Brand Strategist

• Jun 2021 - Present

Account Manager

• Jun 2019 - Mar 2020

Account Manager & Agency Manager• Led two Account Servicing teams (1 Account Executive and 3 Designers) in managing and developing strong business relationships with 14 key client accounts from a broad range of industries including: Marriott International, Shangri-La International, Club Med, CP-Meiji, Singapore National Eye Care Centre and more.• Established the latest branding and marketing practices for companies — ranging from effective brand positioning/messaging, business development strategies, consumer/market research, and new media/social media content based on data analytics. • Achieved a 15% increase in revenue for the company in 10months through business development ventures.• Strengthened internal business management processes to ensure all projects are within budget, KPI-driven and delivered punctually to clients/key stakeholders. Show less

Assistant Manager, Creative Services

• Dec 2018 - Jun 2019

Account Executive & Creative Lead• Worked closely with Director and clients/key stakeholders to develop brand-driven strategies, plans, and campaigns across both digital and traditional media platforms. Managing client’s social media accounts and editorial calendar.• Led cross functional team of designers, copywriter and media partners to design, develop and execute campaign deliverables that aligns with strategy, branding and goals.• Coordinated market and consumer research activities, tracked and maintained competitor and industry information, and utilised insights to support development of business strategies and plans.• Developed presentations and post campaign reports to illustrate campaign performance in management meetings. Utilised campaign result and analysis to improve future plannings.• Controlled project scope through timeline, margin and profit management of all projects. Show less

Senior Graphic Designer

• Aug 2017 - Nov 2018

• Worked closely with Director and Account Executive to design and develop insight driven creative marketing solutions. • Attune to consumer behavioural, market, technological and design trends to conceptualise effective creative solutions to meet marketing objectives.• Collaborated with other designers to ensure smooth implementation of creatives across various platforms and channels. Liaised with vendors to ensure timely production and delivery of artworks. Work includes: Brand identity design, brand collaterals design, social media campaign post design and more. Show less

Graphic Designer

• Mar 2015 - Jun 2017

• Worked closely with the Account Director and Creative Director to pitch for Government accounts via Gebiz • Art directed and managed photoshoots both in-house and on location • Provided design and art direction for creatives (Visual identity, annual reports, brand communications collaterals, print and digital marketing projects) • Developed content driven marketing solutions for trade events and social media Facebook marketing • Collaborated with clients, photographers and print vendors to ensure smooth completion of projects Show less

Graphic Designer

• Apr 2011 - May 2012

• Researched and developed creative food packaging design solutions like flat pack food packaging and premium luxury gift boxes • Designed and developed food packaging and mooncake boxes for local food businesses and hospitality brands like Meritus Hotels and Park Hotel Group • Provided print design solutions for marketing promotional materials . • Prepared Final Artworks and packaging prototypes, ensured print and production ready designs • Liaised and worked with overseas vendors to oversee print production, and produce packaging boxes. Responsibilities include conducting press and quality checks Show less

Design Intern

• Aug 2010 - Nov 2010

• Event Branding and collateral design for Starlite Packaging Seminar 2010 • Event Branding and collateral design for Starlite Packaging Seminar 2010