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Advertising Services
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1 - 100 Employee
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Head Of Creative
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Jan 2022 - Aug 2023
Assembled and led a team of remotely-based creative professionals from 10 different countries to establish AdKings' content production branch flying under the flag of AdKings Studios. Designed workflows, processes and SOPs, hired key staff. Led the creation of the AdKings Studio brand and visual identity. Created copy for the landing page and managed the creation of the showreel and ads to promote our branch.
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Creative Project Manager
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Sep 2020 - Jan 2022
Planned and executed creative strategy for the clients of AdKings Agency. Managed a team of freelance creative professionals: graphic designers, video editors, videographers, photographers and copywriters. Produced UGC content with select content creators following specific trends ruling FB, IG and TikTok at any given time. Analyzed and developed a deep understanding of each of AdKings' client's brands and requirements. Prepared detailed creative briefs for the editors and graphic designers and… Show more Planned and executed creative strategy for the clients of AdKings Agency. Managed a team of freelance creative professionals: graphic designers, video editors, videographers, photographers and copywriters. Produced UGC content with select content creators following specific trends ruling FB, IG and TikTok at any given time. Analyzed and developed a deep understanding of each of AdKings' client's brands and requirements. Prepared detailed creative briefs for the editors and graphic designers and scripts for content creators. Final quality control on all creative assets going to the clients for review.
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Self-employed
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London, Beijing, Hong Kong, Tokyo, Tallinn
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Independent Creative Strategy Consultant
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Jan 2014 - Sep 2020
Consulted companies on creative and content strategies. Produced creative content, including a range of video assets and copy for a variety of platforms. Worked with clients in healthcare, fashion, beauty, and art niches. All produced content remains confidential to the clients. Consulted companies on creative and content strategies. Produced creative content, including a range of video assets and copy for a variety of platforms. Worked with clients in healthcare, fashion, beauty, and art niches. All produced content remains confidential to the clients.
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Perfect Crossovers
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Beijing City, China
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Magazine Launch Strategy Advisor
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Sep 2013 - Dec 2013
Came on board the Beijing HQ of the Franco-Chinese art agency powerhouse Perfect Crossovers in September 2013 as a consultant assisting with the launch of the China edition of the New York art magazine Whitewall. Helped coordinate the production and content creation for the inaugural issue, including interviews with Carla Sozzani of Corso Como 10 at her Shanghai store, and select Chinese artists and architects. Oversaw the events and marketing for the inaugural issue launch. Came on board the Beijing HQ of the Franco-Chinese art agency powerhouse Perfect Crossovers in September 2013 as a consultant assisting with the launch of the China edition of the New York art magazine Whitewall. Helped coordinate the production and content creation for the inaugural issue, including interviews with Carla Sozzani of Corso Como 10 at her Shanghai store, and select Chinese artists and architects. Oversaw the events and marketing for the inaugural issue launch.
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SIX Magazine
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London, England, United Kingdom
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Founding Editor
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Mar 2010 - Jul 2013
Convinced that sustainability in creative industries had to be led by strong design, SIX celebrated the fusion of traditional craftsmanship and sustainable innovation in fashion, architecture, art and food. Producing six editions in its lifespan, SIX Magazine profiled independent makers, designers and craftsmen across the world, gave a platform to yesterday's fashion graduates, explored textile and raw material innovations, followed developments in sustainable interiors and… Show more Convinced that sustainability in creative industries had to be led by strong design, SIX celebrated the fusion of traditional craftsmanship and sustainable innovation in fashion, architecture, art and food. Producing six editions in its lifespan, SIX Magazine profiled independent makers, designers and craftsmen across the world, gave a platform to yesterday's fashion graduates, explored textile and raw material innovations, followed developments in sustainable interiors and architecture, and interviewed sustainability professionals at big corporations. All that when CSR and ESG were in their infantry and "sustainable fashion" was mostly yet unheard of. SIX Magazine was awarded an "Outstanding Achievement" in raising awareness about issues related to fashion and sustainability by the Ethical Fashion Forum's (now Common Objective) SOURCE Awards in 2012. Show less Convinced that sustainability in creative industries had to be led by strong design, SIX celebrated the fusion of traditional craftsmanship and sustainable innovation in fashion, architecture, art and food. Producing six editions in its lifespan, SIX Magazine profiled independent makers, designers and craftsmen across the world, gave a platform to yesterday's fashion graduates, explored textile and raw material innovations, followed developments in sustainable interiors and… Show more Convinced that sustainability in creative industries had to be led by strong design, SIX celebrated the fusion of traditional craftsmanship and sustainable innovation in fashion, architecture, art and food. Producing six editions in its lifespan, SIX Magazine profiled independent makers, designers and craftsmen across the world, gave a platform to yesterday's fashion graduates, explored textile and raw material innovations, followed developments in sustainable interiors and architecture, and interviewed sustainability professionals at big corporations. All that when CSR and ESG were in their infantry and "sustainable fashion" was mostly yet unheard of. SIX Magazine was awarded an "Outstanding Achievement" in raising awareness about issues related to fashion and sustainability by the Ethical Fashion Forum's (now Common Objective) SOURCE Awards in 2012. Show less
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MTV Networks
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London, United Kingdom
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Project Manager
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Dec 2007 - Feb 2009
Worked directly with the clients and partners of MTV Networks UK. Organized and managed external production agencies. Took client projects from idea conception to final execution. Managed brand and promotional campaigns across MTV Networks for clients like Nivea, Paramount, Viacom, and Home Office. Won Home Office UK pitch for anti-knife crime nationwide government campaign as part of the internal challenge. Oversaw the production of the anti-knife campaign for the UK Home Office based on my… Show more Worked directly with the clients and partners of MTV Networks UK. Organized and managed external production agencies. Took client projects from idea conception to final execution. Managed brand and promotional campaigns across MTV Networks for clients like Nivea, Paramount, Viacom, and Home Office. Won Home Office UK pitch for anti-knife crime nationwide government campaign as part of the internal challenge. Oversaw the production of the anti-knife campaign for the UK Home Office based on my winning brief, working together with the MTV UK in-house production team. Show less Worked directly with the clients and partners of MTV Networks UK. Organized and managed external production agencies. Took client projects from idea conception to final execution. Managed brand and promotional campaigns across MTV Networks for clients like Nivea, Paramount, Viacom, and Home Office. Won Home Office UK pitch for anti-knife crime nationwide government campaign as part of the internal challenge. Oversaw the production of the anti-knife campaign for the UK Home Office based on my… Show more Worked directly with the clients and partners of MTV Networks UK. Organized and managed external production agencies. Took client projects from idea conception to final execution. Managed brand and promotional campaigns across MTV Networks for clients like Nivea, Paramount, Viacom, and Home Office. Won Home Office UK pitch for anti-knife crime nationwide government campaign as part of the internal challenge. Oversaw the production of the anti-knife campaign for the UK Home Office based on my winning brief, working together with the MTV UK in-house production team. Show less
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