Alina Mariana Vasilescu
Operational Brand Manager GETT'S ColorBar at Ingo Trade International- Claim this Profile
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English Full professional proficiency
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Italian Limited working proficiency
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German Elementary proficiency
Topline Score
Bio
Experience
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Ingo Trade International
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Consumer Services
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1 - 100 Employee
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Operational Brand Manager GETT'S ColorBar
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Apr 2007 - Present
Brand Manager at GETT’S SALONS the leader and trend-setter in the Beauty Industry in Romania since 1997. Proven accomplishments for more than 10 years managing the GETT’S ColorBar Brand with 6 locations, 5 in Bucharest and one in Cluj with more than 100 employees and over 100.000 clients serviced per year. • Develop and oversee the implementation of Brand Annual Business Plan to deliver the company targets; • Set quantitative objectives (sales volume, product and services profitability, average purchase value, number of clients) and qualitative ones (degree of customer satisfaction and retention) for the brand and make sure they are reached or overperformed; • Calculate and communicate targets per location; • Establish, implement and track sales and marketing strategies and plans to promote brand services and products, special suppliers offers, new services and products to grow revenue and improve perception. Incorporate feedback to help improve future promotions and adapt ongoing ones; • Develop strategies and tactics to get the word out about our brand and drive traffic to our front door; • Study and analyze market and customers trends in order to identify and implement new and innovative growth opportunities; • Negotiate terms and conditions of purchase with suppliers; • Conduct Brand business analysis and evaluation, tracking of KPI’s; • Train, guide, control and evaluate salon managers in order to achieve the best performances alongside their teams; • Ensure that communications between departments is ongoing and utilized to maintain an environment of continuous improvement; • Help develop and test alongside the IT team - GETT’S SALONS app, Online Appointments for Clients, Reports to help get the best information to help grow the business but also cut losses. Show less
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ABN AMRO Bank N.V.
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Netherlands
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Banking
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700 & Above Employee
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Area Sales Manager
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Jun 2006 - Mar 2007
• Taking ownership for entire sales lifecycle – from Leads to Closure • Determine and execute appropriate sales strategies for the Bank in accordance with the Bank’s consolidated strategy and operational targets • Ensure branch operational integrity: communication and compliance in all branch policies and procedures • Meeting the branch sales targets in the defined market and business segments • Develop and maintain a network in the community to enhance the visibility of the bank and to build a strong referral source for new potential business. Show less
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Citi
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United States
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Financial Services
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700 & Above Employee
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Area Sales Manager
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Jun 2005 - Dec 2005
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Education
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Academia de Studii Economice din București
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Universitatea Creștină „Dimitrie Cantemir” din București
Business Administration and Management, General