Account Expert

• Sep 2022 - Present

AdInMo is an ad-tech platform that delivers engaged customers for advertisers and quality monetization for developers & publishers. The platform creates targeted brand experiences for diverse player personas based on contextual targeting, mapping behavioral data, and proprietary signals. - Onboarding publishers with the integration of the AdInMo SDK, advising on the best placements for In-Play formats to maximize revenue opportunity while not impacting user retention. - Working… Show more AdInMo is an ad-tech platform that delivers engaged customers for advertisers and quality monetization for developers & publishers. The platform creates targeted brand experiences for diverse player personas based on contextual targeting, mapping behavioral data, and proprietary signals. - Onboarding publishers with the integration of the AdInMo SDK, advising on the best placements for In-Play formats to maximize revenue opportunity while not impacting user retention. - Working closely with the demand team to ensure fill and CPMs are at optimum levels for publishers. - Monitoring publisher performance on a daily basis, providing analysis and health checks. Continually working to clients' ARPU uplift and KPI goals. - Devising and conducting QBRs to recommend new product initiatives, best practices, and performance evaluation. - Cross-selling new product features - clickable ads, audio ads, mediation, play to earn with Bitcoin. - Providing valuable feedback on publishers' needs to product and demand teams, input into prioritization of the product roadmap. - The marketing lead within the supply team - conducting case studies, marketing surveys, and coordinating external promotion through AdInMo’s social channels and PR agency. - Established relationships with top game developers in all GEOs. Show less AdInMo is an ad-tech platform that delivers engaged customers for advertisers and quality monetization for developers & publishers. The platform creates targeted brand experiences for diverse player personas based on contextual targeting, mapping behavioral data, and proprietary signals. - Onboarding publishers with the integration of the AdInMo SDK, advising on the best placements for In-Play formats to maximize revenue opportunity while not impacting user retention. - Working… Show more AdInMo is an ad-tech platform that delivers engaged customers for advertisers and quality monetization for developers & publishers. The platform creates targeted brand experiences for diverse player personas based on contextual targeting, mapping behavioral data, and proprietary signals. - Onboarding publishers with the integration of the AdInMo SDK, advising on the best placements for In-Play formats to maximize revenue opportunity while not impacting user retention. - Working closely with the demand team to ensure fill and CPMs are at optimum levels for publishers. - Monitoring publisher performance on a daily basis, providing analysis and health checks. Continually working to clients' ARPU uplift and KPI goals. - Devising and conducting QBRs to recommend new product initiatives, best practices, and performance evaluation. - Cross-selling new product features - clickable ads, audio ads, mediation, play to earn with Bitcoin. - Providing valuable feedback on publishers' needs to product and demand teams, input into prioritization of the product roadmap. - The marketing lead within the supply team - conducting case studies, marketing surveys, and coordinating external promotion through AdInMo’s social channels and PR agency. - Established relationships with top game developers in all GEOs. Show less

Account Manager

• Nov 2021 - Sep 2022

Admix pioneered In-Play, a tech solution that allows creators to monetize virtual experiences through non-intrusive brand placements. Top performing team by revenue & adoption according to the results of Q1 2022. Exceeded targets by Tier 1 DAU twice. - Onboarding publishers with the integration of the Admix SDK, advising on the best placements for In-Play formats to maximize revenue opportunity while not impacting user retention. - Proactively monitoring partner performance… Show more Admix pioneered In-Play, a tech solution that allows creators to monetize virtual experiences through non-intrusive brand placements. Top performing team by revenue & adoption according to the results of Q1 2022. Exceeded targets by Tier 1 DAU twice. - Onboarding publishers with the integration of the Admix SDK, advising on the best placements for In-Play formats to maximize revenue opportunity while not impacting user retention. - Proactively monitoring partner performance and analyzing revenue-related data in analytics platforms. - Liaising with the product team to implement features based on client feedback. Show less Admix pioneered In-Play, a tech solution that allows creators to monetize virtual experiences through non-intrusive brand placements. Top performing team by revenue & adoption according to the results of Q1 2022. Exceeded targets by Tier 1 DAU twice. - Onboarding publishers with the integration of the Admix SDK, advising on the best placements for In-Play formats to maximize revenue opportunity while not impacting user retention. - Proactively monitoring partner performance… Show more Admix pioneered In-Play, a tech solution that allows creators to monetize virtual experiences through non-intrusive brand placements. Top performing team by revenue & adoption according to the results of Q1 2022. Exceeded targets by Tier 1 DAU twice. - Onboarding publishers with the integration of the Admix SDK, advising on the best placements for In-Play formats to maximize revenue opportunity while not impacting user retention. - Proactively monitoring partner performance and analyzing revenue-related data in analytics platforms. - Liaising with the product team to implement features based on client feedback. Show less

Business Development Manager

• Nov 2020 - Oct 2021

Splitmetrics - recognised Apple Search Ads Partner - as a Business Development Manager. The company upscales tools for App Store conversion optimization (SplitMetrics.com) and Apple Search Ads management (SearchAdsHQ.com). My team helped mobile publishers (user acquisition, performance marketers) to optimize the Apple Search Ads channel towards ROAS & IAP through advanced functionality of the SearchAdsHQ solution. - Prospecting and expanding the base of potential customers among… Show more Splitmetrics - recognised Apple Search Ads Partner - as a Business Development Manager. The company upscales tools for App Store conversion optimization (SplitMetrics.com) and Apple Search Ads management (SearchAdsHQ.com). My team helped mobile publishers (user acquisition, performance marketers) to optimize the Apple Search Ads channel towards ROAS & IAP through advanced functionality of the SearchAdsHQ solution. - Prospecting and expanding the base of potential customers among mobile apps and games publishers. - Developing the sales outbound strategy to attract new customers. - Conducting qualification/demo calls for potential clients. - Developing relationships with clients to cross-sell products and services of the company. - Working cross-functionally with marketing, user acquisition, product teams to achieve sales KPIs and OKRs. - Building a list of strategic leads based on the company's ICP. - Participating at key industry events to attract new business. Show less Splitmetrics - recognised Apple Search Ads Partner - as a Business Development Manager. The company upscales tools for App Store conversion optimization (SplitMetrics.com) and Apple Search Ads management (SearchAdsHQ.com). My team helped mobile publishers (user acquisition, performance marketers) to optimize the Apple Search Ads channel towards ROAS & IAP through advanced functionality of the SearchAdsHQ solution. - Prospecting and expanding the base of potential customers among… Show more Splitmetrics - recognised Apple Search Ads Partner - as a Business Development Manager. The company upscales tools for App Store conversion optimization (SplitMetrics.com) and Apple Search Ads management (SearchAdsHQ.com). My team helped mobile publishers (user acquisition, performance marketers) to optimize the Apple Search Ads channel towards ROAS & IAP through advanced functionality of the SearchAdsHQ solution. - Prospecting and expanding the base of potential customers among mobile apps and games publishers. - Developing the sales outbound strategy to attract new customers. - Conducting qualification/demo calls for potential clients. - Developing relationships with clients to cross-sell products and services of the company. - Working cross-functionally with marketing, user acquisition, product teams to achieve sales KPIs and OKRs. - Building a list of strategic leads based on the company's ICP. - Participating at key industry events to attract new business. Show less

Senior VIP Account Manager

• Mar 2020 - Oct 2020

BIGO Technology (BIGO) is one of the fastest-growing Singapore technology companies. The main products of the company are Bigo Live (live streaming) and Likee (short-form video). I stood at the origins of Bigo Live CIS and grew from Account Manager to Senior VIP Account Manager within a year. I was involved in the development of the main partner base (agents and broadcasters), communication with marketing agencies, analysis of performance, and creation of training materials for… Show more BIGO Technology (BIGO) is one of the fastest-growing Singapore technology companies. The main products of the company are Bigo Live (live streaming) and Likee (short-form video). I stood at the origins of Bigo Live CIS and grew from Account Manager to Senior VIP Account Manager within a year. I was involved in the development of the main partner base (agents and broadcasters), communication with marketing agencies, analysis of performance, and creation of training materials for broadcasters and agents. - Exceeded revenue goal twice in 2019, developed more than 1000 new broadcasters and 400 new agents. - Developed more than 400 broadcasters to VIP users, providing the service for VIP clients. - Running two projects (Likee and Bigo Live). Set KPIs for the customer relations & marketing teams, evaluate resources needed and coordinate involved parties. - Holding brainstorms and strategic sessions to unlock new business directions. - Controlling the delivery of project reports, providing insights, and suggesting improvements. - Managing and developing relationships with third-party marketing agencies and influencers. - Conducting market research, and adjusting the marketing strategy to meet changing market trends and competitive conditions. - Conducting online meetings with official users and agents to develop key relationships. - Analyzing performance, and creating reports to provide valuable insights to the management teams.

Key Account Manager

• Apr 2019 - Feb 2020