Senior Marketing Manager

• Feb 2023 - Present

Website creation, website SEO, social media management, video creation, running PPC advertising Website creation, website SEO, social media management, video creation, running PPC advertising

Marketing Manager

• Nov 2022 - Present

Co-founder

• Mar 2020 - Present

· Creating a business model · Creation and implementation of all internal documentation and communication · Team formation and training · Creating a business model · Creation and implementation of all internal documentation and communication · Team formation and training

Marketing Manager

• Aug 2022 - Nov 2022

I make SEO - web-site optimization, content, technical maintenance, analytics, and SMM - creating of promotion materials (banners for digital advertising, promotional texts, shooting and editing video) Facebook, Google my business, Instagram, Pinterest, YouTube, LinkedIn. I make SEO - web-site optimization, content, technical maintenance, analytics, and SMM - creating of promotion materials (banners for digital advertising, promotional texts, shooting and editing video) Facebook, Google my business, Instagram, Pinterest, YouTube, LinkedIn.

Senior Marketing Manager

• May 2020 - Feb 2022

· Work with PPC - setting up Facebook / Google advertising (search, CCM, Remarketing, retargeting, Google maps, shopping advertising, lead generation) · Work with development contractors - JS, CSS, PHP (creating technical tasks for programmers, prescribing logic and selecting solutions) · Creating of promotion materials (banners for digital advertising, promotional texts, shooting and editing video) · Drawing technical tasks and performance for site optimization, content, technical maintenance, implementation control · Development of documentation for managers (assortment matrix, letter templates, offers, letter layout and end-to-end analytics for e-mail newsletters) · Economic analysis based on the results of advertising, LTV, CRO, CPL, ROMI, CPA and assigned tasks, tracking traffic and associative conversions through Google Analytic · Shooting and editing video, conducting streams, live broadcasts on several platforms at once · Creation of sites with CMS Show less

CMO

• Dec 2019 - Sep 2020

· Creation and implementation of strategies for increasing sales (plan for promoting a course for a quarter before starting with a detailed distribution of contractors and those responsible for the implementation stages of Smart / Scrum) · Implementation of IT technologies for building a business model and sales of goods on the market (implementation of CRM, configuring through analytics, IP telephony); · Analysis of proposals from competitors; · Analysis of demand for the product; · Work with PPC (setting tasks, budget distribution); · Work with development contractors (creating those. Tasks for programmers, registering the logic and selection of solutions); · Creating promotional materials (banners for digital advertising, advertising texts, shooting and editing video); · Preparation of those tasks for the optimization of the site, filling, those. service. implementation of implementation; · Development of documentation for managers (assortment matrix, letters templates, through analytics for E-mail newsletters); · Setting up targeted Facebook ads advertising · Economic analysis of the results with advertising, LTV, SRO, CPL, ROMI, CPA and tasks, tracking traffic and associative conversion through Google Analytics. Show less

CMO / CIO

• Jun 2019 - Dec 2019

· Implementation of IT technologies for building a business model and sales of goods on the market (implementation of CRM, configuring through analytics, IP telephony); · Analysis of proposals from competitors; · Analysis of the demand for the product using Google Analytics; · Development of sales strategy, analysis of incoming traffic; · Work with PPC contractors (setting tasks, budget distribution); · Work with development contractors (creating those. Tasks for programmers, registering the logic and selection of solutions); · Creating promotional materials (directory, banners for digital advertising, advertising texts); · Setting up Google Merchant Center (Site Optimization for Requirements, Import / Export of Goods, Adjusting Fids); · Site optimization, filling, those. service; · Development of documentation for managers (assortment matrix, letters templates, through analytics for E-mail newsletters); · SMART / SCRUM tasks. Show less

Digital Marketing-Managerin

• Jan 2019 - Nov 2019

· Study of stem networks, teasers; · Analysis of proposals from competitors; · Analysis of the demand for the product using Microsoft Power Bi and Google Analytics; · Development of sales strategy for merchants, teasers; · Development of KPI for work on the SA, analysis of incoming traffic; · Development of KPI to work with traffic with teaser networks; · Creation and implementation of strategies for increasing sales by bets and motivational programs for webmasters; · Analysis of statistics on the implementation of KPI, SRO and tasks, tracking traffic and associative conversions; · Record by sales channels in brass networks with payment for the last click; · Optimization of the price per SRS in teasers, traffic tracking; · SMART / SCRUM tasks Show less

Team Lead Manager

• Feb 2018 - Dec 2018

· Chicting SMM department; · Development of SMM strategies; · Profile recruitment; · Maintaining reporting on the efficiency of the department, drawing up a work plan for OKR; · Control and management of the work of the department to maximize profits; · Communication with customers, regulation of any situations; · Work with Facebook, Instagram, YouTube, LinkedIn, Development and implementation of strategies, Creating Content Strategies, Work with live subscribers (potential buyers) Import of goods in Facebook ADS, Setting tags in Instagram (Cards of goods); · Creation of manuals, standards and KPI for employees; · Work with partners and search new, lidogeneration; · Work with Google Analytics / Google AdWords; · Setting up targeted advertising Facebook ads; · Maintain reporting on project efficiency for customers, reports. Analytics of economic efficiency from advertising, traffic tracking. Show less

Преподаватель курсов по SMM и Google Analytics

• Feb 2018 - Dec 2018

· Бизнес и SMM/SMO. Актуальные SMM-тренды; · SMM-стратегия; · Контент-план и маркетинг в социальных сетях; · Визуальный контент для социальных сетей; · Работа с Canva для создания баннеров и презентаций; · Продвижение в Instagram; · Продвижение в Facebook; · Аналитика рекламных кампаний; · Реклама в Facebook и Instagram; · Аудит эффективности рекламной кампании; · Продвижение в мессенджерах Viber и Telegram; · Продвижение и реклама в Вконтакте; · Продвижение и реклама в Linkedin и Pinterest; · Продвижение в Twitter и YouTube; · Видео реклама в YouTube; · Управление деловой репутацией в соц. сетях; · Работа с Google Analytics. Show less