Brand & Category Manager

• Mar 2015 - Present

Plan and Strategy:• Leveraging Strategic Relationships. In charge with building & developing relationships with 50+ brands (DELL, Lenovo, HP, ASUS, Samsung, etc.) to align with business growth (over 10% YoY) & new products introductions.• Managing Acquisition Strategy. Led supplier selection, negotiation, contracting and supplier performance processes for over 20 suppliers (NOD, Asbis, Activ Invest etc.) delivering value through negotiation and partnering & growing strategic suppliers over 15% YoY.• Project Management. Strategic Coordinated a team across multiple departments to develop the new corporate business. Attracting new marketing funds to target corporate customers and growing the sales with over 25% YoY.Marketing:• Innovating Promotion Practices. Developing new approaches for existing lines of products and make data-driven decisions with customer research, behavioral, product and commercial data in mind.• Digital Marketing Planning. Being part of the strategic team, which develops and implements marketing strategies that drives sell through.• Coordinating Product Launches. Strategic planning across online communication channels driving business growth by launching 10 products/year. Created & delivered new product presentations, blog posts and product description pages for selected launches.Products:• Price & Product Positioning. Responsible for establishing pricing strategy using Market Research and Analysis, to actively support & deliver business growth and profit. • Cost & Budget Management. Negotiating marketing funds and rebate agreements. Responsible for improving and streamlining systems to achieve company sales, margin targets and market share.• Reporting & Business Reviews. Constantly analyzing market trends and clients’ needs through internal and external reports, using GFK and IDC to identify business opportunities and adapt to market changes. Show less

Product Manager

• Oct 2013 - Present

• Developing Commercial Strategy | Forecasting & Cost Management | Translating Market Trends. • Process System Creation & Development | Demand & Forecast• Process Development | Building Strategic Relationships | Planning Promotional Campaigns

Lenovo Store Manager

• Nov 2011 - Sep 2013

Area Sales Manager

• May 2010 - Oct 2011

Sales Consultant - Sony

• Jul 2008 - Apr 2010